Sandbox is packed with the latest marketing strategies, case studies, and insider tips from the people who are making their campaigns work more effectively. It’s what you need to keep you and your team on the cutting edge!
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- Sandbox Guides – long-form research and expert interviews
- Behind the Campaign – deep dives into one single successful campaign
- Campaigns – highlighting six innovative piece of work each month
- Tools – analysing platforms that will help you reach new audiences
Welcome to Sandbox – Issue 57 – Justin In Time
April 5, 2012
Justin Time for the UK - Justin Bieber released his latest single Boyfriend globally on Monday 26th March except for in the
UK. We consider the implications for both the artist and the label involved in this decision.
Sandbox issue fifty six: mobile conflict – apps vs web
March 22, 2012
Mobile conflict: apps vs. web. We examine the need of artist apps verses mobile artist websites.
Sandbox issue 56: mobile conflict – apps vs web
March 22, 2012
Lead: Mobile conflict: apps vs. Web – We examine the need of artist apps verses mobile artist websites. Campaigns: featuring this fortnight’s activity from Fibes, Oh Fibes!, Nero, Spotify and Justin Bieber. Campaign focus:...
Sandbox issue fifty-five: Staying ahead of the Timeline
March 8, 2012
Staying ahead of the Timeline
We uncover what implications the new layout on Facebook will have for artists and bands communicating with fans on the social network.
Sandbox issue fifty-four: Pinterest-ing for music?
February 28, 2012
Lead: Pinterest-ing for music? We take a look at the latest online property that’s creating a buzz amongst social media users.
Sandbox issue fifty-three: Does Facebook really Like music?
February 9, 2012
Lead: Does Facebook really Like music?
Sandbox talks with Facebook’s director of strategic partner development, Karla Geci about the social
networking giant’s involvement with music.
Sandbox Issue Fifty-Two: Google + Creating Closer Circles With Music
January 26, 2012
Lead: Google+ creating closer circles with music?
Examining the potential relationship the music industry could benefit from having with the search
giant’s social network.
Sandbox issue fifty-one: Japan: a digital marketer’s overview
January 12, 2012
Welcome back to the first issue of Sandbox for 2012.
Lead - Japan: a digital marketer’s overview
Sandbox issue fifty: The most innovative campaigns of 2011
December 22, 2011
We asked some leading UK record labels and music companies what they thought was their most successful or innovative digital campaign of 2011 and their responses make up this issue.
Sandbox issue forty-nine: Getting the most from your superfans
December 1, 2011
Getting the most from your superfans – how do you identify and engage with those extra-devoted fans?
Sandbox – Issue 48: Getting heard on Spotify
November 17, 2011
Welcome to Sandbox – Issue 48 This fortnight: – Getting heard on Spotify: our lead looks how digital marketers can use the service to promote their artists and releases in interesting ways – Our Campaigns...
Music Ally Report : More than a geek thing
November 10, 2011
- Lead: EMI and The Echonest
- Interview: Drew Larner, CEO of Rdio
- Startups: Boom.fm, Playground Sessions and MixPixie
- Market profile: Netherlands
- Comment: Terry Goetz, ParkVu
