sandbox

Sandbox Campaigns of the Year: 2021’s best music marketing campaigns

It’s back: and in 2021, our hotly-anticipated Sandbox Campaigns of the Year issue is the biggest ever. This year we had a landslide of submissions – also the most ever – and the task of narrowing the field down...

The Sandbox Guide to… D2C

Selling direct to consumer (D2C) might not be new, but it’s easier than ever to do – and probably much more important now, too. And it’s not just the pandemic that has turned artists’ heads towards selling D2C –...

Tools :: Tunespeak

We last wrote about musician-to-fan loyalty platform Tunespeak in 2018, as part of our essential marketing tools kit of the year feature. Jessica Savage, then director of digital strategy and marketing at Kobalt, called it...

Behind The Campaign :: Little Simz

The team from AWAL explain how they moved to reintroduce Little Simz, why her videos were treated like movie premieres, how she increased her social media activity (notably on TikTok), why D2C proved to be central to the...

Behind the Campaign :: Jorja Smith

British R&B singer Jorja Smith released her debut album, Lost & Found, in 2018 and as a “holding pattern” release between it and her second album proper she released the eight-track Be Right Back in May 2021....

Tools: Band Theme

Even in the age of TikTok, Fortnite, and VR fitness, artists need websites, for essential purposes, like owning the relationship with their fans, or promoting current activities – or simply for SEO purposes. But user-friendly...

Campaigns :: 17 November 2021 – Slipknot, U2, Emerson, Lake and Palmer, Fred again..

To NFT or ‘knot to NFT? Metal band get cryptically non-fungible Cryptic teaser campaigns, hidden audio snippets and NFTs are all common components in music marketing today – but metal band Slipknot have decided to roll...

The Sandbox Guide To… Snapchat

Have you forgotten about Snapchat? Or at least, have you focussed your marketing attention on other short-form video platforms? We think it’s time to take another look. If you’ve put your Snapchat strategy on the back...

Tools :: Amazon Music for Artists – Release Pitch Tool & Spotlight

Since launching their Amazon Music for Artists backend in March 2020, Amazon Music has continued to add new features within the app, and the Spotlight feature or their Twitch integration are useful ways for artists to grow...

Behind The Campaign :: Death Row 30

Death Row Records was founded in 1991 and released landmark hip-hop albums by acts such as Dr Dre, Snoop Dogg, Nate Dogg and Tupac as well as the hugely successful Above The Rim soundtrack. Its success was matched with the...

Campaigns :: 20 October 2021 – Halsey, Billie Eilish, Coldplay and Mike Posner

Halsey-on days: singer creates QR AR treasure hunt in an “immersive installation” Which ‘R’ is better? QR? AR? VR? Music marketers increasingly have all of them in their box of tricks to pull out when the...

Behind The Campaign :: Noel Gallagher’s High Flying Birds

2021 may have marked 25 years since Oasis played Knebworth but it also marked 10 years of Noel Gallagher’s High Flying Birds, the solo project from the band’s chief songwriter that came about after Oasis split. Back the...