marketing

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Instagram opens up its advertising to more businesses

People should expect to see more ads in their Instagram feeds from a wider range of businesses, after Facebook’s photo and video-sharing app announced a major expansion of its advertising platform. “Starting this month,...
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Shazam opens its verified-artists feature to all

Shazam has opened its verified program to all artists, after the early adopters of its new feature reached a combined 1.4bn followers – obviously with plenty of overlaps within that number. The verified initiative enables...
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Iron Maiden get their own retro arcade game

We loved the recent video for Iron Maiden’s ‘Speed of Light’, which took the band’s Eddie mascot into a world of gaming. Now there’s an actual game to accompany it, launched on the band’s website. Designed to...
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Music stars get first dibs on Twitter’s new camera tools

Taylor Swift, Pharrell Williams and Big Sean are among stars to have gained early access to some new camera tools from Twitter. All three were tweeting photos from MTV’s Video Music Awards this weekend, with text and digital...
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Atlantic turns to Instagram for Jess Glynne campaign

Atlantic Records has been making hay on Instagram in the digital campaign for the new single by Jess Glynne. The label worked with marketing agency The7stars on the campaign, which included releasing video and targeting it...
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Vine goes deeper on music with new soundtrack features

Twitter’s video-sharing app Vine has become a fertile space for musicians, with Viners like Shawn Mendes and Jack & Jack riding their six-second popularity all the way to the proper pop charts. Now Vine is getting more...
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Ed Sheeran launches his new label with a YouTube channel

Artists launching their own labels isn’t a new trend, but Ed Sheeran is going about his in a characteristically-digital way. He announced the launch of Gingerbread Man Records with a YouTube video – and, indeed, its own...
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Twitter creates a #VMAs hashtag for MTV’s awards

This weekend sees the latest MTV Video Music Awards (VMAs) and Twitter is getting in on the celebration: creating a dedicated emoji for the event. When Twitter users use the #VMAs hashtag, it’ll be accompanied by a tiny...
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Hunter Hayes routes US tour based on Spotify data

Another PR coup for Spotify on Friday, with news that country star Hunter Hayes has been tapping the streaming service’s data banks to plan his next tour. According to his own site, Hayes used Spotify data on US college...
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Sandbox 139 – Prime Numbers

Lead: Big data companies are hugely important for labels and artists in their marketing; the problem is that music services are buying up the biggest ones for their own use. We look at who the new entrants that are arriving...
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Demi Lovato does a Kardashian with ‘Path to Fame’ mobile game

The lucrative success of mobile game Kim Kardashian: Hollywood is leading several musicians to attempt to follow suit, with that game’s publisher Glu having signed up Katy Perry, Britney Spears and Nicki Minaj already....
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Luke Bryan latest star teaming up with Smule for fan duets

Smule’s Sing! karaoke app has expanded into a new genre with its artist partnerships: country. Artist Luke Bryan has made his debut on the platform with his single ‘Kick the Dust Up’, inviting fans to sing a duet version...