Tools :: TikTok tools round-up
July 13, 2022
As the recent debate around the pressure on artists to go viral on TikTok shows, the short-form video platform remains one of the most important tools in artist marketing. However, as always, strategy is key and music marketers...
Behind The Campaign :: Anitta
July 13, 2022
Marcela Moreira (VP of Marketing Services, Latin America at Warner Music Group) explains how Anitta was prioritised as a global star.
The Sandbox Guide to… Breaking into Latin America
July 13, 2022
Latin America is rich in talent, and has a music economy that continues to boom – an ideal region to try to break into. So how do you do that? We’ve put together a guide that explores the opportunity, and we speak...
Tools :: web3 Sandbox Summit Tools special
June 29, 2022
Music Ally’s Sandbox Summit Web3 Special took place on 28th June in London – it was a great event that delivered new learnings and clarified some key questions in the web3 space. (You can read our news reporting and analysis...
Behind The Campaign :: Pinegrove
June 29, 2022
Tom Davies (Cast Iron Management), and Pablo Douzoglou and Ashley Young (Beggars Group) explain how the album was teased, why warming up the fanbase was critical, where they gave a UGC spin with the release of album tabs...
A look at recent campaigns for four artists: Metallica, Gilberto Gil, Sex Pistols, and lovelytheband.
The Sandbox Guide to… Marketing on a Budget 2022
June 15, 2022
Budget marketing should be a cause for celebration all round: it doesn’t matter if you have a big budget or tight purse-strings – crafty music industry marketers are always looking to make their money go that little bit...
Behind The Campaign :: Mitski
June 15, 2022
Ali Murphy and Robby Morris of Secretly Group explain how Mitski's music was developing a new life on TikTok while she was away and was reaching into whole new audiences...
Tools :: Budget marketing 2022 round-up
June 15, 2022
The June 2022 Sandbox Guide is a budget marketing special – we spoke to the experts and found out the new tools, tactics, and strategies they’re using to squeeze costs, whilst enabling high-impact campaigns. In the Guide,...
Campaigns :: 1 June 2022
June 1, 2022
A look at campaigns from the Juice WRLD estate, the Notorious BIG estate, Coldplay, and James Blake.
Behind The Campaign :: Eason Chan
June 1, 2022
Yvonne Yuen, SVP of marketing at Universal Music Group China, explains how Eason Chan's track built such momentum so quickly
Tools :: Crowdmouth
June 1, 2022
The link-in-bio marketplace has become very crowded over the last few years. This has also spawned innovation in the space – with platforms finding unique ways to add value on top of the regular ‘multiple links in...
