sandbox

Sandbox is packed with the latest marketing strategies, case studies, and insider tips from the people who are making their campaigns work more effectively. It’s what you need to keep you and your team on the cutting edge!

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  • Sandbox Guides – long-form research and expert interviews
  • Behind the Campaign – deep dives into one single successful campaign
  • Campaigns – highlighting six innovative piece of work each month
  • Tools – analysing platforms that will help you reach new audiences

Sandbox issue forty-seven: Standing out from the crowd on SEO?

SEO, search engine optimisation, Alice Cooper, Justin Bieber, Nirvana and Will Knox, The Green Children, Facebook music sales widget, Getonic - Social music tool, Tracks.by, Google analytics, Repudo, Kwestr

Sandbox issue forty-six: Ad nauseam?

Welcome to Sandbox - Issue 46 - Online advertising and what it means for digital music marketers. - Campaign Focus: Nirvana’s Nevermind – 20th anniversary - Tools: MusicStore for Facebook from CD Baby and ChatWithTheBand. -...

Sandbox issue forty-five: Taking a measurement on analytics

- Taking a measurement on analytics - Campaigns: Blubrain, Will.I.Am, Zynga, Bitter Ruin - Campaign Focus: Professor Green - Tools: YouTube's Playbook for video success - Feature: RockStar Motel

Sandbox issue forty-four: Turning the digital page on music magazines

- Turning the digital page on music magazines - Digital campaigns: Androp, Hatsune Miku, Kasabian, The Pierces, Ministry of Sound, Bon Jovi, Ed Sheeran and Adele - Speculations around Facebook's F8 developer conference -...

Sandbox issue forty-three: Moving into the BlackBerry season

- Disco 2012: disruptive music services. - iPad's competitors - Why YouTube offers clues to Google's music ambitions - Market Profile: Turkey - Comment: Will Luton, Mobile Pie

Sandbox issue forty-two: Will Retail be Lonely This Christmas?

- Will Retail be Lonely This Christmas? - Campaign Focus: Nero Album Preview Arcade - Tools Focus: Memolane and Ed Sheeran - Tools: a round up of handy web apps and tools - Under The Lens: Conor Maynard

Sandbox issue forty-one: Tweenage kicks

- Tweenage kicks - Campaigns: Pias. Anand Bhatt, Beady Eye - Tools: Fanrank - How To: Generate your own QR codes - Under The Lens: Amy Winehouse

Sandbox issue forty: how Grime artists look beyond the label deal

- How Grime artists look beyond the label deal - Pixies official mobile app - Instagram for The Vaccines and Bieber - Onesheet to the wind - Charts

Sandbox issue thirty nine: Pluses and minuses

- Google+: Pluses and minuses - Radio Soulwax, Eminem's Bad Meet's Evil - Campaign focus: Burning Shapes - Tools: How high is your bitrate? - Under the lens: Cher Lloyd

Sandbox issue thirty eight: Word on the web – getting your music featured online

- Word on the web - getting your music featured online - Sir Mix-A-Lot - Facebook game and Turntable.fm - Campaign Focus: Ludovico Einaudi - Tools: Roundup - Under The Lens: Glastonbury

Sandbox issue thirty seven: Level up on music, games and licensing

- Level up on music, games and licensing - Bjork's Biophilia iPad App-Album - The Kook's: tweet-to-unlock - Twitter: essential tools - How To: create a Facebook fanpage takeover campaign

Sandbox issue thirty six: The top ten trends in apps

- The top ten trends in apps - Campaigns - Tools: Alternative Formats - How To: Wikipedia - The Japanese Popstars