Sandbox is packed with the latest marketing strategies, case studies, and insider tips from the people who are making their campaigns work more effectively. It’s what you need to keep you and your team on the cutting edge!

Filter by:

  • Sandbox Guides – long-form research and expert interviews
  • Behind the Campaign – deep dives into one single successful campaign
  • Campaigns – highlighting six innovative piece of work each month
  • Tools – analysing platforms that will help you reach new audiences

The Sandbox Guide to… Spotify’s new marketing tools

Spotify’s recent “Stream On” event generated headlines for the unveiling of its mobile app’s new homepage, but it included a number of other product announcements that, for music marketers, are just as significant...

Behind The Campaign :: Jagwar Twin

Josh Hubberman, CTHDRL co-founder and Jagwar Twin's manager, explains how the campaign for the album 33 took shape.

Tools :: Laylo

Imagine you have a new artist release coming up. Or perhaps you’d like to announce a new show or a new merchandise addition to an artist’s shop. How are you going to promote it? The simple approach is to create a post...

Tools :: Offstage

Offstage is an invite-only data and analytics tool. It brings together data from different platforms (ticketing, streaming, social media etc) and provides teams with an insights tool powered by AI.

Behind The Campaign :: Ayra Starr

Afrobeats singer Ayra Starr released her debut album, 19 & Dangerous, in 2021 and started to build a presence outside of her home country of Nigeria, working with Mavin Records and Platoon to achieve this. Krish Kudhail (senior...

The Sandbox Guide to… Creative AI

Music Ally kicked off the year by asking 30 of the music industry’s leading lights what – in the wide world of digital music marketing – they were looking forward to in 2023.

Behind The Single: Sleaford Mods – ‘UK GRIM’

When Sleaford Mods launched their new single “UK GRIM”, it saw people chatting about it and sharing to an extent that was unprecedented for the band.

Behind The Campaign :: Interpol

US indie rock band Interpol released The Other Side Of Make-Believe, their seventh studio album, on 15th July 2022. It was their first new album in four years and the campaign was focused on re-introducing the band and also...

Behind The Campaign :: Anumita Nadesan

Harshit Agarwal and Raghav Meattle of Big Bang Music explain how they worked with Anumita to capitalise on her social media growth.

Campaigns :: 8 February 2023 – Rihanna & Apple Music, Warner & Roblox, Spinnin’ Records, Dr Dre

Interesting and inventive new campaigns from Rihanna & Apple Music, Warner & Roblox, Spinnin' Records, and Dr Dre.

Tools ::

Smartlinks now play a vital role in music marketing campaigns. And the marketplace of link providers has grown accordingly – and so has competition among them. Platforms are constantly evolving and adding new features and...