sandbox

The Sandbox Guide to… breaking into new territories

It goes without saying that in 2021 a hit can come from any corner of the globe and blow up in any market. So how do you find those specific markets where your song or artist will catch fire – and then fan that flame into...

The Sandbox Guide to… Live Audio

Our latest Sandbox Guide walks you through live audio – and how to use platforms like Clubhouse, Spotify’s Greenroom, and Twitter’s Spaces to create loyal fan communities, redefine the concept of “performance”,...

The Sandbox Guide to… Discord: expert advice, practical skills, and case studies to make Discord work for you

The new and improved Sandbox Guide is here! This longer, extra-focussed “Guide” format is designed to be your essential companion in the ever-shifting challenge of successfully connecting with your audience. It has more...

Sandbox Issue 274: OMG, NFTs, WTF? Music Ally’s guide to making and selling an NFT

Lead: After two excitable months, the wild, get-in-on-the-ground-floor hype around NFTs is starting to abate somewhat, and while interest – and cynicism – remains high, now is a good time to find out what we...

Sandbox Issue 273 :: Marketing electronic music in 2021

Lead: Historically,  DSPs – tech platforms with slightly younger, early-adopter user bases – were a place where electronic artists readily found success. So what are the best approaches to DSP marketing of electronic...

Sandbox Issue 272: DSP’s Emerging Talent Programmes – how do you get on one, what happens if you do, and is there a catch?

Lead: Each DSP has a programme dedicated to supporting new artists: weaponising the platform by endorsing them to a large audience, and hopefully accelerating their careers. Places on these programmes are, of course, keenly...

Sandbox Issue 271: Finding a marketing balance and seeking success on Twitch

Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature...

Sandbox Issue 270: Always-on my mind: how do artists avoid social media burn-out?

Lead: Always-on my mind: Artists have long accepted – sometimes reluctantly – that their role includes intimate direct-to-fan digital connectivity, usually via Social Media. Grinding out content on multiple platforms,...

Sandbox Issue 269: Indie-Visible: balancing Indie rock marketing on streaming and IRL

Lead: Indie-Visible – Marketing indie rock bands on streaming platforms can be tricky for a number of reasons: their traditionally album-based release cycle goes counter to the current approach of endless singles; their...

Sandbox Issue 268: YouTube Premiere Playbook

Lead: YouTube Premiere Playbook – Youtube offers dizzying depth of content (500 hours of video uploaded each minute) and breadth of fan access (over half of music fans regularly watch music videos on the platform). It...

Sandbox Issue 267 :: The Optimism Issue. 2021

Lead: 2021 – The Optimism Issue:  Let’s not dwell any longer than necessary on the seemingly never-ending year of challenges that was 2020. In this issue we look forward with optimism and find many reasons to be cheerful...

Sandbox Issue 266: 2020’s BEST MUSIC MARKETING CAMPAIGNS

It’s here: Sandbox’s shortlist of the best, most original, and most impactful music marketing campaigns of 2020 – a celebration of this year’s most remarkably innovative and creative work. There were a record-breaking...