Tag: adage

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Instagram launches slideshow ‘carousel’ ad unit

Sony Music was one of the first music firms to test Instagram advertising last year, although the emphasis for the Facebook subsidiary’s ad business has been more on other types of consumer brands. Even so, Sony and others...
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Twitter buys ‘Niche’ agency to connect brands and creators

Have you heard of Niche? Twitter certainly has: it’s bought the company for a reported $30m. But what is it? Twitter describes it as “a provider of software, community and monetisation services for the growing creative...
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How much for a Snapchat ad? $750k a day…

After a lengthy period of growth without any revenues coming in, Snapchat launched its advertising offering last year, with Universal Pictures first to bite with an ad for horror movie Ouija. Now AdAge is reporting more details...
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More details emerge on Twitter’s ad and video plans

2015 is going to be an important year for Twitter, and not just because of persistent rumours that the company’s CEO Dick Costolo could be on his way out. The Wall Street Journal published new details on one of Twitter’s...
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Pinterest reportedly charging $1m-$2m for advertising

Pinterest reportedly charging $1m-$2m for advertising | Music Ally
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Apple’s iAd business still struggling to win ad industry friends

iAd is a big part of Apple’s iTunes Radio business, with music rightsholders sold on the idea that Apple can generate meaningful mobile advertising revenues,
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Latest Shazam stats: 86m active users and 17m daily tags

A profile of Shazam by AdAge includes some new figures on the discovery app’s growth, as well as plenty of detail on its advertising strategy.
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People warier of data collection by Google, Facebook and Twitter

2013 was the year many more people started asking questions about online privacy,
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iTunes Radio ‘right on target’ so far says agency OMD

Apple’s iTunes Radio service launched in September, but are its launch advertisers happy with its performance so far?