Music Ally TV. Episode 12. Marketing at the centre of an artist’s career

Marketing at the centre of an artist's career

Each week, a panel of Music Ally analysts and expert industry guests will discuss a current topic in detail, in context, and prioritising practical learnings, keeping you and your team on the cutting edge.

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THIS WEEK: A learnings-focussed workshop that asks: how do you put marketing at the very centre of an artist’s career? Coherence, coordination, and – yes – *synergy* are the goals in the age of multi-faceted marketing campaigns- but by its very nature, that’s all complicated to do. So what are the practical steps to build a multi-platform, multi-faceted campaign that feels synchronised? And in a time of no gigs and touring, might modern marketing move into a unifying position, and all the many areas of the music business – move in unity, revolving around a common marketing plan?

Expert guests include Ali Murphy, International Marketing Manager of Secretly Group, Charles Kirby-Welch, CEO & founder of Kartel Music Group, Henriette Heimdal, Market Development UK & EU at CD Baby, and Patrick Ross, Music Ally’s SVP of Digital Strategy, as regular panelist.


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