marketing

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Sandbox 139 – Prime Numbers

Lead: Big data companies are hugely important for labels and artists in their marketing; the problem is that music services are buying up the biggest ones for their own use. We look at who the new entrants that are arriving...
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Demi Lovato does a Kardashian with ‘Path to Fame’ mobile game

The lucrative success of mobile game Kim Kardashian: Hollywood is leading several musicians to attempt to follow suit, with that game’s publisher Glu having signed up Katy Perry, Britney Spears and Nicki Minaj already....
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Luke Bryan latest star teaming up with Smule for fan duets

Smule’s Sing! karaoke app has expanded into a new genre with its artist partnerships: country. Artist Luke Bryan has made his debut on the platform with his single ‘Kick the Dust Up’, inviting fans to sing a duet version...
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Prince’s new album will be a Tidal-exclusive… but for how long?

As anticipated, the next Prince album will be exclusive to streaming service Tidal, although the details of whether this is a time-limited deal have not been announced. ‘Hitnrun’ will launch on Tidal on 7 September, “cementing”...
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Yacht showed off their new album art to fans… by fax

The digital marketing campaign that’s made us smile most this week comes from Yacht, the (excellent) electro-pop band who are preparing for the release of their new album ‘I Thought the Future Would Be Cooler’. As part...
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Facebook enters the live-streaming video space – for celebrities

Live video-streaming mobile apps are currently hot – again – thanks to the likes of Periscope and Meerkat. The former is an important strategic play for Twitter, so the tech industry has been wondering how Facebook would...
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Glu signs Nicki Minaj to become ‘the Universal Music of gaming’

Mobile games firm Glu Mobile has made more than $100m from its Kim Kardashian: Hollywood mobile game, with a decent chunk of those revenues going to Kardashian herself. Now the company is hoping to extend that success to...
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Sandbox 138 – Hook Up: Dating apps and music

Lead: Music is no longer acting coyly around dating apps and has fully charged into that world as a marketing channel. We look at who the most adventurous have been here and also explain where these relationships can turn...
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Sandbox 137 – Latin Honours

Lead: Latin America has been seeing staggering growth in record music income recently and the region is fizzing with potential. How, then, can acts be successfully marketed there? We speak to those deep within the Latin American...
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Sandbox 135 – Super Fans

Lead: Streaming is unlocking intricate data about super fans and their listening behaviour, putting artists and labels in powerful new positions to make the most of this real-time flow of analytics. Hailed as a win/win for...
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Sandbox 133 – Twitter Turned Up

Lead: Audio Cards push Twitter way beyond 140 characters and allow the platform to include actual songs. On the surface, this could be dismissed as a gimmick, but both mega-acts and emerging artists are using it and seeing...
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Sandbox 132 – Up Periscope (and Meerkat)

Lead: Periscope and Meerkat are the two hottest (i.e. most hyped) apps of the year so far. Only a handful of musicians have used them in their marketing thus far and the results have been, frankly, mixed. We look at what...