Sandbox is packed with the latest marketing strategies, case studies, and insider tips from the people who are making their campaigns work more effectively. It’s what you need to keep you and your team on the cutting edge!
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- Sandbox Guides – long-form research and expert interviews
- Behind the Campaign – deep dives into one single successful campaign
- Campaigns – highlighting six innovative piece of work each month
- Tools – analysing platforms that will help you reach new audiences
Sandbox issue forty-seven: Standing out from the crowd on SEO?
November 3, 2011
SEO, search engine optimisation, Alice Cooper, Justin Bieber, Nirvana and Will Knox, The Green Children, Facebook music sales widget, Getonic - Social music tool, Tracks.by, Google analytics, Repudo, Kwestr
Sandbox issue forty-six: Ad nauseam?
October 20, 2011
Welcome to Sandbox - Issue 46
- Online advertising and what it means for digital music marketers.
- Campaign Focus: Nirvana’s Nevermind – 20th anniversary
- Tools: MusicStore for Facebook from CD Baby and ChatWithTheBand.
-...
Sandbox issue forty-five: Taking a measurement on analytics
October 6, 2011
- Taking a measurement on analytics
- Campaigns: Blubrain, Will.I.Am, Zynga, Bitter Ruin
- Campaign Focus: Professor Green
- Tools: YouTube's Playbook for video success
- Feature: RockStar Motel
Sandbox issue forty-four: Turning the digital page on music magazines
September 22, 2011
- Turning the digital page on music magazines
- Digital campaigns: Androp, Hatsune Miku, Kasabian, The Pierces, Ministry of Sound, Bon Jovi, Ed Sheeran and Adele
- Speculations around Facebook's F8 developer conference
-...
Sandbox issue forty-three: Moving into the BlackBerry season
September 8, 2011
- Disco 2012: disruptive music services.
- iPad's competitors
- Why YouTube offers clues to Google's music ambitions
- Market Profile: Turkey
- Comment: Will Luton, Mobile Pie
Sandbox issue forty-two: Will Retail be Lonely This Christmas?
August 25, 2011
- Will Retail be Lonely This Christmas?
- Campaign Focus: Nero Album Preview Arcade
- Tools Focus: Memolane and Ed Sheeran
- Tools: a round up of handy web apps and tools
- Under The Lens: Conor Maynard
Sandbox issue forty-one: Tweenage kicks
August 11, 2011
- Tweenage kicks
- Campaigns: Pias. Anand Bhatt, Beady Eye
- Tools: Fanrank
- How To: Generate your own QR codes
- Under The Lens: Amy Winehouse
- How Grime artists look beyond the label deal
- Pixies official mobile app
- Instagram for The Vaccines and Bieber
- Onesheet to the wind
- Charts
Sandbox issue thirty nine: Pluses and minuses
July 14, 2011
- Google+: Pluses and minuses
- Radio Soulwax, Eminem's Bad Meet's Evil
- Campaign focus: Burning Shapes
- Tools: How high is your bitrate?
- Under the lens: Cher Lloyd
- Word on the web - getting your music featured online
- Sir Mix-A-Lot - Facebook game and Turntable.fm
- Campaign Focus: Ludovico Einaudi
- Tools: Roundup
- Under The Lens: Glastonbury
- Level up on music, games and licensing
- Bjork's Biophilia iPad App-Album
- The Kook's: tweet-to-unlock
- Twitter: essential tools
- How To: create a Facebook fanpage takeover campaign
Sandbox issue thirty six: The top ten trends in apps
June 2, 2011
- The top ten trends in apps
- Campaigns
- Tools: Alternative Formats
- How To: Wikipedia
- The Japanese Popstars
