sandbox

The Sandbox Guide to… creating NFTs (and deciding if you should do it in the first place)

NFTs are undeniably exciting – but are equally confusing, with bloated million-dollar valuations, complicated terminology (a ‘gas fee’ is no longer confined to your rising heating bill) and the feeling that making the...

Behind the Campaign :: Years & Years

Martha Kinn (director at YM&U Music and manager of Years & Years), Stephen Hallowes (marketing director at Polydor), Fiona McAuley (head of digital at YM&U, running social media and digital strategy for Years & Years) and...

Tools: NFT Marketplace Roundup

With this month’s Sandbox guide focusing on creating NFTs, this issue of Tools aims to provide a quick comparative overview of some of the NFT marketplaces mentioned in the guide: OpenSea, Rarible, OneOf, and NiftyGateway....

Tools :: LabelRadar

LabelRadar wants to benefit artists, labels, promoters and fans alike. For artists, it democratises access to key decision makers in the industry by streamlining the demo submission process. It helps labels and promoters...

Behind the Campaign :: Bonobo

Samantha Sissons, Maja Matacz, Mita De and Marie Clausen of Ninja Tune explain how a cryptic teaser campaign was used to get things rolling, why they had an intense singles release strategy leading into the album, and more...

The Sandbox Guide to… Marketing Classical Music

Classical music works differently: unlike pop, it’s built around the artist, the composer and the piece of music – and there will be multiple great recordings of one composition. And then there’s the barrier to entry:...

Campaigns :: 23 February 2022 – From Bartók to TikTok: classical goes short and social

Many in the classical world increasingly see TikTok as an important way to reach new audiences, especially younger consumers, so they have adapted to the peculiar rhythms of the medium.

Tools :: Fanbace

Merchandise is an important revenue stream for artists, and a means to create stronger bonds with their fans. With a focus on removing the barriers of the traditional merchandise model, sustainability and maximising merch...

Tools: PlaylistSupply

Achieving playlisting for an artist is hard work, whether that be through editorial or third-party playlists. While editorial is hyper-competitive, the third-party playlist space can be… let’s say, shady – and...