👋 THE KNOWLEDGE: Get a weekly mix of the best news, analysis, and insider tips from across Music Ally's services. (Plus all the weird links and unusual music we find online each week.) It's FREE, fun*, and every Friday.
Music industry consultancy covering digital music marketing and strategy
Sandbox
Sandbox is packed with the latest marketing strategies, case studies, and insider tips from the people who are making their campaigns work more effectively. It’s what you need to keep you and your team on the cutting edge!
Filter by:
Sandbox Guides – long-form research and expert interviews
Roblox, along with Fortnite, is one of the most-used platforms when artists decide to create a virtual concert or experience. So what are the strategies for making artist activations in Roblox work well, and what have the people who have done it learned? And – perhaps most importantly – what are fans’ expectations? In this…
As the eighth-biggest act globally on Spotify, with 73 million monthly listeners there (as well as 46 million followers on Instagram and 46.5 million subscribers on YouTube), Puerto Rican star…
Metallica released 72 Seasons – their 11th studio album and first new studio album since 2016 – in April 2023. This was a major release and part of setting up a…
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the artist Laufey, which AWAL created to celebrate the release of her new album “Bewitched”. Upon…
In the 1990s, hidden tracks on CDs were de rigueur. The discs had more storage space than the average album run time so artists would use them to bury experimental…
They are already on tour in Europe and lead singer Tom DeLonge tweeted (or “posted”, as it is now officially known on X/Twitter) on 26 August that new Blink-182 “music…
Overview Track: Lola Amour “Raining In Manila” Released: 14 June 2023Label: Warner Music Philippines Indie band Lola Amour achieved their biggest success in 2022, before they went on a short…
A few weeks ago, an advert “mysteriously” appeared in local London newspaper the Hackney Gazette advertising a new company called Hackney Diamonds that had a curiously familiar tongue logo and…
The catalogue marketing for ABBA, beginning in earnest with 1992’s ABBA Gold compilation album (which has been on the UK charts for over 1,100 weeks), has raised the bar so…
There are various different tools that artist teams can rely on to help run creator marketing campaigns, and often they will use them in combination with each other for different…
Scottish pop group Chvrches are technically still a going concern, but lead singer Lauren Mayberry is setting up her first solo album and tour later in the year. To do…
British progressive metal band TesseracT are very much leaning on the “prog” side of what they do by creating an entire VR game tied to the launch of their new…
Community platforms like Discord can be incredibly powerful, delivering satisfying, interactive and exclusive fan experiences. But how do you do it authentically?
At Music Ally, we love to see campaigns that incorporate physical mail to fans – whether it’s for the purpose of teasing new music or simply rewarding superfans with something…
The campaign for 72 Seasons, the eleventh studio album by Metallica, carries on apace with the launch of a new podcast series. The first episode of the self-explanatory The Metallica…