marketing

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Sammy Andrews and Darren Hemmings talk social, streams and Kobalt

If you want an opinion or ten on digital music marketing, you could do worse than start with Sammy Andrews or Darren Hemmings. Head of digital at label Cooking Vinyl and founder of digital agency Motive Unknown respectively,...
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Ellie Goulding launches a Spotify Running original track

Tiesto was the star of the show when Spotify launched its first “Running Original” tracks earlier this year: tracks designed to adapt to people’s running pace. Slowly but surely, the streaming service is expanding...
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One Direction get their own Twitter emojis

Taylor Swift was the first musician to get her own emoji on Twitter. Now she’s been followed by One Direction, in a partnership with Twitter that the social network hopes will spark “the biggest weekend ever for @onedirection...
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One Direction team with Google for Made In The A.M. website

One Direction are preparing for the release of their new album ‘Made in the A.M.’ with a new website, launched in partnership with Google. The site gives fans a Street View virtual tour of the band’s studio space,...
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Ride-sharing app Lyft selling Justin Bieber album for $5

Lyft isn’t quite a direct rival to Uber – it’s about sharing rides rather than simply hailing cabs – but it’s in the same space. And like Uber, Lyft is getting more interested in the music world. This week, it...
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Bob Dylan website lets fans play with original stems

There are some smart people working on digital marketing for Bob Dylan, and that’s been true for some time. The latest evidence is a website enabling fans to mix ‘Like a Rolling Stone’ using its original instrument...
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Apple Music’s second VR video is live, for Muse

Last month, we reported on Apple Music’s involvement in a virtual-reality music video for U2, produced by director Chris Milk’s VR startup Vrse. Now the companies have collaborated again, on a VR video for Muse’s song...
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Feedlamp helps artists combine social streams into ‘walls’

British startup Feedlamp is the latest firm trying to help musicians bring their various social and content feeds into one place. The company’s dashboard technology pulls in content from Facebook, Twitter, Instagram,...
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SBTV launches in the US with Bonfire Sessions series

UK-based YouTube brand SBTV has crossed the Atlantic, setting up SBTV USA and launching a new States-focused show called Bonfire Sessions. “Launching SBTV in the US was a natural genesis in the SBTV story as we move...
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Apple teams up with Chris Milk’s Vrse for U2 VR video

Apple’s future ambitions in virtual reality have been the topic of some discussion in the tech world, but the company is already exploring VR with a music angle. Having sponsored a 360-degree video for The Weeknd’s...
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Spinnin’ Records launches ‘premium’ service (but it’s free)

Dance label Spinnin’ Records has launched a new service called Spinnin’ Premium which, despite the name, is free to music fans. The cost to sign up is an email address, with the rewards being a succession of tracks...
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Sony working on multiplayer music game with Avicii

Dance star Avicii’s latest digital venture is a console game produced in partnership with Sony. It’s called Vector, and Sony is describing it as “a multiplayer music game, offering a seamless fusion between gameplay,...