sandbox

Sandbox Summit 2018 | NYC #MarketMusicBetter

Music Ally is pleased to announce some of the key speakers for Sandbox Summit NYC – the one-day music marketing conference sponsored by Linkfire and Push Entertainment which takes place at Opry City Stage, Times Square,...

Sandbox Issue 200: Pod it like it’s Hot

This week’s lead feature looks at podcasting, and its relevance to labels and artists. With an estimated 484 million podcast listeners worldwide at the end of 2017, can the format help bring back some of the context to...

Sandbox Issue 199: Carry on Bandcamping

This week’s lead feature looks at Bandcamp, the platform that paid out $70m to independent artists and labels in 2017. We’ve talked to the company and some labels doing well on it, to get practical tips for making the...

Sandbox Issue 198: The Analytic Trick

Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail...

Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience

Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...

Sandbox Issue 196: Try Switching it online and offline again

Lead: Reports of the death of offline marketing spend are, to paraphrase Mark Twain, greatly exaggerated. TV spend is hanging in there and billboard spend is now a key part of “statement” campaigns – counterintuitively...

Sandbox Issue 195: Tools’ Gold

Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...

Read our Sandbox Best Music Marketing Campaigns of 2017 report

Here it is – Sandbox’s massive run down of the best, most innovative and most exciting music marketing campaigns of the past 12 months. Download the report HERE. As usual, all campaigns are listed in non-partisan alphabetical...

Sandbox 193: Playlisten without prejudice

Lead: Labels and artists spent 2017 getting their heads around how playlists have created a new centre of gravity for the record business. The old ways of promoting a record (discounting at retail, plugging at radio, pitching...

Sandbox Issue 192: Show and Tell

Lead: Both Spotify and Apple Music are going heavy on original video, using this as a new reason for people to subscribe as well as a means to generate unique (and exclusive) content at the precise moment acts and labels...

Sandbox Issue 191: Ad ons

Lead: With so much music now being ostensibly free at the point of consumption, advertising is expected to do a lot of the heavy lifting for the digital content industries. As such, the nature and forms of advertising have...

Sandbox Issue 190: Retarget practice

Lead: Have you ever been hounded around the internet by an ad for a gas boiler or cheap flights? Of course you have. It’s 2017, after all. That is, as you’ll know, symptomatic of bad retargeting. But don’t mock too...