Sandbox is packed with the latest marketing strategies, case studies, and insider tips from the people who are making their campaigns work more effectively. It’s what you need to keep you and your team on the cutting edge!
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Sandbox Issue Sixty Eight: Game of Clones – social gaming multiples
September 6, 2012
We look at the new breed of music games are happening on social media sites and are mostly offered for free. Can they plug the console-shaped hole financially?
The 2012 London Olympics were very much “the musical Olympics” and “the social media Olympics”, with British artists showcased in the bookending opening and closing ceremonies in Stratford and the likes of Twitter...
Sandbox Issue Sixty-Six: Too much too soon
August 9, 2012
Sandbox Issue 66: Online was supposed to simplify things and make the connection between creators and audiences simple and straightforward. Instead we are drowning in platform choices and the frantic need to maintain them.
Sandbox Issue sixty five: DIY FTW: Alex Day sounds out
July 26, 2012
DIY artist Alex Day outlines his tips on how artists can: genuinely go it alone without even having a manager; why the new breed of musicians are as tech- and business-savvy as they are musically creative; how a career in...
Sandbox issue sixty four: Little Monsters Mash
July 12, 2012
Lady Gaga has now opened Little Monsters, her own social network, to all comers. It exists in its own orbit with no loop back to her other social media pages and keeps the sales messages to a minimum.
Sandbox issue sixty three: Drip it like it’s hot
June 28, 2012
We take a look at Domino Drip, the subscription service which the UK indie label has partnered with Drip.fm to launch, and how this sort of direct-to-consumer subscription model may refocus the role of indies as trusted curators...
Fizzy rascals: soft drinks get sweet for digital music - We examine the ways in which soft drinks brands - particularly Pepsi and Coca Cola - are using social platforms to inject some new fizz into their music strategies.
Sandbox Issue 61: Will Viddy Fly?
May 31, 2012
Welcome to Sandbox – Issue 61. This fortnight: Lead: Will Viddy Fly? Sandbox considers the potential of this year’s hot new video-sharing platform Viddy for music marketing Campaigns: featuring activity from John...
In light of the recent announcements, Sandbox examines what The Next SoundCloud has to offer marketers in the music industry.
Lead: Could there still be hope for Myspace? We wanted to dig deeper into this question so in order to get the bigger picture, Sandbox spoke with labels, developers, analytics firms, start-ups competing in this space, journalists...
We wanted to dig deeper into this question so in order to get the bigger picture, Sandbox spoke with labels, developers, analytics firms, start-ups competing in this space, journalists and Myspace themselves to establish...
Sandbox issue 58: All Ears for Facebook’s Listen Button
April 19, 2012
Lead: All Ears for Facebook’s Listen Button Facebook artist pages now have a ‘Listen’ button added to their top menu bar. Sandbox speaks to digital marketers to consider the impact for streaming services, third...
