Tag: ads

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Nas uses AudioMob and speaks directly to gamers to promote 14th studio album “King’s Disease II”

This is a Partner Content post by Christian Facey, CEO at AudioMob. Nas quickly became one of my favourite rappers when I was a teenager – I remember mimicking Rhythm Roulette with friends when I was learning to produce...
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Ad blocking has hit a “plateau” (maybe, hopefully) according to the ad industry

In what could be bullishness or total denial, the ad industry is suggesting that use of ad-blocking software has hit a plateau in the UK.
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How much are the biggest YouTube beauty channels making?

YouTube famously keeps details of its revenues close to its chest, and insists its network of creators does the same. Thankfully, there are a fair few companies trying to get to the bottom of how much money is being made...
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Facebook talks up ‘the value of viewed impressions’

Facebook’s advertising team has published a new blog post outlining its views on, well, views. “Not all ad impressions are created equal. Increasingly, advertisers, publishers and advertising industry groups are adopting...
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Facebook is now score your ads out of 10 for ‘relevance’

How relevant are your Facebook ads? The social network is going to start telling you. “Beginning this week, we’re going to start showing relevance scores as a visible metric in our ads reporting tools,” explained the...
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How much for a Snapchat ad? $750k a day…

After a lengthy period of growth without any revenues coming in, Snapchat launched its advertising offering last year, with Universal Pictures first to bite with an ad for horror movie Ouija. Now AdAge is reporting more details...
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Sony Music on board for Instagram ads launch in the UK

Yesterday, the UK became the second country to get advertising in Instagram, following the US, where the Facebook-owned app launched ads last year. Seven brands are on board for the UK launch: major label Sony Music, together...
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SoundCloud’s ads will be US-only for now, but ‘elegant’

Yesterday morning, we reported on SoundCloud’s plans to introduce advertising on its surface with an initially-limited number of partner artists and distributors. Now CEO Alexander Ljung has been giving more details on...
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Snapchat Discovery to provide ‘disappearing’ videos, news and ads

Social app Snapchat remains hugely popular, particularly with teenagers, but how it’s ever going to make money remains a hot topic for debate. The company’s plans are becoming clearer though: the Wall Street Journal says...
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Twitter launches Promoted Video ads in beta

Twitter is hoping to follow Facebook’s path to profitability through mobile ads, announcing its latest unit yesterday: Promoted Video. Aimed more at big brands and entertainment firms, it’s an attempt to tap into...
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Facebook launches its auto-play video advertisements

People have been speculating about when Facebook would start running auto-play video ads in its news feed for a year or more,
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Instagram offers a first look at how its ads will work

It's been an open secret that advertising is coming to Instagram for a while now.