sandbox

Tools :: TikTok tools round-up

As the recent debate around the pressure on artists to go viral on TikTok shows, the short-form video platform remains one of the most important tools in artist marketing. However, as always, strategy is key and music marketers...

Behind The Campaign :: Anitta

Marcela Moreira (VP of Marketing Services, Latin America at Warner Music Group) explains how Anitta was prioritised as a global star.

The Sandbox Guide to… Breaking into Latin America

Latin America is rich in talent, and has a music economy that continues to boom –  an ideal region to try to break into. So how do you do that? We’ve put together a guide that explores the opportunity, and we speak...

Tools :: web3 Sandbox Summit Tools special

Music Ally’s Sandbox Summit Web3 Special took place on 28th June in London – it was a great event that delivered new learnings and clarified some key questions in the web3 space. (You can read our news reporting and analysis...

Behind The Campaign :: Pinegrove

Tom Davies (Cast Iron Management), and Pablo Douzoglou and Ashley Young (Beggars Group) explain how the album was teased, why warming up the fanbase was critical, where they gave a UGC spin with the release of album tabs...

Campaigns :: 29 June 2022 – Metallica, Gilberto Gil, Sex Pistols, lovelytheband

A look at recent campaigns for four artists: Metallica, Gilberto Gil, Sex Pistols, and lovelytheband.

The Sandbox Guide to… Marketing on a Budget 2022

Budget marketing should be a cause for celebration all round: it doesn’t matter if you have a big budget or tight purse-strings – crafty music industry marketers are always looking to make their money go that little bit...

Behind The Campaign :: Mitski

Ali Murphy and Robby Morris of Secretly Group explain how Mitski's music was developing a new life on TikTok while she was away and was reaching into whole new audiences...

Tools :: Budget marketing 2022 round-up

The June 2022 Sandbox Guide is a budget marketing special – we spoke to the experts and found out the new tools, tactics, and strategies they’re using to squeeze costs, whilst enabling high-impact campaigns. In the Guide,...

Campaigns :: 1 June 2022

A look at campaigns from the Juice WRLD estate, the Notorious BIG estate, Coldplay, and James Blake.

Behind The Campaign :: Eason Chan

Yvonne Yuen, SVP of marketing at Universal Music Group China, explains how Eason Chan's track built such momentum so quickly

Tools :: Crowdmouth

The link-in-bio marketplace has become very crowded over the last few years. This has also spawned innovation in the space – with platforms finding unique ways to add value on top of the regular ‘multiple links in...