sandbox

The Sandbox Guide to… online launch events

Using online events to publicise a new release – or other major announcement – is what counts in 2022. But it’s also easy for one to fizzle out on the launchpad. So whether you want to sneak out snippets on TikTok,...

Tools :: Cirkay

Cirkay co-founder Simon Scott has a lot of thoughts about web3 technology and how it connects with fans. “No one is going to become a fan unless they buy something” is one. “The most important thing that web3 has got...

Behind The Campaign: Rêve

Canadian singer Rêve broke through in her home country with her third single, 'CTRL + ALT + DEL’ in September 2021, and it has since been certified gold there. The team at Universal Music Canada talk through the campaign...

Tools :: Subtext

While being active on the big social media platforms is part of virtually any artist’s job, it’s often other places we think of when it comes to truly nurturing fanbases. If artists want to ensure their messages reach...

The Sandbox Guide to… Reddit Music Marketing

To get Reddit right, you must know the platform’s quirks – which involves being truly authentic, building trust, and loosening your grip on messaging.

Behind The Campaign :: BRIT Awards 2022

Luke Ferrar, innovation director at Polydor, and Giuseppe De Cristofano, director of digital at the BPI, explain how they pulled together all the digital activations for this year’s awards.

Tools :: Feature•fm

When picking one of the many smart link providers for your artists, looking beyond their core functionalities is key. Functions that help drive important marketing goals – like saving music, or DSP follows –  are of...

Behind The Campaign :: Doja Cat

US singer and rapper Doja Cat released her third album, Planet Her, in June 2021 and it was her moment of real crossover, going top 3 in multiple major markets.

The Sandbox Guide to… creating NFTs (and deciding if you should do it in the first place)

NFTs are undeniably exciting – but are equally confusing, with bloated million-dollar valuations, complicated terminology (a ‘gas fee’ is no longer confined to your rising heating bill) and the feeling that making the...