Music Ally TV. Episode 10. A Spotify Marketing special!

A Spotify Marketing special

Each week, a panel of Music Ally analysts and expert industry guests will discuss a current topic in detail, in context, and prioritising practical learnings, keeping you and your team on the cutting edge.

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THIS WEEK: A Spotify marketing special! How can artists use Spotify’s tools to maximise their impact on – and off – the platform?

In this workshop-panel we’re going to talk to Spotify’s Charleton Lamb and Jeff Stempeck about getting the most out of Spotify for Artists, the Playlist Submission tool, Canvas, Marquee and more. We’ll also get the perspective of some real-world marketers who’ve used Spotify as a marketing tool to great effect: Moody Jones of EMPIRE and Breyner Baptista of Blackstar London. So let’s dig into how we can all wring the most out of the tools, and how to build them into nuanced, successful artist campaigns.

It’s hosted by Music Ally writer Joe Sparrow and features regular panelists Henriette Heimdal, Market Development Coordinator for Europe and the UK at CD Baby, as well as Patrick Ross, Music Ally’s SVP of Digital Strategy; plus Music Ally Editor Stuart Dredge will be on hand to talk about the most important news stories of the week.