sandbox

Sandbox is packed with the latest marketing strategies, case studies, and insider tips from the people who are making their campaigns work more effectively. It’s what you need to keep you and your team on the cutting edge!

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  • Sandbox Guides – long-form research and expert interviews
  • Behind the Campaign – deep dives into one single successful campaign
  • Campaigns – highlighting six innovative piece of work each month
  • Tools – analysing platforms that will help you reach new audiences

Campaigns :: 16 November 2022 – Taylor Swift, Amazon Christmas exclusives, Shygirl, UK Charts

A look at four innovative campaigns from Taylor Swift, Amazon, Shygirl and the UK Charts.

Tools :: Trendpop

Trendpop is a SaaS platform and a data-driven tool designed to help users strategise their TikTok presence and navigate the app’s ecosystem.

Behind The Campaign :: Joakim Berg

Swedish singer and songwriter Joakim Berg first came to prominence as lead singer of pop/rock band Kent. They split in 2016 and thereafter Berg worked behind the scenes. His solo debut, Jag Fortsätter Glömma was released...

The Sandbox guide to… Catalogue Sync

Catalogue music is having a moment: a full third of Spotify’s weekly Top Songs are now catalogue tracks, and catalogue syncs – Kate Bush, we’re looking at you – have been big news this year. Catalogue music brings...

Behind The Single

We talk to George Simpson, Head of Dance Marketing at Warner Records UK, and Jess Spink, Audience Manager, Warner Records UK, to learn how the team managed to achieve breakout success.

Behind The Campaign :: Nova Twins

Melissa Fernie (head of audience engagement at FUGA), Peter Capstick (label manager of Marshall Records) and Rupert King (Blue Raincoat Artists, the artist management arm of Blue Raincoat Music) explain why the band signed...

Campaigns :: 19 October 2022 – Ed Sheeran, The Kinks, Erland Cooper, The Spice Girls

Campaigns :: 19 October 2022 - Ed Sheeran, The Kinks, Erland Cooper, Spice Girls.

Behind The Campaign :: Patrick Watson

The team at Secret City – Magali Ould, Sarah Labissonière and Nick Younès – explain how a catalogue track going viral on TikTok was used to bridge into a steady flow of new music...

The Sandbox Guide to… Patreon

Patreon has become a key platform for musicians of all stripes – perhaps to be expected of a company co-founded by a musician: Jack Conte, of band Pomplamoose, and who remains the company’s CEO today. Patreon has emerged...

Campaigns :: 21 September 2022 – Jagwar Twin, Lil Nas X, Andrew McMahon, Gaz Coombes

The latest interesting campaigns from Jagwar Twin, Lil Nas X & Jack Harlow, Andrew McMahon, Gaz Coombes