marketing

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Sandbox 163 – Bot’N’Roll

Lead: Radiohead created a chatbot 15 years ago, but in recent months these conversing machines have roared back into life. More than just a gimmick, they offer artists a way into the “dark social” where many younger fans...
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Behind The Campaign: Imagine Dragons – Sandbox 129

For Smoke + Mirrors, their second album, Las Vegas band Imagine Dragons placed game and film syncs front and centre and the live plot was tightly woven into the album marketing. Liz Goodwin, head of campaign strategy at Polydor...
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Taylor Swift mobile game slips to early 2017

Games firm Glu Mobile is delaying its official Taylor Swift mobile game to early 2017, having planned to launch it this side of Christmas.
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Campaigns: Hot Chip’s Media Hijack For The UK Election -Sandbox 133

Hot Chip seemed to have followed recent moves from American band Tanlines (who re-skinned their website to look like a Netflix site) and re-designed their website just in time for the recent UK election (on 7th May).
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Sandbox 162: Analytically Retentive

Lead: Just as there are now major playlist brands doing the heavy lifting in streaming, so it follows that there is a new wave of companies stepping forward to both make sense of what is happening on them and reveal how labels...
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Behind the campaign: The Prodigy – Sandbox 136

The Day Is My Enemy is The Prodigy’s sixth album and it follows a six-year gap since Invaders Must Die. The band regularly play live but had not put out any new music since 2009, during which time the digital landscape...
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Campaigns: Paint it Plaque: Keith Richards’ Scavenger Hunt – Sandbox 140

For his upcoming solo album, Crosseyed Heart, Keith Richards has launched a scavenger hunt urging fans to find four English Heritage plaques placed in locations around London and South West England.
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Digital music marketing tools: Stagelink

Straight from the 2016 MidemLab startups contest winners' podium, Stagelink is a Berlin-based startup that offers a tour-building platform for musicians, based on crowdfunding. It's a direct rival to Bandsquare, which...
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Amid Pokemon Go fever, Landmrk is an AR tool for music

As the world and its aunt go doolally over mobile game Pokemon Go, it’s tempting to wonder whether there’s an equivalent for music. Actually, we already have one – and it’s been around for a while before Nintendo...
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Hit or hype? Inside the Broken Witt Rebels campaign

Jobriath in the 1970s; Sigue Sigue Sputnik in the 1980s; both Fischerspooner and Sandi Thom in the early 2000s. The music industry has occasionally dabbled in monumental hype-building exercises to break a new act by throwing...
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Sandbox 161 – Hit or Hype

Lead: The music industry runs on hype – but it takes great pains to disguise it and is distrustful of anything that is too explicit in what it is trying to achieve. Step forward Broken Witt Rebels, the band that media agency...
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Behind the campaign: Måns Zelmerlöw – Sandbox 153

Swedish singer Måns Zelmerlöw released his first album in 2007 and won the 2015 Eurovision for his home country with the song ‘Heroes’. He will also host this year’s show in May. The competition has provided a number...