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LATEST SANDBOX GUIDE
The Sandbox Guide to… Artist activations in Roblox
Roblox, along with Fortnite, is one of the most-used platforms when artists decide to create a virtual concert or experience. So what are the strategies for making artist activations in Roblox work well, and what have the people who have done it learned? And – perhaps most importantly – what are fans’ expectations? In this…
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Campaigns :: Run, R-App-it, Run – Bad Bunny uses WhatsApp to tease new music
As the eighth-biggest act globally on Spotify, with 73 million monthly listeners there (as well as 46 million followers on Instagram and 46.5 million subscribers on YouTube), Puerto Rican star…
Behind The Campaign :: Metallica
Metallica released 72 Seasons – their 11th studio album and first new studio album since 2016 – in April 2023. This was a major release and part of setting up a…
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the artist Laufey, which AWAL created to celebrate the release of her new album “Bewitched”. Upon…
Campaigns :: Found sounds – Olivia Rodrigo hides different tracks on vinyl albums
In the 1990s, hidden tracks on CDs were de rigueur. The discs had more storage space than the average album run time so artists would use them to bury experimental…
Campaigns :: Going Blink again – pop-punk band return with toilet-centric teaser campaign
They are already on tour in Europe and lead singer Tom DeLonge tweeted (or “posted”, as it is now officially known on X/Twitter) on 26 August that new Blink-182 “music…
Behind The Single: Lola Amour – “Raining In Manila”
Overview Track: Lola Amour “Raining In Manila” Released: 14 June 2023Label: Warner Music Philippines Indie band Lola Amour achieved their biggest success in 2022, before they went on a short…
Campaigns :: “Oh, Angry, don’t you weep…” — Rolling Stones teaser campaign moves up the gears
A few weeks ago, an advert “mysteriously” appeared in local London newspaper the Hackney Gazette advertising a new company called Hackney Diamonds that had a curiously familiar tongue logo and…
Campaigns :: Dancing screen: ABBA movie gets cinema re-release
The catalogue marketing for ABBA, beginning in earnest with 1992’s ABBA Gold compilation album (which has been on the UK charts for over 1,100 weeks), has raised the bar so…
Behind The Campaign :: Gold Bars
Gold Bars was a joint marketing effort between Mars and Sony Music Germany, designed to focus on both established and emerging hip-hop acts.
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Tools: VoxFeed
There are various different tools that artist teams can rely on to help run creator marketing campaigns, and often they will use them in combination with each other for different…
Campaigns :: 33’s the magic number – Lauren Mayberry teases single with intriguingly timed snippet
Scottish pop group Chvrches are technically still a going concern, but lead singer Lauren Mayberry is setting up her first solo album and tour later in the year. To do…
Campaigns :: TesseracT-ing up – metal band create VR game for new album
British progressive metal band TesseracT are very much leaning on the “prog” side of what they do by creating an entire VR game tied to the launch of their new…
The Sandbox Guide to… Online Community Management
Community platforms like Discord can be incredibly powerful, delivering satisfying, interactive and exclusive fan experiences. But how do you do it authentically?
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Tools :: Lob
At Music Ally, we love to see campaigns that incorporate physical mail to fans – whether it’s for the purpose of teasing new music or simply rewarding superfans with something…
Campaigns :: Master of pod-ets – Metallica launch new weekly podcast series
The campaign for 72 Seasons, the eleventh studio album by Metallica, carries on apace with the launch of a new podcast series. The first episode of the self-explanatory The Metallica…
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