Behind the Campaign: Jack Garratt
Jack Garratt released his debut album, Phase, in February but had already been named as the winner of both the Brits Critics’ Choice award and the BBC Sound Of 2016 poll. Guillermo Ramos, senior marketing manager, Island...
April 20, 2016
Instagram boosts its video features with themed channels
Video is becoming ever more important to Instagram, partly because its users want to share and watch it, and partly because it’s a route to more advertising dollars. The latest evidence is the revamp of Instagram’s...
April 15, 2016
Spotify to star… in a movie about emoji
Music-streaming services are trying all manner of inventive marketing tactics to attract new audiences. Spotify appears to be the first to have hit on ‘appearing in a movie about emoji’ as a route to new listeners,...
April 14, 2016
Sandbox 154 – Playlists+
Despite the hype that playlists are “the new radio”, there are a lot of moving parts here that need to be attended to and a playlist placing can never be seen as a one-shot route to victory. We speak to the people building...
April 6, 2016
Spotify survey hints at more feedback for playlist creators
Spotify may be planning to give playlist creators on its platform more feedback on how their collections are being listened to and enjoyed. Or, indeed, not enjoyed. Some users of the music-streaming service (including...
March 28, 2016
Major Lazer launch a sticker pack in Line messaging app
Major Lazer have followed in Paul McCartney’s footsteps by launching their own sticker pack in messaging app Line. The digital stickers can be pasted in to conversations within the app like emoji, and are available as...
March 22, 2016
AlunaGeorge to perform a special gig… in Minecraft
We’ve long watched the success of Minecraft and wondered how inventive artists might use it for marketing. How about playing gigs within the block-building game? Tomorrow (23 March) three bands are doing just that.
March 22, 2016
Beyoncé’s Formation video IS on YouTube – but unlisted
Like many in the industry, we’ve been thinking of Beyoncé’s video for her latest track ‘Formation’ as a Tidal exclusive. As it happens, the video IS available on YouTube, but it’s not easy to find. Tubefilter...
March 18, 2016
Twitch tips for musicians: playing the livestream game
There’s far more to online video than YouTube in 2016. Twitch, for example, has emerged as one of the most interesting platforms for digital viewing. It launched in 2011 as a spin-off from Justin.tv, which itself started...
March 15, 2016
Aurora fans release their moths on Spotify for new album
No, ‘releasing your moth’ isn’t new-fangled rock slang. Universal’s Decca Records launched a nifty homepage takeover on Spotify for Aurora’s new album ‘All My Demons Greeting Me As A Friend’ on Friday. Fans...
March 14, 2016
Sam Hunt taps Spotify to give fan a Twitter surprise
We’ve seen Spotify using its data to give some superfans early access to tickets and merchandise for their favourite artists in recent months. Country artist Sam Hunt added his own twist on Friday. “Hey @AnnieFev89...
March 14, 2016