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LATEST SANDBOX GUIDE

The Sandbox Guide to… Artist activations in Roblox

Roblox, along with Fortnite, is one of the most-used platforms when artists decide to create a virtual concert or experience. So what are the strategies for making artist activations in Roblox work well, and what have the people who have done it learned? And – perhaps most importantly – what are fans’ expectations? In this…

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More FROM SANDBOX

Behind The Campaign :: Metallica

Metallica released 72 Seasons – their 11th studio album and first new studio album since 2016 – in April 2023. This was a major release and part of setting up a…

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the artist Laufey, which AWAL created to celebrate the release of her new album “Bewitched”. Upon…

Behind The Campaign :: Gold Bars

Gold Bars was a joint marketing effort between Mars and Sony Music Germany, designed to focus on both established and emerging hip-hop acts.

To access this post, you must…

Tools: VoxFeed

There are various different tools that artist teams can rely on to help run creator marketing campaigns, and often they will use them in combination with each other for different…

Tools :: Lob

At Music Ally, we love to see campaigns that incorporate physical mail to fans – whether it’s for the purpose of teasing new music or simply rewarding superfans with something…

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