Music Ally TV. Episode 6. Live-streaming performances and connecting directly with fans

Live-streaming performances and connecting directly with fans

Each week, a panel of Music Ally analysts and expert industry guests will discuss a current topic in detail, in context, and prioritising practical learnings, keeping you and your team on the cutting edge.

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THIS WEEK: Superstar DJ Martin Jensen joins us to discuss live-streaming performances and connecting directly with fans. With over 1 billion streams on Spotify alone, remixes for Katy Perry and Ed Sheeran, and a #45 spot in the DJ Mag Top 100 DJ’s Poll, Martin normally DJs on huge stages at Lollapalooza and Tomorrowland. But when COVID-19 hit, he switched to streaming his shows on Twitch: one 5-hour DJ set from the centre of Denmark’s national stadium in Copenhagen pulled in almost 1 million viewers. We’ll talk to Martin about what fans really want from a live-stream, how to communicate with them before and during it, and what the future of online live performance is. Don’t miss it!

It’s hosted by Music Ally writer Joe Sparrow and features Patrick Ross, Music Ally’s SVP of Digital Strategy, and Henriette Heimdal of CD Baby as regular panelists; plus Music Ally Editor Stuart Dredge will, as ever, be on hand to talk about the most important news stories of the week.


Watch the show in full here