marketing

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Avicii gets an interactive comic series on Instagram

EDM man Avicii has got a very interesting marketing campaign building around his new album, Stories. He and Scandinavian dance label PRMD have created an interactive comic series that runs on the Instagram platform. Essentially...
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Four of the top five Instagram accounts are pop stars

Instagram turned five this week, and celebrated by releasing some stats on its community of 400m active users. They included the interesting fact that four of the top five Instagram accounts belong to musicians. Taylor...
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Victorious apps platform expands to 12 new countries

Victorious is the startup that began by making apps for YouTube stars, but is expanding into other media areas. Now it’s also expanding geographically: setting up shop in 12 more countries beyond its US homeland. Among...
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Conde Nast strikes new Snapchat Live Stories deal

Music is only indirectly involved in magazine publisher Conde Nast’s new deal with Snapchat, but it’s a model worth examining for any label considering how they might work with the social app. Actually, calling Conde...
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Lena shows musicians can learn from YouTubers

Earlier this year at our Future Music Marketing event, Sony Music’s Niamh O’Reilly talked about the music industry’s need “to learn from creators on YouTube and how we can develop audiences there”. German artist...
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Snapchat set to launch ‘sponsored lenses’ for selfies

Recently, Snapchat added a set of “lenses” to its app to augment people’s photographs with visual effects. Cue a parade of rainbow-vomiting selfies. Now it’s becoming clearer how the feature will work for Snapchat’s...
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George Ezra gets his own ‘Where’s Ezra?’ game

Where’s George Ezra? Starring in a new promotional web game, that’s where. Called ‘Where’s Ezra?’, it’s inspired by the famous Where’s Wally? books – except here, fans are looking for 24 cartoon characters...
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Deadmau5 explains why he’s broadcasting on Twitch

Joel Zimmerman – aka Deadmau5 – was one of the first musicians to adopt live-video platform Twitch seriously, streaming his gaming and recording sessions alike to a growing audience on the Amazon-owned platform. He’s...
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Chris Cornell launches online treasure hunt for new single

Fans of Soundgarden frontman are being invited to follow an online treasure hunt to hear his new single ‘Worried Moon’ – albeit a treasure hunt completely undermined by the song’s simultaneous premiere on entertainment...
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Nescafé says the dotcom is ‘dead’ and moves to Tumblr

This has nothing to do with music but everything to do with how a global brand is seeing the online world – which in turn, may spark discussion about how musicians should. Nescafé is ditching its websites in favour of...
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That Beatles announcement was just a DVD / Blu-ray deal

Sorry, folks. It seems a Beatles streaming announcement isn’t imminent after all. The countdown on the band’s website and social media profiles was for a restored and expanded version of their ‘1’ compilation, including...
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Prince is now selling his latest album through Tidal

When Prince launched his latest album ‘Hitnrun Phase One’ exclusively on streaming service Tidal, we thought it risked alienating fans who wanted to buy his music but didn’t want to subscribe to Tidal. It seems Prince...