marketing

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Sandbox 92 – Mail privilege: making email marketing work

Email marketing is one of the most effective channels open to artists and labels but it is also something that is incredibly easy to get spectacularly wrong. We spoke to email marketing power-users to collect their indispensable...
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Sandbox Issue 91 – MP-Free

Lead: pretty much every artist now gives away MP3s at some point, often in exchange for emails. We look at the best time to do this, what types of tracks should be considered for giveaways and who the best partners are to...
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Sandbox 90 – Off The Chart

We look at the different charts out there and speak to digital marketers who bluntly point out the small amount of wheat amid acres of digital chaff
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Sandbox 89 – Campsite Campaigns

Lead: the European festival season is now in full swing and can have an enormous impact on music/merchandise sales and streams. With so many festivals – and with brands scrambling to take over every square inch of festival...
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Sandbox Issue 88 – Social Security

Lead: artists have enough web properties to maintain – from their own sites to Facebook, Twitter, Vine and Instagram to name a few – so why would they want to add another spinning plate to the ones they're already struggling...
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Sandbox 87 – Ad rock: making digital ads work

Traditional advertising is starting to fall away as a place to spend money and expect a huge impact, so how is the music industry getting its head around digital advertising?
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Sandbox Issue 86 – Brands + live + digital: new beginnings

Lead: a decade ago, live music and digital marketing amounted to free downloads or (and this is really dating things) free ringtones. Thankfully things have moved on from then and such an elementary approach no longer cuts...
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Sandbox Issue 85 – Network solutions: MCNs reboot music videos

Lead: eight years after the launch of YouTube, we look at the recent rapid growth of multi-channel networks and consider what they mean for the music business. On the one hand, they promise tighter curation and the ability...
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Sandbox Issue 84 – Marketing 101: Subscription Services

Streaming is the fastest growing area of digital music and inter-service competition is really starting to heat up globally. That said, there is still little transparency for artists, labels and managers about how to use...
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Sandbox Issue 83 – Crowdfunding: A Survival Guide

We present our survival guide to crowdfunding, with key tips from those who've been through the process several times and have either the trophies or the scars to prove it.
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Sandbox Issue 82 – Missed Apportunity?

Lead: Music's relationship with gaming apps has been tentative at best, but there is a lot for the music business to learn from how such apps are marketed, how they regard free and engage in social sharing. It's time to make...
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Sandbox Issue 81 – Facebook Regenerates

Facebook’s latest regeneration is a major one for marketers so we guide you through what the big changes are for its News Feed, how its new features work and what it all means for marketing strategies, tighter audience...