marketing

Read More

Bandcamp helps artists bundle entire discographies for sale

D2C platform Bandcamp’s latest feature is the ability for musicians to bundle their entire discographies up for a discount price and sell them to fans. “You can choose to offer your full digital discography for no...
Read More

WMG launches its Top Music Deal app in the UK

With Adele smashing sales records, it’s a good week to be talking about persuading people to buy albums. Warner Music Group is launching its Top Music Deal app in the UK as a free download for iOS devices. It’ll send...
Read More

Coldplay teased their new album with Instagram clips

Imagine if you had a time machine and could zoom back to 2000, when Coldplay released their debut album, and tell the band that 15 years later, their Instagram teasers for a new LP would be liveblogged by a national newspaper. Admittedly,...
Read More

Foo Fighters release free Saint Cecilia EP after Paris attacks

Well, ‘Saint Cecilia’ wasn’t originally intended as a response to the recent terror attacks in Paris: Foo Fighters were planning to release it at the end of their latest world tour as a free gift for fans. “This...
Read More

Rihanna launches AntiDiary promo site with Samsung

People have been predicting that Rihanna’s new album will be a “surprise” release for so long now, we wonder if it’s actual release will be surprising at all. The Guardian reported yesterday that ‘Anti’ may...
Read More

Marketing music in 2015? Music Ally wants YOUR campaigns

As you may know, Music Ally publishes a fortnightly report on digital music marketing called Sandbox. Its annual end-of-year issue is a roundup of some of the most inventive and successful campaigns from the previous 12...
Read More

Sony Music making YouTube series with Kurt Hugo Schneider

Kurt Hugo who? Actually, Schneider is one of the most popular musical YouTubers, with more than 6.3 million subscribers to his channel and 1.4bn all-time views. Now he’s teaming up with Sony Music for a new web show...
Read More

Vine now lets people reuse audio from other videos

“Remix, collaborate and listen,” is the title of Vine’s latest blog post, which ensures Vanilla Ice will be on our internal jukebox all day. But it heralds a new feature that will enable Vine users to “remix”...
Read More

Years & Years release Google DeepDream-powered music video

Have you heard of Google’s DeepDream tool yet? It’s a showcase for the company’s artificial neural networks technology, which uses image recognition and feedback loop to turn photos found online into trippy modified...
Read More

Sammy Andrews and Darren Hemmings talk social, streams and Kobalt

If you want an opinion or ten on digital music marketing, you could do worse than start with Sammy Andrews or Darren Hemmings. Head of digital at label Cooking Vinyl and founder of digital agency Motive Unknown respectively,...
Read More

Ellie Goulding launches a Spotify Running original track

Tiesto was the star of the show when Spotify launched its first “Running Original” tracks earlier this year: tracks designed to adapt to people’s running pace. Slowly but surely, the streaming service is expanding...
Read More

One Direction get their own Twitter emojis

Taylor Swift was the first musician to get her own emoji on Twitter. Now she’s been followed by One Direction, in a partnership with Twitter that the social network hopes will spark “the biggest weekend ever for @onedirection...