Tag: advertising

If labels weren’t already pushing for a share of TikTok’s advertising revenues, the latest predictions from research firm Omdia should change that.

There are significant concerns about the impact that economic recessions around the world may have on paid music subscriptions.

With advertisers fleeing Twitter, now’s probably a good time for any advertising-supported service to be shouting the merits of booking ads on its platform.

We reported yesterday on mounting pressure on TikTok to pay more royalties to music rightsholders. Now there's an update.

"Who killed the social media ad boom?" asked the Financial Times on Friday, in a piece sparked by the estimates from research firm eMarketer.

YouTube’s advertising revenues were down 1.9% year-on-year in Q3: a rare decline for one of tech firm Alphabet’s key business lines.

TikTok has been pitching brands and agencies on the idea of amping up their spending in its app even more.

Research firm Kagan has published its latest predictions for the growth of digital audio advertising in the US.

Through the sheer weight of on-platform promotional power, YouTube has driven its Shorts format to 30bn daily views.

We know that TikTok is very keen on growing its e-commerce business, and now that includes selling ads built for shopping.

Well-connected Apple-watcher Mark Gurman reported on the ambitions of the company's advertising boss Todd Teresi.

Meta is mustard-keen right now to make its short-video Reels format central to its various apps, particularly Instagram.