Music Ally TV. Episode 9. Beyond necessity, the real future of Livestreaming

The real future of Livestreaming

Each week, a panel of Music Ally analysts and expert industry guests will discuss a current topic in detail, in context, and prioritising practical learnings, keeping you and your team on the cutting edge.

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THIS WEEK: Look past necessity and novelty – what is the real future of livestreaming gigs? We’re talking to Russ Tannen, CRO of DICE about livestreaming artists from a platform perspective, and Roxanne de Bastion, Artist and Board Director of The Featured Artists Coalition, who recently “virtually toured” the UK to support her recent single ERASE, produced by Bernard Butler.

We’ll ask them what users want, what do artists want, and what are the payment opportunities? It’s de rigueur to stream gig and events now – but will they have longevity, how will it fit into a longer-term marketing/income mix and what are the short term opportunities? What are the changes that will need to happen for artists and fans to ride out the novelty and make livestreaming into money for artists, and truly unique, intimate performances for fans?