sandbox

Sandbox is packed with the latest marketing strategies, case studies, and insider tips from the people who are making their campaigns work more effectively. It’s what you need to keep you and your team on the cutting edge!

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  • Sandbox Guides – long-form research and expert interviews
  • Behind the Campaign – deep dives into one single successful campaign
  • Campaigns – highlighting six innovative piece of work each month
  • Tools – analysing platforms that will help you reach new audiences

Welcome to Sandbox – Issue 57 – Justin In Time

Justin Time for the UK - Justin Bieber released his latest single Boyfriend globally on Monday 26th March except for in the UK. We consider the implications for both the artist and the label involved in this decision.

Sandbox issue 56: mobile conflict – apps vs web

Lead: Mobile conflict: apps vs. Web – We examine the need of artist apps verses mobile artist websites. Campaigns: featuring this fortnight’s activity from Fibes, Oh Fibes!, Nero, Spotify and Justin Bieber. Campaign focus:...

Sandbox issue fifty-five: Staying ahead of the Timeline

Staying ahead of the Timeline We uncover what implications the new layout on Facebook will have for artists and bands communicating with fans on the social network.

Sandbox issue fifty-three: Does Facebook really Like music?

Lead: Does Facebook really Like music? Sandbox talks with Facebook’s director of strategic partner development, Karla Geci about the social networking giant’s involvement with music.

Sandbox Issue Fifty-Two: Google + Creating Closer Circles With Music

Lead: Google+ creating closer circles with music? Examining the potential relationship the music industry could benefit from having with the search giant’s social network.

Sandbox issue fifty-one: Japan: a digital marketer’s overview

Welcome back to the first issue of Sandbox for 2012. Lead - Japan: a digital marketer’s overview

Sandbox – Issue 48: Getting heard on Spotify

Welcome to Sandbox – Issue 48 This fortnight: – Getting heard on Spotify: our lead looks how digital marketers can use the service to promote their artists and releases in interesting ways – Our Campaigns...

Music Ally Report : More than a geek thing

- Lead: EMI and The Echonest - Interview: Drew Larner, CEO of Rdio - Startups: Boom.fm, Playground Sessions and MixPixie - Market profile: Netherlands - Comment: Terry Goetz, ParkVu