New Music Ally Learning & Development Programme

For those looking for a general overview of the music industry course, please check our brand new Music Business 101 course here


Music Ally wants to help the global industry develop the skills and expertise to Market Music Better. We understand that today’s music business is open-ended, multifaceted and often truly global. As such it’s essential that everyone at every level is not only able to stay ahead of the rapid changes in their field of view, but that they can continually improve engagement and revenue from a constantly evolving audience.

After running our highly rated series of ‘Connections’ and ‘Advanced’ webinars for several years, we have now launched a brand new series of online courses offering a new range of content mapped across different levels and skills in the industry. We have been hard at work developing this new offering to provide the most bespoke way for the industry to upskill across all timezones and budgets, with higher production values and our most extensive range of modules yet, not to mention the option to become ‘Music Ally certified’ with our new certification levels too.

This new programme is driven not only by our deep knowledge and experience as a music business guide and leading training provider for the industry, but also through our own practice: Music Ally works with artists, labels, management and more to help build strategy and implement campaigns. Please read more about our credentials at the end of this text.

The Programme

Our new video course content is on-demand, meaning you can buy into the programme and at any time. The curriculum is made up of 25 individual classes (we call modules) from which you can pick à la carte to form your own bespoke course structure in sets of 5 modules – you can pick absolutely any 5/10/15/20 or do all 25 of our modules from the options below. We have also categorised classes into tracks – if it’s focused on ‘Campaigns’ or ‘Trends’ etc for example – to help you know at a glance what sort of module it is. This allows you to tailor the learning to your needs, or go with the popular option and do the whole programme to become a marketing genius…

The modules are in video format, on average 45 minutes long so you can slot learning nicely into your schedule or watch the class at your own leisure as many times as you like. You will also be provided with an email to which you can submit questions and access is for 3 months. This new programme is designed with flexibility at the core to make sure our clients globally can do the training when it suits them.


Here are the modules, the full curriculum PDF including descriptions can be accessed here 


We recognise that in an ever-competitive industry, qualifications count. With this in mind, we have created the option to become ‘Music Ally Certified’ for our new courses. You do not need to become certified to learn via our courses, but certification indicates that Music Ally confirms the viewer attended the module content for at least 4 / 5 (80%) of the modules to a degree that reflects a base understanding of the module’s content, including discussed tools, strategies and priority learnings as will be verified with a short test based on the modules content (to be completed when the client asks for it).

The certification levels are as follows:

Level 1 Certified : completed 5 modules

Level 2 Certified : completed 10 modules

Level 3 Certified : completed 15 modules

Level 4 Certified : completed 20 modules

Level 5 Certified : completed all 25 modules

Benefits of being a Music Ally Certified individual include:

  • Becoming part of a community of marketers that is registered on the Music Ally certified marketers page
  • Access to the Music Ally Certified digital badge 
  • A certificate of course!

Our brand is recognised as the leading training provider in digital marketing for the music industry, so these courses will be well-respected.

Certification is valid for 18 months from completion of the course. And we recommend refreshing your knowledge over time as digital and social platforms move so fast.

To see our certified marketeers click here.

Course booking and registration

For booking of courses of 10+ modules, discounted group booking, educational licences and for more information & to discuss your training needs, please contact Anthony Churchman at

To buy the smaller 5 module course package for an individual, this can be done via the widget on this page.


Please note these fees are for an individual attendee. Please note there is no VAT added for EU clients with a VAT equivalent number, nor for non-EU clients.

5 modules     £225 + VAT   with certification   £275 + VAT

10 modules   £400 + VAT   with certification  £450 + VAT

15 modules   £550 + VAT   with certification  £600 + VAT

20 modules   £700 + VAT   with certification  £750 + VAT

25 modules   £825 + VAT   with certification  £875 + VAT

Premium Programme Subscription: £1995 + VAT   

This premium package includes year-round access to all 25 videos, including any new module updates and new topic modules that we create and add to the offering, with level 5 certification valid for 3 years from commencement date of course (subject to attendance of 80% of 25 modules at any point). Includes annual Music Ally business information service subscription if not already subscribed.

Please note, if you book via the widget, please follow up with with your module selection for the selection of 5 modules you want to do.

We look forward to welcoming you onto the Market Music Better L & D programme!


Music Ally is a registered UK Learning Provider (UKPRN 10029483.) We have been delivering training to the music industry for over 10 years, some examples of our work include:

  • Universal Music Group worldwide bespoke training program
  • Best practice in marketing for UMG & Havas
  • Onboarding videos for UMG globally
  • Tailored digital workshops for Sony Music globally
  • In-house workshop sessions for Warner Music Group marketers in Asia and Scandinavia
  • Indie label training programme with London Development Agency
  • Tailored workshops for WMG comms team
  • BPI members training
  • MMF music managers training
  • Digital Marketing courses for BIMM (Careers hub)
  • Bespoke training workshops for Beggars Group
  • Digital Marketing lectures for Falmouth University, LCM and more
  • Global webinars with clients ranging from Spotify through to O2
  • Events seminars at Midem, By:Larm, WOMEX and many more




November 5, 2018 3:00 pm


June 30, 2020 1:22 pm

Event Category:

Event, Training