Sandbox Issue 206: Appetite for Consumption
June 13, 2018
Lead: The album exclusive is pretty much dead. But in its place has come the growing demand from DSPs for bespoke and unique content. They all want to be serviced with something their rivals don’t have – but this is a...
Sandbox Issue 205: Merchandising and Swift Sales
May 30, 2018
Lead: In part two of our online and social media merchandise special, we go beyond Instagram to look at the wide variety of tools and platforms opening up here, how to best deploy them and where they can be used to make artist/fan...
Sandbox Issue 204: INSTAGRA-Merch
May 21, 2018
Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...
Sandbox Issue 203: The Pause Clause
May 2, 2018
Lead: The music industry has long had a “work hard, play hard” philosophy, but finally this is being seriously questioned in a brutal always-on culture where marketers are supposed to work around the clock. The work/life...
This week’s lead feature looks at how the GDPR (General Data Protection Regulation) comes into effect on 25th May in Europe but it has huge global implications for those holding and using consumer data. Against the backdrop...
Sandbox Issue 201: The Tidy’s High
April 4, 2018
Often marketers are running several campaigns at the same time and rarely have time to catch breath; but deft decluttering will ultimately save you time – and endless headaches – in the future. We pinpoint the 10 areas...
Sandbox Summit 2018 | NYC #MarketMusicBetter
March 27, 2018
Music Ally is pleased to announce some of the key speakers for Sandbox Summit NYC – the one-day music marketing conference sponsored by Linkfire and Push Entertainment which takes place at Opry City Stage, Times Square,...
Sandbox Issue 200: Pod it like it’s Hot
March 21, 2018
This week’s lead feature looks at podcasting, and its relevance to labels and artists. With an estimated 484 million podcast listeners worldwide at the end of 2017, can the format help bring back some of the context to...
Sandbox Issue 199: Carry on Bandcamping
March 7, 2018
This week’s lead feature looks at Bandcamp, the platform that paid out $70m to independent artists and labels in 2017. We’ve talked to the company and some labels doing well on it, to get practical tips for making the...
Sandbox Issue 198: The Analytic Trick
February 21, 2018
Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail...
Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience
February 17, 2018
Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
Sandbox Issue 196: Try Switching it online and offline again
January 24, 2018
Lead: Reports of the death of offline marketing spend are, to paraphrase Mark Twain, greatly exaggerated. TV spend is hanging in there and billboard spend is now a key part of “statement” campaigns – counterintuitively...
