marketing

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Behind the Campaign: Jack Garratt

Jack Garratt released his debut album, Phase, in February but had already been named as the winner of both the Brits Critics’ Choice award and the BBC Sound Of 2016 poll. Guillermo Ramos, senior marketing manager, Island...
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Instagram boosts its video features with themed channels

Video is becoming ever more important to Instagram, partly because its users want to share and watch it, and partly because it’s a route to more advertising dollars. The latest evidence is the revamp of Instagram’s...
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Spotify to star… in a movie about emoji

Music-streaming services are trying all manner of inventive marketing tactics to attract new audiences. Spotify appears to be the first to have hit on ‘appearing in a movie about emoji’ as a route to new listeners,...
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Sandbox 154 – Playlists+

Despite the hype that playlists are “the new radio”, there are a lot of moving parts here that need to be attended to and a playlist placing can never be seen as a one-shot route to victory. We speak to the people building...
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Spotify survey hints at more feedback for playlist creators

Spotify may be planning to give playlist creators on its platform more feedback on how their collections are being listened to and enjoyed. Or, indeed, not enjoyed. Some users of the music-streaming service (including...
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Major Lazer launch a sticker pack in Line messaging app

Major Lazer have followed in Paul McCartney’s footsteps by launching their own sticker pack in messaging app Line. The digital stickers can be pasted in to conversations within the app like emoji, and are available as...
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AlunaGeorge to perform a special gig… in Minecraft

We’ve long watched the success of Minecraft and wondered how inventive artists might use it for marketing. How about playing gigs within the block-building game? Tomorrow (23 March) three bands are doing just that.
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Beyoncé’s Formation video IS on YouTube – but unlisted

Like many in the industry, we’ve been thinking of Beyoncé’s video for her latest track ‘Formation’ as a Tidal exclusive. As it happens, the video IS available on YouTube, but it’s not easy to find. Tubefilter...
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Twitch tips for musicians: playing the livestream game

There’s far more to online video than YouTube in 2016. Twitch, for example, has emerged as one of the most interesting platforms for digital viewing. It launched in 2011 as a spin-off from Justin.tv, which itself started...
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Aurora fans release their moths on Spotify for new album

No, ‘releasing your moth’ isn’t new-fangled rock slang. Universal’s Decca Records launched a nifty homepage takeover on Spotify for Aurora’s new album ‘All My Demons Greeting Me As A Friend’ on Friday. Fans...
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Sam Hunt taps Spotify to give fan a Twitter surprise

We’ve seen Spotify using its data to give some superfans early access to tickets and merchandise for their favourite artists in recent months. Country artist Sam Hunt added his own twist on Friday. “Hey @AnnieFev89...
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Rolling Stones using Disciple Media for new mobile app

British music-apps startup Disciple Media has bagged its biggest client yet: the Rolling Stones. The company has launched a new iOS and Android app for the veteran band to tie in with their America Latina Olé. Fans...