marketing

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Campaigns: Avicii’s comic book – Sandbox 143

Speaking of Instagram, here’s another one from Avicii’s ever-creative marketing team. Perhaps drawing inspiration from Chvrches’ campaign that sandbox reported on back in July this year, Avicii has a similar campaign...
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Campaigns: SXSW X FB – Sandbox 153

Half of the international music industry is currently dusting itself down after the 30th SXSW festival in Austin. In recent years, it has become as important for its focus on new technology as its focus on new music, with...
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Campaigns: 666: The Founder of the Beast – Sandbox 153

We have written a lot in the past about Iron Maiden and gaming – and that’s for two reasons: they are not arrivistes as they have been doing this for years; and because of that, they’re really good at it. You see, it...
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Behind The Campaign: Paul Carrack – Sandbox 154

British singer-songwriter Paul Carrack has been a member of several bands, notably Mike & The Mechanics, but has been putting out solo albums since 1980. Soul Shadows is his eighteenth solo album and got to #25 on the UK...
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Campaigns: Major Lazer launches digital stickers on line – Sandbox 154

Artists like Paul McCartney and Psy have both launched successful sticker packs for messaging app Line and now Major Lazer is joining in. The digital stickers were released last week but, different to previous packs, these...
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Campaigns: KYGO TEAMS UP WITH SIMCITY WHILE ALUNAGEORGE PERFORM LIVE IN… MINECRAFT – Sandbox 154

The music and gaming love-in continues apace. This time it’s Kygo, the Norwegian EDM superstar, who has chosen to tease his new single ‘Fiction’ (featuring Tom Odell) in a new trailer for mobile game SimCity Buildit. The...
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Campaigns: CHOOSE YOUR OWN STORY WITH JEFF BUCKLEY – Sandbox 154

In partnership with Blind Design, Interlude has created an interactive video for Jeff Buckley’s cover of ‘Just Like A Woman’ from his latest posthumous album, You And I. The video follows a story that allows the viewer...
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Campaigns: GOOGLE PLAY UNEARTHS NEW ACTS IN ORIGINAL SERIES PARTNERSHIP – Sandbox 154

Google Play is launching an original series in partnership with New York studio Milk. The show will be focused on emerging artists, starting with singer-songwriter Empress Of and the resulting footage will include both audio...
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Behind The Campaign: Jack Garratt – Sandbox 155

Jack Garratt released his debut album, Phase, in February but had already been named as the winner of both the Brits Critics’ Choice award and the BBC Sound Of 2016 poll. Guillermo Ramos, senior marketing manager, Island...
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Campaigns: MØ TEAMS UP WITH MICROSOFT FOR A FANZINE – Sandbox 155

Danish pop-singer MØ has teamed up with Microsoft to create a fanzine in collaboration with her fans. It is a fun initiative that combines old-school scrapbooking with digital elements. On the dedicated website moxsurface.com,...
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Campaigns – #SÅSMUKNÅRDUSOVER FOR THE 1975’S – Sandbox 155

Sometimes the simplest campaigns really are the most efficient. Step forward, Universal Music Denmark’s Instagram campaign for The 1975’s latest album, I Like It When You Sleep, For You Are So Beautiful Yet So Unaware...
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Campaigns: Video Deluxe – Sandbox 155

Perhaps more than normal, there have been a number of properly eye-catching music videos recently – so we have decided to take a closer look at the best of them. First up, J-pop band Lyrical School, who have created...