marketing

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Hipgnosis and Serenade to launch Super Furry Animals NFTs

To celebrate the re-release of the band’s (excellent!) ‘Rings Around The World’ album, four NFTs based on the album artwork will be released.
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Abba join TikTok ahead of announcement of #ABBAVoyage project

The band announced their debut on the social app with a piano-heavy clip of ‘Dancing Queen’, before teasing a big announcement on 2 September.
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TikTok expands deal with Shopify to pilot ‘TikTok Shopping’

TikTok is working hard to add and improve its ecommerce features. The latest example: an expansion of its deal with Shopify to test ‘TikTok Shopping’.
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Presale registration startup Audience Republic opens up

Aimed at promoters, festivals and artists, it's a way for them to sell presale tickets to their superfans, but also to get those fans promoting their events.
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Feed uses AI for social advertising on small budgets

UK-based startup Feed wants to help marketers on smaller budgets, including artists and labels, get more out of their Facebook and Instagram advertising.
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Instagram is swapping its swipe-up links for stickers

From 30 August, swipe-up links in stories will be replaced by 'link stickers', which will be found alongside Instagram's existing range of digital stickers.
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un:hurd raises £250k for independent artist marketing app

British startup un:hurd has raised £250k (around $341k) for its plans to launch an app to help independent artists and labels grow their streams.
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Facebook Horizon Workrooms puts meetings into virtual reality

So you say you're tired of Zoom meetings? What if you could do them in virtual reality instead, as a legless avatar? Thanks to Facebook, you can...
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Linktree buys Songlink/Odesli as part of music expansion

The Australian company was founded in 2016, and already has clients including Selena Gomez, Alicia Keys and HBO.
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Deezer gives ‘It’s Raining Men’ a gender-neutral makeover

Deezer's latest original track is a reworking of The Weather Girls' 'It's Raining Men' and is "packed full of inclusive pronouns and updated adjectives"
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TikTok success: ‘You don’t have to do these cringy challenges’

Our latest Music Ally Focus podcast is out this morning: an interview with Rebecca Versteegh, head of music partnerships at Gen-Z marketing agency Creed Media.
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Apple is launching a YouTube game show starring musicians

Apple's latest artist-marketing initiative is happening on YouTube: a video show called Play, Pause, Delete.