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Console franchise Rainbow Six Siege spawns a lo-fi music album

Ubisoft says it's designed as "something that would be more soothing" for players "that would fill the time between their games".
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Linktree boosts its shopping features with Shopify deal

Smart-links firm Linktree has announced a deal with ecommerce company Shopify, which will help its users to sell their merch and other products from their links.
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Fave adds another fandom community: Bruno Mars’ Hooligans

Fave has been working with label Atlantic Records to identify some of Mars' keenest fans and get them involved in its new community from the start.
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Tai Verdes to perform as an avatar in four-song Roblox concert

Roblox is preparing for its next music event: a concert by Tai Verdes, taking place on Saturday 13 November in a custom-built experience.
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Justin Bieber set to hold a virtual concert with Wave

Startup Wave started life as a virtual reality app for concerts and DJ sets, but has moved away from that to become more of a production tool (still with whizzy virtual effects) for livestreams that can be broadcast on...
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TikTok is the latest platform promoting Ed Sheeran’s new album

The rollout of the campaign for Ed Sheeran's new album '=' continues, with another big tech platform joining the fun this week. TikTok has launched an exclusive AR 'special effect' (its equivalent of Snapchat's lenses) based...
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Pepsi challenges generated billions of views on MX TakaTak

The brand started by commissioning a track from musician Yashraj Mukhate and asked MX TakaTak users to show off their best dance moves to it on the app.
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Zara Larsson passes $1m of Roblox virtual merchandise sales

"My jaw dropped when I heard," said Larsson. "I didn't really think much about it. It wasn't really the motivation for the concert. I just wanted to connect with fans."
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Amazon Music unveils its new collection of Christmas songs

This year it has enlisted George Ezra, Camila Cabello, Dan + Shay, Leon Bridges, Norah Jones and Alessia Cara among other artists.
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All Mariah Carey wants for Christmas is an Apple TV+ special

She has inked a deal with Apple to host a holiday special – 'Mariah's Christmas: The Magic Continues' – on Apple TV+
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T-Pain strikes Twitch partnership including Soundtrack tunes

T-Pain has signed a partnership with the company that will see him broadcasting on Twitch, but also releasing tracks for its Soundtrack by Twitch library of pre-cleared music.
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Music NFTs news: Opulous x Line, Timbaland, Interpol…

There is another flurry of stories about music and NFTs to report on today, including Interpol with David Lynch