Music Ally TV. Episode 5. Innovative merchandising in the COVID-19 era

Innovative merchandising in the COVID-19 era

Each week, a panel of Music Ally analysts and expert industry guests will discuss a current topic in detail, in context, and prioritising practical learnings, keeping you and your team on the cutting edge.

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In this episode, Tersha Willis, Co-founder/CEO of Terrible Merch, the innovative artist-focused merchandise company, joins us to discuss how merch can be used to create close connections with fans as well as a reliable and valuable income stream. Finding new forms of income and building close bonds with fans have always been important tasks for artists, but are all particularly vital during the current crisis and beyond. So how can you or your artist make better merch that fans are desperate to buy? And how can that form a bigger part of an artist’s income in the new industry?

Watch the show in full here