Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019
A-Ha launch fan contest ahead of a big YouTube milestone
Here’s a poser for you: when will 1980s stars A-Ha’s music video for ‘Take On Me’ reach one billion views on YouTube? It’s not an idle question on our part: the famous video is not far off that milestone, having notched...
June 21, 2019