Music Ally TV. Episode 2. The Power of Smaller Playlists

The Power of Smaller Playlists

Each week, a panel of Music Ally analysts and expert industry guests will discuss a current topic in detail, in context, and prioritising practical learnings, keeping you and your team on the cutting edge.

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Second Episode: The Power of Smaller Playlists.

Our special guest is Streaming Manager Chrissie Niestroj of WMG and Henriette Heimdal, CD Baby’s Market Development Coordinator for Europe and the UK. They join us to discuss “The power of smaller playlists” – this was the headline topic of Music Ally’s recent Sandbox (issue 250: https://musically.com/sandbox/).

Getting on big-name DSP playlists with millions of followers is the ambition for many artist teams. But a huge number of focussed, niche, and powerful playlists – often by third parties or brands – are often overlooked, and they can really kick-off careers. We’ll discuss how big is not always best.

 

Watch the show in full here.