Sandbox 92 – Mail privilege: making email marketing work
Email marketing is one of the most effective channels open to artists and labels but it is also something that is incredibly easy to get spectacularly wrong. We spoke to email marketing power-users to collect their indispensable...
September 11, 2013
Sandbox Issue 91 – MP-Free
Lead: pretty much every artist now gives away MP3s at some point, often in exchange for emails. We look at the best time to do this, what types of tracks should be considered for giveaways and who the best partners are to...
August 14, 2013
Sandbox 90 – Off The Chart
We look at the different charts out there and speak to digital marketers who bluntly point out the small amount of wheat amid acres of digital chaff
July 31, 2013
Sandbox 89 – Campsite Campaigns
Lead: the European festival season is now in full swing and can have an enormous impact on music/merchandise sales and streams. With so many festivals – and with brands scrambling to take over every square inch of festival...
July 17, 2013
Sandbox Issue 88 – Social Security
Lead: artists have enough web properties to maintain – from their own sites to Facebook, Twitter, Vine and Instagram to name a few – so why would they want to add another spinning plate to the ones they're already struggling...
July 3, 2013
Sandbox 87 – Ad rock: making digital ads work
Traditional advertising is starting to fall away as a place to spend money and expect a huge impact, so how is the music industry getting its head around digital advertising?
June 19, 2013
Sandbox Issue 86 – Brands + live + digital: new beginnings
Lead: a decade ago, live music and digital marketing amounted to free downloads or (and this is really dating things) free ringtones. Thankfully things have moved on from then and such an elementary approach no longer cuts...
June 5, 2013
Sandbox Issue 85 – Network solutions: MCNs reboot music videos
Lead: eight years after the launch of YouTube, we look at the recent rapid growth of multi-channel networks and consider what they mean for the music business. On the one hand, they promise tighter curation and the ability...
May 22, 2013
Sandbox Issue 84 – Marketing 101: Subscription Services
Streaming is the fastest growing area of digital music and inter-service competition is really starting to heat up globally. That said, there is still little transparency for artists, labels and managers about how to use...
May 8, 2013
Sandbox Issue 83 – Crowdfunding: A Survival Guide
We present our survival guide to crowdfunding, with key tips from those who've been through the process several times and have either the trophies or the scars to prove it.
April 24, 2013
Sandbox Issue 82 – Missed Apportunity?
Lead: Music's relationship with gaming apps has been tentative at best, but there is a lot for the music business to learn from how such apps are marketed, how they regard free and engage in social sharing. It's time to make...
April 10, 2013