NFTs are undeniably exciting – but are equally confusing, with bloated million-dollar valuations, complicated terminology (a ‘gas fee’ is no longer confined to your rising heating bill) and the feeling that making the...
Behind the Campaign :: Years & Years
March 23, 2022
Martha Kinn (director at YM&U Music and manager of Years & Years), Stephen Hallowes (marketing director at Polydor), Fiona McAuley (head of digital at YM&U, running social media and digital strategy for Years & Years) and...
Tools: NFT Marketplace Roundup
March 23, 2022
With this month’s Sandbox guide focusing on creating NFTs, this issue of Tools aims to provide a quick comparative overview of some of the NFT marketplaces mentioned in the guide: OpenSea, Rarible, OneOf, and NiftyGateway....
Tools :: LabelRadar
March 9, 2022
LabelRadar wants to benefit artists, labels, promoters and fans alike. For artists, it democratises access to key decision makers in the industry by streamlining the demo submission process. It helps labels and promoters...
Behind the Campaign :: Bonobo
March 9, 2022
Samantha Sissons, Maja Matacz, Mita De and Marie Clausen of Ninja Tune explain how a cryptic teaser campaign was used to get things rolling, why they had an intense singles release strategy leading into the album, and more...
The Sandbox Guide to… Marketing Classical Music
February 25, 2022
Classical music works differently: unlike pop, it’s built around the artist, the composer and the piece of music – and there will be multiple great recordings of one composition. And then there’s the barrier to entry:...
Many in the classical world increasingly see TikTok as an important way to reach new audiences, especially younger consumers, so they have adapted to the peculiar rhythms of the medium.
Behind The Campaign :: Ed Sheeran
February 23, 2022
Tools :: Fanbace
February 23, 2022
Merchandise is an important revenue stream for artists, and a means to create stronger bonds with their fans. With a focus on removing the barriers of the traditional merchandise model, sustainability and maximising merch...
Tools: PlaylistSupply
February 9, 2022
Achieving playlisting for an artist is hard work, whether that be through editorial or third-party playlists. While editorial is hyper-competitive, the third-party playlist space can be… let’s say, shady – and...
