The following terms and conditions, govern your participation in the Music Ally SI:X programme, the Website, the reports as set out below, and also the Privacy Policy of Music Ally.

“Music Ally SI:X” refers to the startup support programme which includes free access to the Music Ally business information service (initially up until September 2024), and the showcase contest and mentoring sessions (for winners only) which form part of the programme.

“The Website” refers to the domain and contents of www.musically.com (also registered as www.musically.co.uk, www.musically.co.uk and www.musically.com) . “The Report” refers to the fortnightly PDF report, daily bulletin and the breaking news email updates. “The Service” refers to both the Website and the Report. The terms and conditions for the latter were last updated on 2nd December 2020.

References in these terms and conditions to “Music Ally” or “the Site” or “the Report” (or “we”, “us” or “our”) refers to the limited company Musically Ltd, registered in England and Wales, at 64 New Cavendish St, London, W1G 8AU. Company no: 4525243

Having read these terms and conditions, should you have any further queries, please contact us at: mail@musically.com or at the above address.

Music Ally SI:X

  • As a participant in the Music Aly SI:X programme you agree to the following:
  • Provided you consent, you agree to have the details submitted in your application form entered into a forthcoming Music Ally Startups Database which will be accessible by Music Ally subscribers.
  • Should you be selected as a ‘finalist’ as part of the showcase element you agree to produce a two minute video for consideration by the judges (from the sponsor companies) who will select a winner in each category.
  • If selected as a ‘winner’ in your category you will then be expected to prepare a presentation for an industry conference which will take place in London on 22-23 January. (Remote or a pre-recorded presentation is also possible). You will also be expected to attend at least the first session of the facilitated mentoring sessions which will take place once a month from February 2024 (until May 2024). Though it is not mandatory to attend every session with every mentoring company.

Music Ally SI:X Mentoring Advice

Opinions, advice and insight given to startups by Music Ally and/or the Sponsors and/or their respective representatives should not be relied on or treated as professional advice or guidance or otherwise be relied on by the startups. No warranty or representation is provided. Neither Music Ally, its Sponsors nor their representatives assume any liability or responsibility regarding any such information.

Music Ally will co-ordinate all the mentoring sessions for the Music Ally SI:X winners with the Sponsor companies. The winning startups should therefore not contact the Sponsor companies directly without the prior written permission of Music Ally [or the Sponsors].

Email Marketing

From time to time Music Ally may run competitions, promotions and surveys related to Music Ally products such as events or education packages. These promotions form part of a Music Ally subscription as they include discounts or offers which are uniquely available to subscribers. All subscribers are able to opt out of these at any time without it affecting their subscription.

In addition members of one of our sponsored subscription offers may from time to time receive messages from the sponsors which subsidise their subscription. These form part of the service which you elect to receive when you sign up for a free subscription under one of these packages.

Music Ally retains the right to share readers’ company names with sponsors and potential sponsors of the sponsored subscriptions only.

GDPR includes prohibition on bundling a service with the requirement to consent to uses of data that are not strictly necessary to enable its provision. In the case of sponsored subscriptions it is a necessary component of the sponsorship that our partners are able to communicate with subscribers to that package. Subscribers may therefore opt out of communications from Music Ally but not from the sponsor partner without unsubscribing from the entire service.

Unless indicated otherwise, the contents of this Web site are the exclusive copyright of Music Ally Ltd. All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited except as set out in t&c other than in accordance. For permission to reproduce any aspect of the content please email Music Ally at mail@musically.com

The Music Ally service is intended as a business to business service.

Access to the Site, other than the general access pages, are restricted to subscribers only. Non-subscribers may browse the free access pages only. Please note that the free access pages are also governed by these Terms and Conditions.

You may retrieve and display content on a computer screen or mobile phone; print individual pages on paper, or on a medium for personal, private use only and store such pages in electronic form on disk (Not on any public server, shared folder or storage device connected to a public network.) for your personal, non-commercial use. You may browse the website content using any compatible web browser, which may make transient cached copies to facilitate subsequent access. You may also store pages in an electronic form on disc for your own personal use only.

