Sandbox Issue 218: 2018’s Best Music Marketing Campaigns
December 13, 2018
Welcome to our bumper Sandbox End of Year Campaign Special. One of the biggest – but undoubtedly one of the best – jobs for Sandbox every year is to go through the staggering number of entries for our end-of-year overview...
Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...
Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus
November 14, 2018
Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV...
Sandbox Issue 215: ‘Boxing Clever. Sandbox Summit Special Issue
November 5, 2018
In a break with tradition, this issue of Sandbox is a wrap up of our recent Sandbox Summit in London. Inside, we have reports from every panel, every keynote and every presentation – going into detail on what was covered...
Lead: In the good old days, you could just employ a plugger to get your songs played on radio (or, if you had deep pockets and shallow morals, you could engage in some light payola). Today what “radio” actually is has...
Lead: what exactly is a single in 2018? When any song can technically take on a life of its own now, there is a dizzying diversification in what could count as a single. We work through the main 14 (14!) types of “single”...
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
September 19, 2018
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer...
Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...
Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company...
Sandbox Issue 208: Making Micro Waves
July 11, 2018
Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...
Sandbox Issue 207: God Save The Streams
June 28, 2018
Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone...
