sandbox

Sandbox Issue 205: Merchandising and Swift Sales

Lead: In part two of our online and social media merchandise special, we go beyond Instagram to look at the wide variety of tools and platforms opening up here, how to best deploy them and where they can be used to make artist/fan...

Sandbox Issue 204: INSTAGRA-Merch

Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...

Sandbox Issue 203: The Pause Clause

Lead: The music industry has long had a “work hard, play hard” philosophy, but finally this is being seriously questioned in a brutal always-on culture where marketers are supposed to work around the clock. The work/life...

Sandbox Issue 202: GDPR FYI (General Data Protection Regulation)

This week’s lead feature looks at how the GDPR (General Data Protection Regulation) comes into effect on 25th May in Europe but it has huge global implications for those holding and using consumer data. Against the backdrop...

Sandbox Issue 201: The Tidy’s High

Often marketers are running several campaigns at the same time and rarely have time to catch breath; but deft decluttering will ultimately save you time – and endless headaches – in the future. We pinpoint the 10 areas...

Sandbox Summit 2018 | NYC #MarketMusicBetter

Music Ally is pleased to announce some of the key speakers for Sandbox Summit NYC – the one-day music marketing conference sponsored by Linkfire and Push Entertainment which takes place at Opry City Stage, Times Square,...

Sandbox Issue 200: Pod it like it’s Hot

This week’s lead feature looks at podcasting, and its relevance to labels and artists. With an estimated 484 million podcast listeners worldwide at the end of 2017, can the format help bring back some of the context to...

Sandbox Issue 199: Carry on Bandcamping

This week’s lead feature looks at Bandcamp, the platform that paid out $70m to independent artists and labels in 2017. We’ve talked to the company and some labels doing well on it, to get practical tips for making the...

Sandbox Issue 198: The Analytic Trick

Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail...

Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience

Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...

Sandbox Issue 196: Try Switching it online and offline again

Lead: Reports of the death of offline marketing spend are, to paraphrase Mark Twain, greatly exaggerated. TV spend is hanging in there and billboard spend is now a key part of “statement” campaigns – counterintuitively...

Sandbox Issue 195: Tools’ Gold

Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...