Lead: After two excitable months, the wild, get-in-on-the-ground-floor hype around NFTs is starting to abate somewhat, and while interest – and cynicism – remains high, now is a good time to find out what we...
Sandbox Issue 273 :: Marketing electronic music in 2021
April 8, 2021
Lead: Historically, DSPs – tech platforms with slightly younger, early-adopter user bases – were a place where electronic artists readily found success. So what are the best approaches to DSP marketing of electronic...
Lead: Each DSP has a programme dedicated to supporting new artists: weaponising the platform by endorsing them to a large audience, and hopefully accelerating their careers. Places on these programmes are, of course, keenly...
Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature...
Lead: Always-on my mind: Artists have long accepted – sometimes reluctantly – that their role includes intimate direct-to-fan digital connectivity, usually via Social Media. Grinding out content on multiple platforms,...
Lead: Indie-Visible – Marketing indie rock bands on streaming platforms can be tricky for a number of reasons: their traditionally album-based release cycle goes counter to the current approach of endless singles; their...
Sandbox Issue 268: YouTube Premiere Playbook
February 1, 2021
Lead: YouTube Premiere Playbook – Youtube offers dizzying depth of content (500 hours of video uploaded each minute) and breadth of fan access (over half of music fans regularly watch music videos on the platform). It...
Sandbox Issue 267 :: The Optimism Issue. 2021
January 14, 2021
Lead: 2021 – The Optimism Issue: Let’s not dwell any longer than necessary on the seemingly never-ending year of challenges that was 2020. In this issue we look forward with optimism and find many reasons to be cheerful...
Sandbox Issue 266: 2020’s BEST MUSIC MARKETING CAMPAIGNS
December 10, 2020
It’s here: Sandbox’s shortlist of the best, most original, and most impactful music marketing campaigns of 2020 – a celebration of this year’s most remarkably innovative and creative work. There were a record-breaking...
Sandbox Issue 265: Distributors’ New Playlist Game-Plan
November 25, 2020
Lead: Distributors’ New Playlist Game-Plan: Distributors, keen to place songs onto powerful playlists, are becoming much more proactive in their approach – whether that means building standalone playlist brands with...
Lead: Lo-fi hip hop is no longer simply a crackly, jazzy sub-genre – it’s a huge business, with millions subscribing to multi-platform playlists and albums of atmospheric songs to relax, study, chill and sleep to....
Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them....
