sandbox

The Sandbox Guide to… Reddit Music Marketing

To get Reddit right, you must know the platform’s quirks – which involves being truly authentic, building trust, and loosening your grip on messaging.

Behind The Campaign :: BRIT Awards 2022

Luke Ferrar, innovation director at Polydor, and Giuseppe De Cristofano, director of digital at the BPI, explain how they pulled together all the digital activations for this year’s awards.

Tools :: Feature•fm

When picking one of the many smart link providers for your artists, looking beyond their core functionalities is key. Functions that help drive important marketing goals – like saving music, or DSP follows –  are of...

Behind The Campaign :: Doja Cat

US singer and rapper Doja Cat released her third album, Planet Her, in June 2021 and it was her moment of real crossover, going top 3 in multiple major markets.

The Sandbox Guide to… creating NFTs (and deciding if you should do it in the first place)

NFTs are undeniably exciting – but are equally confusing, with bloated million-dollar valuations, complicated terminology (a ‘gas fee’ is no longer confined to your rising heating bill) and the feeling that making the...

Behind the Campaign :: Years & Years

Martha Kinn (director at YM&U Music and manager of Years & Years), Stephen Hallowes (marketing director at Polydor), Fiona McAuley (head of digital at YM&U, running social media and digital strategy for Years & Years) and...

Tools: NFT Marketplace Roundup

With this month’s Sandbox guide focusing on creating NFTs, this issue of Tools aims to provide a quick comparative overview of some of the NFT marketplaces mentioned in the guide: OpenSea, Rarible, OneOf, and NiftyGateway....

Tools :: LabelRadar

LabelRadar wants to benefit artists, labels, promoters and fans alike. For artists, it democratises access to key decision makers in the industry by streamlining the demo submission process. It helps labels and promoters...

The Sandbox Guide to… Marketing Classical Music

Classical music works differently: unlike pop, it’s built around the artist, the composer and the piece of music – and there will be multiple great recordings of one composition. And then there’s the barrier to entry:...