Campaigns :: 21 September 2022 – Jagwar Twin, Lil Nas X, Andrew McMahon, Gaz Coombes

The latest interesting campaigns from Jagwar Twin, Lil Nas X & Jack Harlow, Andrew McMahon, Gaz Coombes

Behind The Campaign :: Everything Everything

Tom Prideaux and Nathan Liddle-Hulme at AWAL explain how the AI philosophy and aesthetic shaped the campaign.

Tools ::

We’ve talked a lot about how smart link services are evolving to differentiate themselves from the competition and to provide more and more useful tools for artists and their teams. It’s been a while since we last covered...

Behind The Campaign :: Knucks

Believe's Jak Ryan, Megan Freimann and Dave Grinnell talk about the campaign, from Kick Game signings and a pop-up shop to Roblox and Genius ads, and a kick-off performance with YouTube music brand Colors.

Campaigns :: 24 August 2022 – Muse, Superorganism, Kendrick Lamar, Xbox

Campaigns :: 24 August 2022 - the latest campaigns by Muse, Superorganism, Kendrick Lamar, Xbox

Tools :: Anzu

It’s not news that music teams are seeking to insert their artists into gaming environments. From music licensing or partnering with gamers, to creating bespoke in-game artist-fan experiences, there are many different ways...

The Sandbox Guide to… TikTok without the burnout

TikTok is a hit machine: designed for international virality, with music at its core. It’s no surprise that it’s become the music industry’s social media focus – and thus potentially a path to artist burnout. So...

Tools :: Planet

Many across the industry agree on the need for artists to know more about their fanbase and be able to communicate with them in a more personalised manner. Companies like Openstage and Tradable Bits have been very active...

Behind The Campaign :: Blanco & Mahmood

Lorenzo Gessner (data science & innovation manager at UMG Italy), Eleonora Bianchi (head of digital services & consumption at UMG Italy) and Ludovica Colombo (digital media specialist at UMG Italy) explain how songs are shortlisted...

Tools :: Single Music

A key takeaway from our Sandbox Summit Web3 Special at the end of June includes that NFTs sit alongside physical merch and music in appeal rather than superseding them. And that another good way to think about the opportunities...

Behind The Campaign :: The Smile

Ric Salmon (CEO and co-founder of Driift as well as director at ATC Management), Claire Mas (COO of Driift) and Brian Message (co-founder of Driift as well as partner at ATC Management) talk in detail about The Smile's live-streamed...

Campaigns :: 27 July 2022 – Rosalía, Black Midi, Music Declares Emergency, Odesza

A look at recent campaigns from Rosalía, Black Midi, Music Declares Emergency, and Odesza.