Sandbox Issue 195: Tools’ Gold
January 10, 2018
Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...
Read our Sandbox Best Music Marketing Campaigns of 2017 report
December 21, 2017
Here it is – Sandbox’s massive run down of the best, most innovative and most exciting music marketing campaigns of the past 12 months. Download the report HERE.
As usual, all campaigns are listed in non-partisan alphabetical...
Sandbox 193: Playlisten without prejudice
December 7, 2017
Lead: Labels and artists spent 2017 getting their heads around how playlists have created a new centre of gravity for the record business. The old ways of promoting a record (discounting at retail, plugging at radio, pitching...
Sandbox Issue 192: Show and Tell
November 22, 2017
Lead: Both Spotify and Apple Music are going heavy on original video, using this as a new reason for people to subscribe as well as a means to generate unique (and exclusive) content at the precise moment acts and labels...
Sandbox Issue 191: Ad ons
November 15, 2017
Lead: With so much music now being ostensibly free at the point of consumption, advertising is expected to do a lot of the heavy lifting for the digital content industries. As such, the nature and forms of advertising have...
Sandbox Issue 190: Retarget practice
November 15, 2017
Lead: Have you ever been hounded around the internet by an ad for a gas boiler or cheap flights? Of course you have. It’s 2017, after all. That is, as you’ll know, symptomatic of bad retargeting. But don’t mock too...
Sandbox Issue 189: D2C gets cranked up
November 15, 2017
Lead: D2C started to flex its muscles just as the decline in the traditional CD market began to really bite. Now it is more important that ever as both a revenue driver and a means of ensuring ongoing fan engagement. We look...
Sandbox Issue 188: Wham, Bam, Instagram
September 29, 2017
Lead: Speak to any artist and ask them what social platform they prefer most and chances are they’ll say Instagram. Away from the trolling on Twitter and the sinkhole of posts on Facebook, Instagram offers a calmer place...
Sandbox Issue 187: Live and Direct
September 29, 2017
Our lead feature this week looks at some of the most inventive and successful recent campaigns using live video on Facebook – an increasingly prominent part of the social network’s featureset. Our Tools page looks...
Sandbox 186: Video killed the video star
September 29, 2017
Lead: So long to big-budget videos? Taylor Swift’s new vid may be breaking YouTube records, but many major artists are starting to question the value of traditional music videos. Our lead feature looks at some of the...
Sandbox 185: Simply the worst
August 7, 2017
Lead: History tends to be written by the winners and that is why we almost exclusively hear about campaigns that worked brilliantly and left everyone involved covered in glory – where the marketing team and artist were...
Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...
