Sandbox issue sixty four: Little Monsters Mash
Lady Gaga has now opened Little Monsters, her own social network, to all comers. It exists in its own orbit with no loop back to her other social media pages and keeps the sales messages to a minimum.
July 12, 2012
Sandbox issue sixty three: Drip it like it’s hot
We take a look at Domino Drip, the subscription service which the UK indie label has partnered with Drip.fm to launch, and how this sort of direct-to-consumer subscription model may refocus the role of indies as trusted curators...
June 28, 2012
Sandbox issue sixty two: Fizzy rascals: soft drinks get sweet for digital music
Fizzy rascals: soft drinks get sweet for digital music - We examine the ways in which soft drinks brands - particularly Pepsi and Coca Cola - are using social platforms to inject some new fizz into their music strategies.
June 14, 2012
Sandbox Issue Sixty: The Next SoundCloud; sound gets social
In light of the recent announcements, Sandbox examines what The Next SoundCloud has to offer marketers in the music industry.
May 17, 2012
Sandbox issue fifty nine: Could there still be hope for Myspace?
We wanted to dig deeper into this question so in order to get the bigger picture, Sandbox spoke with labels, developers, analytics firms, start-ups competing in this space, journalists and Myspace themselves to establish...
May 3, 2012
Sandbox issue fifty eight: All Ears for Facebook’s Listen Button
All Ears for Facebook’s Listen Button - Facebook artist pages now have a 'Listen' button added to their top menu bar. Sandbox speaks to digital marketers to consider the impact for streaming services, third party Facebook...
April 19, 2012
Welcome to Sandbox – Issue 57 – Justin In Time
Justin Time for the UK - Justin Bieber released his latest single Boyfriend globally on Monday 26th March except for in the UK. We consider the implications for both the artist and the label involved in this decision.
April 5, 2012
Sandbox issue fifty six: mobile conflict – apps vs web
Mobile conflict: apps vs. web. We examine the need of artist apps verses mobile artist websites.
March 22, 2012
Sandbox issue fifty-five: Staying ahead of the Timeline
Staying ahead of the Timeline We uncover what implications the new layout on Facebook will have for artists and bands communicating with fans on the social network.
March 8, 2012
Sandbox issue fifty-four: Pinterest-ing for music?
Lead: Pinterest-ing for music? We take a look at the latest online property that’s creating a buzz amongst social media users.
February 28, 2012
Sandbox issue fifty-three: Does Facebook really Like music?
Lead: Does Facebook really Like music? Sandbox talks with Facebook’s director of strategic partner development, Karla Geci about the social networking giant’s involvement with music.
February 9, 2012