sandbox

Sandbox 175: Music goes all-in on Snapchat

Lead: While everyone is currently flapping about Snapchat in terms of its jaw-dropping $28.3bn valuation after its IPO, it’s important to bring things back to what the app actually does and how its huge audience engages...

Sandbox 174: On Air, Video goes live

Lead: Native video was where creatives were being shunted last year, but this year it’s all about live video. With YouTube and Facebook Live promising greater promotional opportunities and reach, to Instagram, Periscope,...

Sandbox 173: The GIF that keeps on giving

Lead: GIFs might seem like a way of flooding the web with the most trivial of content, but they are a hugely important part of building fan communities around artists. While pop acts like Drake, Beyoncé, Little Mix and...

Sandbox 172: Locally Sourced Playlists

Lead: As streaming playlists have created their own centre of gravity around breaking new acts and tracks, there are mounting criticisms that this same centre of gravity benefits only acts from a handful of already-dominant...

Sandbox 171 – The Rise Of Geofilters

Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are being...

Sandbox 170 – Best Music Marketing Campaigns of 2016

It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....

Sandbox 169 – Tooled Up

Lead: Normally Sandbox is all about looking forward, but for the final two issues of 2016 we are looking back at the year that was. In a fortnight we will unveil our campaigns of the year, but in this issue we ask marketers...

Sandbox 168: Archive Mind Catalogue Marketing In The Social Media Age

Lead: As we approach “peak Q4”, it is a time of year when catalogues get a major push as part of the Christmas gifting market. But catalogues, like dogs, are not just for Christmas. How are catalogues maintained and how...

Sandbox 167 – Super Market

Lead: Most acts want as many fans as possible, but the super fans are the first to flock to them and will often be the ones still there long after the stadium shows and #1 singles have dried up. Holding and cultivating them...

Sandbox 166: LP RIP

Lead: The album used to be the centre of gravity for both artist contracts and marketing campaigns. As consumption changes and tilts more towards the single, how do we need to rethink marketing? We look at why the album...

Sandbox 165: What’s Up, Doc?

Lead: Documentaries used to be ponderous 90-minute affairs, but now they are part of the “exclusive content” arms race, with digital services bankrolling them and chopping them into web-friendly consumable chunks. We...

Sandbox 164: Pub-listing – Why Publishers are Pushing Playlists

Lead: Record labels and streaming services themselves dominate in what playlists do and how they do it, but publishers are steadily becoming attuned to how they can help both break their new signings and also give a lift...