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TV

There will be 69 million mobile TV subscribers by 2010, generating US $5.5bn by 2009
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59% are interested in “mobile TV”; 62% want to listen to music from

59% are interested in “mobile TV”; 62% want to listen to music from the internet via their phones
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40% of respondents will not pay a premium to receive video and audio

40% of respondents will not pay a premium to receive video and audio content on their phones
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Marketing

Mobile marketing to grow from USD $255 in 2005 to $1bn in 2009
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US consumers will reject digital tracks if they cost more than USD

US consumers will reject digital tracks if they cost more than USD $1.25
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Sales

Global online music sales to increase from USD $1.5bn in 2005 to $10.7bn in 2010 (inc CDs bought over the internet)
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TV

TV phone revenues may exceed USD $30 billion per year by 2010
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TV

2 million Koreans will use mobile TV this year, with 15 million by 2010. 40,000 Koreans have signed up for a free mobile TV standard based on the DMB standard
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Mobile

Mobile music market is worth USD $200 to $400m in 2006, mainly from ringtones and RBT
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Business

Mobile Virtual Network Operator (MVNO) market to be worth USD $10.7bn by 2010
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Content

Mobile content market to reach USD $43 bn by 2010
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Handsets

Music enabled handsets to increase from 94m in 2006 to 796m in 2010, 75% of all players sold