Sandbox is packed with the latest marketing strategies, case studies, and insider tips from the people who are making their campaigns work more effectively. It’s what you need to keep you and your team on the cutting edge!
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- Sandbox Guides – long-form research and expert interviews
- Behind the Campaign – deep dives into one single successful campaign
- Campaigns – highlighting six innovative piece of work each month
- Tools – analysing platforms that will help you reach new audiences
Behind The Campaign :: Shinedown
January 25, 2023
Shinedown released Planet Zero, their seventh studio album, in June 2022. To build their profile in the UK, Blackstar Agency were brought in to explore ways to connect them with new audiences.
Tools :: Wavo – 2023 profile
January 25, 2023
What’s changed that warrants a Wavo Tools update? It now offers two discrete ways for music marketers to engage with the platform.
Sandbox Campaigns of the Year: 2022’s best music marketing campaigns
December 15, 2022
It’s back: and the 2022 issue of our utterly essential Campaigns of the Year report is as big as ever. With 60 highly-detailed case studies, it’s the most popular Sandbox publication for a reason: a huge,...
The Sandbox Guide to… Marketing Latin music globally
December 1, 2022
For the last Sandbox Guide of 2022, we look at how you can successfully launch Latin music in your own territories.
Behind The Campaign :: Hot Chip
November 30, 2022
Tools :: Levellr
November 30, 2022
The original fan community concept – artist fan clubs – have shifted from physical mailing lists to email lists and now to online messaging platforms like Telegram and Discord. Fan communities are highly desirable at...
Behind The Campaign :: Tears For Fears
November 16, 2022
A look at four innovative campaigns from Taylor Swift, Amazon, Shygirl and the UK Charts.
Behind The Single
November 16, 2022
Tools :: Trendpop
November 2, 2022
Trendpop is a SaaS platform and a data-driven tool designed to help users strategise their TikTok presence and navigate the app’s ecosystem.
Behind The Campaign :: Joakim Berg
November 2, 2022
Swedish singer and songwriter Joakim Berg first came to prominence as lead singer of pop/rock band Kent. They split in 2016 and thereafter Berg worked behind the scenes. His solo debut, Jag Fortsätter Glömma was released...
The Sandbox guide to… Catalogue Sync
November 2, 2022
Catalogue music is having a moment: a full third of Spotify’s weekly Top Songs are now catalogue tracks, and catalogue syncs – Kate Bush, we’re looking at you – have been big news this year. Catalogue music brings...
