marketing

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Massive Attack Fantom app is about creativity, not commerce

Artist-specific mobile apps, huh? What ARE they good for? The music industry has spent the last few years flipping between hype and disillusionment when it comes to artist apps, seeing them alternately as a potential next...
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Instagram talks music and musicians: ‘We’re Bieber-safe now!’

“One in four of the most-followed accounts on Instagram are musicians. Music is really core to the experience, and it’s not just the really big acts.” Caroline Drucker should know: she heads up strategic partnerships...
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Sandbox 148 – Sweet 16

Lead: we ask a selection of marketing experts to explain what tools and platforms are firing them up with enthusiasm this year, where the industry needs to move and what things they want to see burned to the group. Plenty...
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Can Spotify / Genius lyrics deal be more than a gimmick?

Spotify already has one music-lyrics partner: Musixmatch. Now it has a second: Genius – the company formerly known as Rap Genius. The pair are teaming up for an initiative called ‘Behind The Lyrics’, based around...
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Bandcamp launches ‘exclusive embeds’ for artists

Exclusive ‘first listen’ streams of new albums are increasingly common on sites from NPR Radio and Pitchfork to the Guardian. Several media outlets use their own technology to make albums available to stream the week...
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Twitter unveils three apps just for celebrities

These have been rumoured for a while, but Twitter has unveiled three new apps designed for celebrities using its social network. They’re called Twitter Camera, Twitter Mirror Challenger and Twitter Q&A, with their official...
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Chris Brown offers new album for free in app

Chris Brown has become the latest artist to offer his music for free in a mobile app released by US startup Freeform Development. Initially available for iPhone, the Chris Brown Music app encourages fans to sign up to...
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Sandbox 147 – 29 of the best music marketing campaigns from 2015

Every December, Music Ally’s Sandbox report brings together our roundup of the best music digital-marketing campaigns of the year just gone. So we’re proud to present our review of 2015, which (as is now traditional)...
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List for Life: the growing role of playlists in the music industry

In the streaming music world, playlists are a music format with growing clout: they're at the heart of services like Spotify and Apple Music, whether created by in-house editorial teams, labels or music fans. Tonight,...
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Facebook adds concert ticketing and opens up live streaming

Two new developments for Facebook yesterday will be of interest to independent musicians using the social network. First, there’s a new ‘Buy Tickets’ button that can be used for events, which is being tested in a...
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Sandbox 146 – Waxing Lyrical

Lead: outside of sheet music, lyrics were once often dismissed as being of peripheral interest. Now they are being put front and centre of marketing campaigns. We look at the acts who have been embracing this most and assessing...
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The Vamps fans take control on Twitter with #BossTheVamps

British band The Vamps took a leaf out of Subservient Chicken’s book yesterday, with a campaign called #BossTheVamps that asked fans to take control of the band for a day. It involved the individual band members using...