Market Music Better!
New dates for online training courses 2018
Music Ally wants to help the global industry to develop the skills and expertise to Market Music Better. Our Digital in Practice training programme is the leading course on digital in the music industry. Tickets available on this page are for non EU companies only. For EU sales please go here
We understand that today’s connected campaigns are open ended, multifaceted and often truly global. Our online courses help busy marketing execs, managers, artists and anyone who wants to understand how to find and connect with fans how to stay ahead of the rapid changes in their field of view.
After our most attended sessions yet in Q1 2018, we are back with the latest insight and best practice from our two different but complementary 5 module courses. Each course can be taken individually or as a set, and both are running weekly starting w/c 25th June (more details below). No worries if your diary is looking busy, we send the recordings and notes for any sessions missed live.
“Digital In Practice: Advanced” and “Digital In Practice: Connections”
Both of these courses are run live with an experienced digital music marketer meaning the material is right up to date, and you can ask questions at the end of each session. And now for the first time you can choose whether to take our course as certified or uncertified.
Certified practitioners will receive a certificate from Music Ally after completing a survey to demonstrate a certain level of knowledge. Every certified attendee will be listed on our website with a link to their competance level (Connections and / or Advanced) and course with a badge which can be shared on social media and which will link back to the modules covered.
Uncertified practioners will go through exactly the same course content but no certification to validate completion to a competence standard will be given
Each course can be taken individually or as a set, and both are running weekly starting w/c 25th June (more details below). No worries if your diary is looking busy, we send the recordings and notes for any sessions missed live.
“Digital In Practice: Advanced”
Focusing on the next stages of the music industry’s digital development, this course explores future media and entertainment trends, dives into video beyond YouTube, uncovers how to drive results within streaming services, walks through the most advanced advertising techniques for social media and Google, and looks behind the curtain of the best and most interesting of recent campaigns. From retargeting and conversion marketing through to AI, smart speakers, the Universal Store Front, and the next wave of music services we’ll give you the tools to ensure you can cut through the noise.
- Module 1: Future Trends
- Module 2: Video Beyond YouTube
- Module 3: Advanced Advertising
- Module 4: Streaming Marketing
- Module 5: Campaign Surgery
“Digital in Practice: Connections”
This course focuses on the best ways to connect with fans across the most popular social media, messaging apps and digital platforms. Full of insights and best practice tips, this will give you the understanding and confidence to plan and implement your campaigns more effectively. From interpreting data through to content posting strategies, this course gives you the most up-to-date and cutting edge knowledge available.
- Module 1: Facebook, Twitter, Instagram
- Module 2: YouTube
- Module 3: Messaging Apps
- Module 4: Data and Insights
- Module 5: Direct to Consumer
- Each module is 1.5 hours long (including 15 mins of Q&A) and takes place at 3pm UK time on the following dates (Connections/Advanced)
Connections: (all Tuesdays) 26th June, 3rd July, 10th July, 17th July, 24th July
Advanced: (all Thursdays) 28th June, 5th July, 12th July, 19th July, 26th July
- If you cannot make a module live, no problem at all… you will be provided with a recording of the session: all attendees will be sent the recording and notes the following day.
- LIVE interactive presentation by our lead trainer, and questions can also be submitted to be answered at the end of the session
Please contact firstname.lastname@example.org for pricing, more info and to book your place. Group discounts are also available. We look forward to hearing from you!
Music Ally is a UK Learning Provider. UKPRN (UK Provider Reference Number): 10029483