Users acknowledge that they may not re-distribute or make available for copying the Music Ally report, e-mails or other content without permission except as defined above. They must not adapt or amend either the content or the documents or files in which the content is delivered.

You may not reproduce, publish, broadcast, transmit, modify, adapt, create derivative works of, store, archive or in any way commercially exploit any of the content without prior permission from Music Ally, except as defined above.

Where usage terms are subject to a separate contract, the terms of that contract shall take precedence.

You may not remove the copyright and/or trade mark notice(s) where applicable from any copies of content made in accordance with these Terms and Conditions.


Music Ally will make its best endeavours to check the reliability of all information printed within the site but cannot take liability for any action undertaken on behalf of the information supplied herein or for any opinion expressed. In addition the content does not constitute any form of advice, recommendation or arrangement by Music Ally and is not intended to be relied upon by users in making (or refraining from making) any specific investment or other decisions. Appropriate independent research and advice should be obtained before making any such decision. Any arrangements made between you and any third party named on this site are at your sole risk and responsibility.

Music Ally reserves the right to take technological steps to prevent or discourage piracy, including but not limited to watermarking, personalising and digital rights management. In the case of having distributed or copied Music Ally without permission, users agree to suspend all rights to make claims against Music Ally for any liability or damage that might arise.

We are not responsible for any technical or other issues that may arise if you download software from an external third party website (eg Acrobat Reader) or upgrade your browser software to enhance your usage of the Websites.

By supplying your email address to the site you are warranting that you are allowed to receive emails at that email address. You agree that Music Ally has permission to stop sending you emails to that address without notifying you, if we receive a request from your employer or college, or other person or organisation who has a legitimate right to make such a request. In such an event we will seek to make alternative arrangements but will not be liable for refund.

Our liability is limited to the amount paid for subscription subject to the above Music Ally’s liability to you whether in contract, tort or otherwise is limited to the amount paid by you in respect of your registration, or period of subscription.

You agree that we have no control over third party content and information which can be accessed using the Website and that we do not examine or edit the use to which you or others put the Website or the nature of the content or information being accessed and that we are excluded from all liability of any kind arising from such content or information. Similarly you agree that we are not responsible for third party sites which may link to Music Ally. You agree that except for death or personal injury arising through our negligence, or fraud or any other liability which may not by applicable law be excluded or limited, we exclude any liability whatsoever for any loss or damage arising from use of the Website.

We reserve the right to remove any information/material we deem to be in breach of any of these Terms and Conditions without notice, and without prejudice to any other accrued rights, and/or to make available such information/material when required to do so by law or when requested to do so by regulatory bodies or law enforcement organisations.

We take all such steps as are reasonably necessary to provide a fast and reliable service, but exclude any liability for the security of the services on the Website or for any disruption of the Website however caused, loss of or corruption of any material in transit, or loss of or corruption of material when downloaded onto any computer systems loss of profits, software, data, staff time or indirect or consequential loss.


You agree to indemnify and hold us and any of our officers, employees and agents harmless from and against all and any expenses, losses, liabilities, damages, costs or incurred or suffered (including reasonable legal costs) as a direct or indirect result of your breach of these Terms and Conditions, or any unlawful use involved in the website or reports.

Changes to these Terms and Conditions

We reserve the right to make changes to any part of the Website. Due to our policy of updating and improving the Website, it may therefore be necessary to change these Terms and Conditions. We indicate at the beginning of these Terms and Conditions the date on which they were last updated. As long as you have checked the relevant box to remain informed of legal changes, you can be kept informed by us of any changes to the site. If you no longer agree with the terms and conditions you will be able to unsubscribe.

Choice of Law and Jurisdiction

These Terms and Conditions shall be governed by and interpreted in accordance with English law and you irrevocably agree that the courts of England shall (subject to the paragraph below) have exclusive jurisdiction to settle any dispute which may arise out of, under, or in connection with, these Terms and Conditions or your use of website or reports.

We shall retain the right to bring proceedings as to the substance of the matter in any court or courts including, if appropriate, in the courts of your country of residence or, where these Terms and Conditions are entered into in the course of your trade or profession, the country of your principal place of business.