The Sandbox Guide to… TikTok without the burnout
August 11, 2022
TikTok is a hit machine: designed for international virality, with music at its core. It’s no surprise that it’s become the music industry’s social media focus – and thus potentially a path to artist burnout. So...
Tools :: Planet
August 10, 2022
Many across the industry agree on the need for artists to know more about their fanbase and be able to communicate with them in a more personalised manner. Companies like Openstage and Tradable Bits have been very active...
Behind The Campaign :: Blanco & Mahmood
August 10, 2022
Lorenzo Gessner (data science & innovation manager at UMG Italy), Eleonora Bianchi (head of digital services & consumption at UMG Italy) and Ludovica Colombo (digital media specialist at UMG Italy) explain how songs are shortlisted...
Tools :: Single Music
July 27, 2022
A key takeaway from our Sandbox Summit Web3 Special at the end of June includes that NFTs sit alongside physical merch and music in appeal rather than superseding them. And that another good way to think about the opportunities...
Behind The Campaign :: The Smile
July 27, 2022
Ric Salmon (CEO and co-founder of Driift as well as director at ATC Management), Claire Mas (COO of Driift) and Brian Message (co-founder of Driift as well as partner at ATC Management) talk in detail about The Smile's live-streamed...
A look at recent campaigns from Rosalía, Black Midi, Music Declares Emergency, and Odesza.
Tools :: TikTok tools round-up
July 13, 2022
As the recent debate around the pressure on artists to go viral on TikTok shows, the short-form video platform remains one of the most important tools in artist marketing. However, as always, strategy is key and music marketers...
Behind The Campaign :: Anitta
July 13, 2022
Marcela Moreira (VP of Marketing Services, Latin America at Warner Music Group) explains how Anitta was prioritised as a global star.
The Sandbox Guide to… Breaking into Latin America
July 13, 2022
Latin America is rich in talent, and has a music economy that continues to boom – an ideal region to try to break into. So how do you do that? We’ve put together a guide that explores the opportunity, and we speak...
Tools :: web3 Sandbox Summit Tools special
June 29, 2022
Music Ally’s Sandbox Summit Web3 Special took place on 28th June in London – it was a great event that delivered new learnings and clarified some key questions in the web3 space. (You can read our news reporting and analysis...
Behind The Campaign :: Pinegrove
June 29, 2022
Tom Davies (Cast Iron Management), and Pablo Douzoglou and Ashley Young (Beggars Group) explain how the album was teased, why warming up the fanbase was critical, where they gave a UGC spin with the release of album tabs...
A look at recent campaigns for four artists: Metallica, Gilberto Gil, Sex Pistols, and lovelytheband.
