sandbox

Sandbox 98 – Nordic Lights

Lead: Because streaming dominates so much in the Nordics, it is dramatically changing the shape and the narrative of digital music marketing. It is no longer about spikes of activity a few weeks either side of a release or...

Music Ally Sandbox 97 – Christmas Presence

Lead: There are only five more shopping (and marketing) weeks until Christmas. While much of the industry's focus is on shifting compilations and greatest hits in the busiest month of the year, it's what happens on Christmas...

Sandbox Issue 95 – The in-app crowd: mobile apps as cash cows

Lead: Snoop Lion is cleaning up with in-app purchasing, getting fans to cough up $100 each for a virtual sticker. He might be, for the music business, a one-off with regard to turning his app into a shop window, but there...

Sandbox 94 – Facebook and Twitter Love Music

Lead: some artists may abstain from the world of social media, but the relationship between fan and musician has changed forever. Social networks themselves know this and work to build bridges with the world of music. Facebook's...

Sandbox 93 – My biggest mistake

Lead: what was the biggest mistake you ever made in your job? Does thinking about it now give you the cold sweats and a dreadful gnawing in your stomach?

Sandbox 92 – Mail privilege: making email marketing work

Email marketing is one of the most effective channels open to artists and labels but it is also something that is incredibly easy to get spectacularly wrong. We spoke to email marketing power-users to collect their indispensable...

Sandbox Issue 91 – MP-Free

Lead: pretty much every artist now gives away MP3s at some point, often in exchange for emails. We look at the best time to do this, what types of tracks should be considered for giveaways and who the best partners are to...

Sandbox 90 – Off The Chart

We look at the different charts out there and speak to digital marketers who bluntly point out the small amount of wheat amid acres of digital chaff

Sandbox 89 – Campsite Campaigns

Lead: the European festival season is now in full swing and can have an enormous impact on music/merchandise sales and streams. With so many festivals – and with brands scrambling to take over every square inch of festival...

Sandbox Issue 88 – Social Security

Lead: artists have enough web properties to maintain – from their own sites to Facebook, Twitter, Vine and Instagram to name a few – so why would they want to add another spinning plate to the ones they're already struggling...

Sandbox 87 – Ad rock: making digital ads work

Traditional advertising is starting to fall away as a place to spend money and expect a huge impact, so how is the music industry getting its head around digital advertising?

Sandbox Issue 86 – Brands + live + digital: new beginnings

Lead: a decade ago, live music and digital marketing amounted to free downloads or (and this is really dating things) free ringtones. Thankfully things have moved on from then and such an elementary approach no longer cuts...