Behind The Campaign :: Little Simz
December 1, 2021
The team from AWAL explain how they moved to reintroduce Little Simz, why her videos were treated like movie premieres, how she increased her social media activity (notably on TikTok), why D2C proved to be central to the...
Behind the Campaign :: Jorja Smith
November 17, 2021
British R&B singer Jorja Smith released her debut album, Lost & Found, in 2018 and as a “holding pattern” release between it and her second album proper she released the eight-track Be Right Back in May 2021....
Tools: Band Theme
November 17, 2021
Even in the age of TikTok, Fortnite, and VR fitness, artists need websites, for essential purposes, like owning the relationship with their fans, or promoting current activities – or simply for SEO purposes. But user-friendly...
To NFT or ‘knot to NFT? Metal band get cryptically non-fungible Cryptic teaser campaigns, hidden audio snippets and NFTs are all common components in music marketing today – but metal band Slipknot have decided to roll...
The Sandbox Guide To… Snapchat
November 4, 2021
Have you forgotten about Snapchat? Or at least, have you focussed your marketing attention on other short-form video platforms? We think it’s time to take another look. If you’ve put your Snapchat strategy on the back...
Tools :: Amazon Music for Artists – Release Pitch Tool & Spotlight
November 3, 2021
Since launching their Amazon Music for Artists backend in March 2020, Amazon Music has continued to add new features within the app, and the Spotlight feature or their Twitch integration are useful ways for artists to grow...
Behind The Campaign :: Death Row 30
November 3, 2021
Death Row Records was founded in 1991 and released landmark hip-hop albums by acts such as Dr Dre, Snoop Dogg, Nate Dogg and Tupac as well as the hugely successful Above The Rim soundtrack. Its success was matched with the...
Halsey-on days: singer creates QR AR treasure hunt in an “immersive installation” Which ‘R’ is better? QR? AR? VR? Music marketers increasingly have all of them in their box of tricks to pull out when the...
Behind The Campaign :: Noel Gallagher’s High Flying Birds
October 20, 2021
2021 may have marked 25 years since Oasis played Knebworth but it also marked 10 years of Noel Gallagher’s High Flying Birds, the solo project from the band’s chief songwriter that came about after Oasis split. Back the...
Tools :: SyncVault
October 20, 2021
YouTube’s TikTok-style Shorts feature launched in beta a little more than a year ago in India, before expanding globally in June. It’s already generating more than 15bn daily video views and startup SyncVault claims...
Today, hundreds of thousands of artists release music and an equally huge number of content creators require music for their output. Sync has become a more nuanced instrument for all involved – and one that’s still a...
Behind The Campaign :: Aurora
October 6, 2021
‘Cure For Me’ was supposed to be Norwegian singer Aurora’s new single in early 2021 but ‘Runaway’, a track from six years before, was going viral on TikTok. The decision was made to delay ‘Cure For Me’, capitalise...
