marketing

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Music Ally Sandbox 101 – Breaking Good

Lead: Breaking an act from scratch used to be the very definition of an imprecise science – a bit of gut instinct, crossed fingers and (often) huge amounts of money thrown at it. Digital is changing that, opening up whole...
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Music Ally Sandbox 100 – Welcome to 2014

Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd love to consign...
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Sandbox End of Year Special: The Best Campaigns of 2013

For the final Sandbox of 2013 we look at the digital music campaigns of the year. They include the bells-and-whistles big-budget productions as well as those run on a shoestring. They also range from cutting-edge new artists...
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Sandbox 98 – Nordic Lights

Lead: Because streaming dominates so much in the Nordics, it is dramatically changing the shape and the narrative of digital music marketing. It is no longer about spikes of activity a few weeks either side of a release or...
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Music Ally Sandbox 97 – Christmas Presence

Lead: There are only five more shopping (and marketing) weeks until Christmas. While much of the industry's focus is on shifting compilations and greatest hits in the busiest month of the year, it's what happens on Christmas...
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Sandbox Issue 95 – The in-app crowd: mobile apps as cash cows

Lead: Snoop Lion is cleaning up with in-app purchasing, getting fans to cough up $100 each for a virtual sticker. He might be, for the music business, a one-off with regard to turning his app into a shop window, but there...
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Sandbox 94 – Facebook and Twitter Love Music

Lead: some artists may abstain from the world of social media, but the relationship between fan and musician has changed forever. Social networks themselves know this and work to build bridges with the world of music. Facebook's...
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Sandbox 93 – My biggest mistake

Lead: what was the biggest mistake you ever made in your job? Does thinking about it now give you the cold sweats and a dreadful gnawing in your stomach?
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Sandbox 92 – Mail privilege: making email marketing work

Email marketing is one of the most effective channels open to artists and labels but it is also something that is incredibly easy to get spectacularly wrong. We spoke to email marketing power-users to collect their indispensable...
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Sandbox Issue 91 – MP-Free

Lead: pretty much every artist now gives away MP3s at some point, often in exchange for emails. We look at the best time to do this, what types of tracks should be considered for giveaways and who the best partners are to...
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Sandbox 90 – Off The Chart

We look at the different charts out there and speak to digital marketers who bluntly point out the small amount of wheat amid acres of digital chaff
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Sandbox 89 – Campsite Campaigns

Lead: the European festival season is now in full swing and can have an enormous impact on music/merchandise sales and streams. With so many festivals – and with brands scrambling to take over every square inch of festival...