Sandbox 109 – #MUSICMARKETING
Lead: Twitter has turned the hashtag into a powerful marketing tool and now Facebook, Instagram and even Amazon are piling on. We look at how hashtags can be best used, where they can go disastrously wrong and why they will...
May 21, 2014
Sandbox 108 – Tracks & Field
Lead: summers for the music industry have traditionally meant festivals, but this year's "summer of sport" spells out huge opportunities for music to get involved – and all beyond the standard tie-in album or sync licensing...
May 7, 2014
Sandbox 107 – Info Blizzard
Lead: the music business used to run on guesswork and now it's awash with intricate data. But are we now generating data for data's sake? Or is this actually helping in refining music marketing and getting the most possible...
April 23, 2014
Sandbox 106 – Rise of the MCNs
Lead: If everyone has content on YouTube, how do you stand out? MCNs claim they have the answer to boosting views and driving a sharp uptick in revenue. Are they earning their keep with their immense expertise? Or are they...
April 9, 2014
Sandbox 105 – Marketing to older consumers
Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly digital, while the...
March 26, 2014
Sandbox 104 – The Ides of Merch
Beats just bought Topspin – a D2C solution that was already integrated into both Beats Music and its rival Spotify. This allows artists to turn their streaming music profiles into merchandise shop windows. Great in theory,...
March 12, 2014
Sandbox 103 – Teenage Rampage
Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like Twitter and Facebook...
February 26, 2014
Music Ally Sandbox 102 – Platform and Function
Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....
February 12, 2014
Music Ally Sandbox 101 – Breaking Good
Lead: Breaking an act from scratch used to be the very definition of an imprecise science – a bit of gut instinct, crossed fingers and (often) huge amounts of money thrown at it. Digital is changing that, opening up whole...
January 29, 2014
Music Ally Sandbox 100 – Welcome to 2014
Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd love to consign...
January 15, 2014
Sandbox End of Year Special: The Best Campaigns of 2013
For the final Sandbox of 2013 we look at the digital music campaigns of the year. They include the bells-and-whistles big-budget productions as well as those run on a shoestring. They also range from cutting-edge new artists...
December 18, 2013