marketing

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Taylor Swift :: digital music marketing case study

Even though Taylor Swift has a larger global fanbase than most, this campaign was dependant on the knowledge of the territory, which helped its success. It not only collected massive amounts of eCRM data but also showed how...
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Steve :: digital music marketing case study

The importance of messaging apps has been talked about for some time now and this campaign, by focusing purely on mobile signups, was very interesting and could prove valuable, as the audience who sign up will be more naturally...
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One Direction :: digital music marketing case study

Innovative initiatives included using Google’s Street View to build up a landing site for fans who wanted to discover the new One Direction album. A global Twitter competition with emojis worked perfectly to entice the...
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New Order :: digital music marketing case study

Proving that a legacy band can use innovative methods to reach a new audience alongside core fans as well as establishing a way of prolonging the album campaign.
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Mysteryland USA :: digital music marketing case study

Previous apps such as these have proven both successful as well as unviable. This clearly proved beneficial for the festival – the key being promising great prizes for the app-based audience.
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Max Richter :: digital music marketing case study

This campaign really made the most of the album title, inspiring a campaign that is as relevant to pop music as it is to classical. A great way of making a global happening around an album.
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Maná :: digital marketing case study

A great use of platforms to ensure that awareness is raised around tour dates, while making the most of the most engaged fans (which can prove particularly important for bands that are trying to establish a foothold in new...
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Madeon :: digital music marketing case study

A number of well-thought-out tactics contributed to the success of this campaign – mainly understanding the target demographics enough to be able to make wise decisions that resulted in a database of engaged fans. On top...
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Ludovico Einaudi :: digital music marketing case study

A classical artist can and should make use of the same tactics as pop acts. A well-executed and well-structured campaign, playing with new methods of reaching potentially new audiences.
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Lord of The Mics :: digital music marketing case study

A great way of finding the right demographics and creating upsell on content that is usually free for the target demographics. This, alongside building up a sustainable amount of data from the demographics, can ensure more...
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Lionel Richie :: digital music marketing case study

A delightful way of making the most of a talked-about event and excellent followup on from Glastonbury, with activities enabling Lionel Richie’s back catalogue to be found again by existing and (more importantly) new audiences.
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Jess Glynne :: digital music marketing case study

A great way of building up fan content and making it a happening as well as optimising formats like Instagram advertising and Facebook to great advantage.