Music Ally TV. Episode 14. China, in context: understanding a music industry on the cutting edge

China, in context: understanding a music industry on the cutting edge

Each week, a panel of Music Ally analysts and expert industry guests will discuss a current topic in detail, in context, and prioritising practical learnings, keeping you and your team on the cutting edge.

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THIS WEEK: The China music market is of huge interest to people all around the world – and this show is designed to share the understanding of the quite different business and cultural context it operates in. To help us, we’re pleased to welcome Chinese music-services company Kanjian – the partner for Music Ally China – to the show this week.

They’ll explain how in China, artist branding must hit different touch-points, and how building a long-term, diversified approach across multiple businesses is essential for success. If you want to get up to speed in advance of the show, this Kanjian one-pager is very useful.

Kanjian’s VP of International Business, Tinko Georgiev, International Marketing Manager Jane Polubotko and International Business Specialist Yutong Situ will join us live from Shanghai.

They’ll join Henriette Heimdal, Market Development UK & EU at CD Baby, and Patrick Ross, Music Ally’s SVP of Digital Strategy. It’s hosted by Music Ally writer Joe Sparrow.


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