The Music Business 101

Music Ally is delighted to announce the return of its new one day course that will provide you with an essential understanding of the music business as it is today. We will be delivering the second run of this in London on 16th October, but this course is also available to organisations internationally for in-house delivery. Look no further if you are seeking an introduction to the industry, from the company that has been covering the new music business since 2002.

At the forefront of Learning & Development in the music industry, Music Ally has trained thousands of music professionals over the years in digital marketing and beyond (see our latest online offering here). With the plethora of expensive and protracted course options out there for studying the music business, we wanted to offer a cost and time-efficient introduction to the industry with our uniquely placed up-to-date understanding of the landscape. This course is based on an officially accredited course we have developed, targeted at higher education, so you can have confidence that the content is on point.

Attendees, Summer 2019:

“This was a very useful and informative day which provided a great overview of some of the essential information about how the music business operates.”  Amazon Music 

“The Music Ally ‘music business 101’ course was exactly what I was looking for. A really insightful day … it was well structured to give me an introduction into the key, often complex, elements that make up the music business. It was also a fantastic opportunity to meet and chat with a variety of music industry professionals.” Tory M

Who is this for?

  • Artists, Managers, Labels and Publishers and more: anyone in the industry looking for a better understanding of the way the business works
  • New starters in music companies needing a solid induction to the industry
  • Anyone coming into the music business from outside the industry inc agencies
  • Students looking for a respectable, current and concise music business course

The broad topics that will be covered are as follows:

  • Introduction to and overview of the current state of the music industry
  • Copyright, Royalties and PROs
  • Labels, publishers and distributors
  • Artist teams: Managers, PRs, Lawyers and Booking Agents
  • Digital Marketing Essentials

Refreshments will also be included on the day in the ticket price, followed by the option to stay for drinks and networking on our beautiful canalside location.

The cost for the whole day is £169 + VAT per person.

Please contact for bookings and groups, to discuss in-house delivery of this course or with any questions. Be sure to secure your place asap, as capacity is strictly limited and our in-person workshops always sell out fast.



October 16, 2019 9:30 am


October 16, 2019 4:30 pm

Event Category:

Event, Training