Tag: ad budgets

Budget marketing should be a cause for celebration all round: it doesn’t matter if you have a big budget or tight purse-strings – crafty music industry marketers are always looking to make their money go that little bit...

YouTube is significantly upping its efforts to persuade big brands and their agencies to shift more of their ad budgets from TV to online video – witness its recently-announced Google Preferred initiative (Bulletin, 15-Apr-14)....