TikTok may launch ‘curated feed’ to boost ad revenues
One of many mysteries of this algorithm-driven age is how TikTok’s ‘For You’ feed works, in terms of the videos it recommends to users of its app. However, a report in the Financial Times this morning suggests that...
January 13, 2020
Spotify makes its first big move in podcast advertising
Spotify has been making original podcasts for some time now, with its pipeline boosted by its acquisition of production studios Gimlet Media and Parcast. Now the company is making its long-awaited first move into podcast...
January 9, 2020
Spotify suspends political advertising ahead of US election
The latter months of 2019 saw a debate around political advertising on social media, particularly in the US, with the various social platforms increasingly jumpy about the 2020 presidential election campaign. Now Spotify...
January 2, 2020
Gaana now has 125m monthly active users – and a new voice-ads partnership
Gaana is the latest music-streaming service exploring the potential of interactive voice ads, following announcements earlier this year from Spotify and Pandora. The Indian service is working with the same partner as...
December 20, 2019
Pandora launches its test of interactive voice adverts
Earlier this year, Pandora announced a deal to test ‘interactive voice advertising’ through a partnership with a company called Instreamatic. At the time, the tests were slated to begin later in 2019. Well, now they’ve...
December 13, 2019
Spotify advises $5k minimum spend for its new ‘marquee’ ads
In October, Spotify announced that it would be testing sponsorship of its full-screen ‘marquee’ album recommendations, allowing artist teams in the US to buy these spots – but only for people who’d already listened...
December 3, 2019
Tools. Toneden: Automated Social Marketing
With a multitude of music marketing tools available to artist teams, it can sometimes be difficult to decide which ones to prioritise, especially when most of them are eating into your monthly budget. It’s therefore great...
November 28, 2019
eMarketer: France/Germany Facebook flight is ‘faster than expected’
Journalists, analysts and research companies have been warning about a ‘Facebook flight’ – people migrating away from the social network – for years now, yet overall, the company’s user base has continued to grow....
November 25, 2019
FTC launches new guide to influencer-marketing disclosures
A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide –...
November 6, 2019
Sandbox Issue 239: Music and Advertising’s tense union
Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...
November 4, 2019
Twitter ups pressure on Facebook by banning all political ads
Facebook has been under pressure over its policy on political advertising: and specifically, on its policy of not taking down ads by politicians even if they include outright lies. Yesterday, Twitter upped the pressure on...
October 31, 2019
US digital audio advertising grew by 30% in first half of 2019
Advertising-industry body the Internet Advertising Bureau (IAB) has published its mid-year report on digital ad revenues in the US. The big figure is $57.9bn: that’s how much money was spent on digital advertising in...
October 22, 2019