Tag: advertising

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TikTok tipped to grow its annual ad revenues to $122.5bn by 2027

If labels weren’t already pushing for a share of TikTok’s advertising revenues, the latest predictions from research firm Omdia should change that.
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Brands survey hints at recession silver lining for ad-supported music

There are significant concerns about the impact that economic recessions around the world may have on paid music subscriptions.
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Spotify makes its latest pitch for Marquee ads effectiveness

With advertisers fleeing Twitter, now’s probably a good time for any advertising-supported service to be shouting the merits of booking ads on its platform.
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Labels push for a share of TikTok’s advertising revenues

We reported yesterday on mounting pressure on TikTok to pay more royalties to music rightsholders. Now there's an update.
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eMarketer predicts tenfold slowdown of social-media ad growth

"Who killed the social media ad boom?" asked the Financial Times on Friday, in a piece sparked by the estimates from research firm eMarketer.
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Alphabet financials reveal decline in YouTube ad revenues

YouTube’s advertising revenues were down 1.9% year-on-year in Q3: a rare decline for one of tech firm Alphabet’s key business lines.
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Latest TikTok advertising features include Focused View

TikTok has been pitching brands and agencies on the idea of amping up their spending in its app even more.
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US music-streaming and podcast ad revenues tipped for 11% growth

Research firm Kagan has published its latest predictions for the growth of digital audio advertising in the US.
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YouTube to announce Shorts ads and partner program changes

Through the sheer weight of on-platform promotional power, YouTube has driven its Shorts format to 30bn daily views.
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TikTok gets three new advertising formats focused on shopping

We know that TikTok is very keen on growing its e-commerce business, and now that includes selling ads built for shopping.
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Report claims Apple has big plans for its advertising business

Well-connected Apple-watcher Mark Gurman reported on the ambitions of the company's advertising boss Todd Teresi.
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Business accounts can now turn Instagram Reels into ads

Meta is mustard-keen right now to make its short-video Reels format central to its various apps, particularly Instagram.