marketing

Read More

Universal Music launches VRTGO virtual reality app

Universal Music Group has launched a dedicated virtual reality app called VRTGO, working with startup VRLive on the Android and iOS release. It's launching today with a performance by Avenged Sevenfold, which will be streamed...
Read More

Sandbox 166: LP RIP

Lead: The album used to be the centre of gravity for both artist contracts and marketing campaigns. As consumption changes and tilts more towards the single, how do we need to rethink marketing? We look at why the album...
Read More

Buzznog is the latest apps platform for musicians

From Mobile Roadie through to Disciple Media, Victorious and others, there has been a steady flow of startups trying to make apps for artists, but this sector of the business has never really caught fire. Still, companies...
Read More

Direct-to-fan services for musicians compared in new report

Agency Wicksteed Works has launched a new version of its report on direct-to-fan (D2F) services for musicians. The original study was released in October 2014, comparing 10 D2F services including Bandcamp, Music Glue, Topspin...
Read More

10 music chatbots worth talking to in 2016

The first chatbots were developed in the 1960s, long before smartphones and messaging apps had the world’s eyeballs transfixed. This isn’t a new technology, but it’s certainly a hot one in 2016 thanks to Facebook,...
Read More

TuneCore buys JustGo in social-media management move

Digital distributor TuneCore is getting more social, after buying social-media management startup JustGo. The latter has already been rebranded as TuneCore Social, which the company describes as “an all-in-one social...
Read More

Tools – YOUTUBE COMMUNITY – Sandbox 165

This issue we’re diving into YouTube and its most recent updates that you should know more about. No, it’s not about resolving its disputes with the music business over the “value gap”. It’s a lot more functional...
Read More

Behind The Campaign: Bastille Wild World

Wild World is the second album from British rock band Bastille and was released in September, coming three and a half years after their similarly alliteratively titled debut, Bad Blood. Luke Ferrar, senior digital marketing...
Read More

Babymetal set for animated web series

Japanese pop/metal group Babymetal have won fans around the world with their music videos and live shows. Now they’re becoming the latest band to benefit from the interest in (and budgets for) original video content beyond...
Read More

Julius Dein explains ‘shares for shares’ strategy for viral Facebook videos

Yesterday, Music Ally went to a conference called SnapHappens in London, focused entirely on Snapchat. Well, not entirely: one of the most interesting bits were some tips for Facebook virality shared by social prankster and...
Read More

Calvin Harris to go singles-only due to streaming?

It’s rare for us to get our digital-music news from tabloid newspaper The Sun, but it appears to have bagged a scoop about the future release strategy of dance star Calvin Harris. “Calvin will now opt for putting out...
Read More

Kylie Minogue, Dua Lipa and Charli XCX get Apple iMessage stickers

Warner Music Group has become one of the first labels to release ‘sticker packs’ for the new version of Apple’s iMessage messaging app. WMG has released four packs as free downloads from the iMessage App Store: for...