Please note that this week, we’re taking our annual week-long news summer pause – however, we are still publishing a Lead story each day, and quick links to other important […]
Tag: Activision
Posted inMarketing, News
Def Leppard debut new video in Guitar Hero Live
The days when a new Def Leppard video would be an instant MTV exclusive are long gone.
Nowadays, the band are looking to other distribution channels to make a splash with their new promos. Yesterday, for example, the veteran rock band released their latest video through the Guitar Hero Live game, within its GHTV channel.
In fact, Def Leppard have their own show on the TV-style channel, which presents tracks for gamers to play along with in linear fashion. The show is called ‘Def Leppard: On Through the Ages’, and includes a mix of old and new tracks – including the premiere of ‘Dangerous’.
Posted inAnalysis, News
Guitar Hero gets its encore
Just under 10 years ago, Activision launched the first game in the Guitar Hero franchise and, for a while, it (and Rock Band, which followed in 2007) was the Great Hope […]
Posted inNews
DO call it a comeback: Guitar Hero tipped to return this year
Music games never went away on console: they just shifted emphasis from plastic instrument peripherals and rock music to motion-tracking cameras and dance/pop. But now the former category could be […]
Posted inNews
Instagram launches its first video ads
Instagram has been testing 15-second video ads for a few months now, but its new units officially went live yesterday with four brands: Disney, Activision, Lancome, Banana Republic and CW. […]
Posted inNews
Activision buys back shares from Vivendi
ionGames publisher Activision has announced a significant buyback of shares from its (now-former) parent company Vivendi.
Posted inNews
Halo 4 and Call of Duty: Black Ops II rake in the cash
Halo 4 and Call of Duty: Black Ops II reached $220m and $500m of sales respectively, within the first 24 hours of their releases.
Posted inNews
Ubisoft sues Black Eyed Peas over unreleased iOS game
Ubisoft has slapped the Black Eyed Peas with a $1m lawsuit, claiming that an iOS game based on the band, which cost $150k to develop, remains unreleased.
Posted inNews
No Doubt settles its Band Hero lawsuit
Ska-pop band No Doubt won’t be going to court with games publisher Activision, after settling their lawsuit weeks before a trial was due to start.
Posted inNews
Axl gets (another) day in court
Axl Rose’s lawsuit against Guitar Hero publisher Activision will now proceed to court.
Posted inNews
No Doubt’s Band Hero avatar case gets jury hearing
No Doubt’s argument that gaming company Activision misled them over how their avatars would look in the Band Hero will go to jury trial.
Posted inNews
Vivendi ‘stupefaction’ at break-up rumours
Last week, Bloomberg suggested that Vivendi was considering breaking itself in two, with one company containing Universal Music Group and Activision Blizzard, and the other its telecoms and content distribution divisions.