marketing

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That Beatles announcement was just a DVD / Blu-ray deal

Sorry, folks. It seems a Beatles streaming announcement isn’t imminent after all. The countdown on the band’s website and social media profiles was for a restored and expanded version of their ‘1’ compilation, including...
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Prince is now selling his latest album through Tidal

When Prince launched his latest album ‘Hitnrun Phase One’ exclusively on streaming service Tidal, we thought it risked alienating fans who wanted to buy his music but didn’t want to subscribe to Tidal. It seems Prince...
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Duran Duran get a 360-degree video for latest single

Duran Duran have released a 360-degree video on YouTube for their latest single ‘Pressure Off’, with fans able to scroll left and right to explore its environment – or move their heads/phones if watching with a VR headset...
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Pandora pressing on with live pre-sale plans

As it celebrates its tenth anniversary, Pandora has been talking up its ability to sell tickets for artists who are popular on its service. Billboard has a profile of Pandora’s presale partnerships with the Rolling Stones...
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Los Angeles Philharmonic Orchestra launching VR app

The latest music-related virtual reality (VR) project comes from the Los Angeles Philharmonic Orchestra, which has developed an app for the Samsung Gear VR headset that puts classical-music fans slap-bang in the middle of...
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Instagram opens up its advertising to more businesses

People should expect to see more ads in their Instagram feeds from a wider range of businesses, after Facebook’s photo and video-sharing app announced a major expansion of its advertising platform. “Starting this month,...
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Shazam opens its verified-artists feature to all

Shazam has opened its verified program to all artists, after the early adopters of its new feature reached a combined 1.4bn followers – obviously with plenty of overlaps within that number. The verified initiative enables...
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Iron Maiden get their own retro arcade game

We loved the recent video for Iron Maiden’s ‘Speed of Light’, which took the band’s Eddie mascot into a world of gaming. Now there’s an actual game to accompany it, launched on the band’s website. Designed to...
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Music stars get first dibs on Twitter’s new camera tools

Taylor Swift, Pharrell Williams and Big Sean are among stars to have gained early access to some new camera tools from Twitter. All three were tweeting photos from MTV’s Video Music Awards this weekend, with text and digital...
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Atlantic turns to Instagram for Jess Glynne campaign

Atlantic Records has been making hay on Instagram in the digital campaign for the new single by Jess Glynne. The label worked with marketing agency The7stars on the campaign, which included releasing video and targeting it...
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Vine goes deeper on music with new soundtrack features

Twitter’s video-sharing app Vine has become a fertile space for musicians, with Viners like Shawn Mendes and Jack & Jack riding their six-second popularity all the way to the proper pop charts. Now Vine is getting more...
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Ed Sheeran launches his new label with a YouTube channel

Artists launching their own labels isn’t a new trend, but Ed Sheeran is going about his in a characteristically-digital way. He announced the launch of Gingerbread Man Records with a YouTube video – and, indeed, its own...