sandbox

Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...

Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics

Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers...

Sandbox Issue 220: Vault-ing Ambitions

Lead: While Netflix viewers are currently obsessing over Marie Kondo and her rules on de-cluttering the home (instructing viewers to only hold onto the things that “spark joy”), a different approach needs to happen in...

Sandbox Issue 219: The Tools and Trends That Will Shape 2019

Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR...

Sandbox Issue 218: 2018’s Best Music Marketing Campaigns

Welcome to our bumper Sandbox End of Year Campaign Special. One of the biggest – but undoubtedly one of the best – jobs for Sandbox every year is to go through the staggering number of entries for our end-of-year overview...

Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels

Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...

Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus

Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV...

Sandbox Issue 215: ‘Boxing Clever. Sandbox Summit Special Issue

In a break with tradition, this issue of Sandbox is a wrap up of our recent Sandbox Summit in London. Inside, we have reports from every panel, every keynote and every presentation – going into detail on what was covered...

Sandbox Issue 214: Radio Ahead. Pitching to the non-traditional radio giants

Lead: In the good old days, you could just employ a plugger to get your songs played on radio (or, if you had deep pockets and shallow morals, you could engage in some light payola). Today what “radio” actually is has...

Sandbox Issue 213: Single-Minded. What Actually is a Single in 2018?

Lead: what exactly is a single in 2018? When any song can technically take on a life of its own now, there is a dizzying diversification in what could count as a single. We work through the main 14 (14!) types of “single”...

Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle

Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...

Sandbox Issue 211: At The Sharp End. What to do (and not do) When a Song Suddenly Spikes

Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer...