Tag: advertising

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Spotify plans hiring spree for advertising sales staff

Spotify's head of advertising business Lee Brown has signalled the company's plans to go on a hiring spree outside North America to bolster its ad revenues.
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Spotify rebrands its advertising business and courts brands

Spotify has rebranded its advertising division from Spotify for Brands to Spotify Advertising – a sentence to make your head spin if ever we heard one. The rebranding comes as Spotify launches its latest campaign to...
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Feed uses AI for social advertising on small budgets

UK-based startup Feed wants to help marketers on smaller budgets, including artists and labels, get more out of their Facebook and Instagram advertising.
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Spotify’s self-service marquee ads are sparking some criticism

There is criticism for Spotify’s marquee pop-up ads, and the self-service ‘campaign’ tool that labels and artist teams can use to book them.
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YouTube advertising revenues grew 84% to $7bn in Q2 2021

YouTube is over the challenges that the Covid-19 pandemic caused for online ad businesses - its latest financial results show strong figures for ad revenues
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Tools. Audiomob: Audio advertising meets gaming

Gaming audiences belong to the most engaged group of music fans – a recent report by MIDiA research and Twitch revealed that gamers engage with all forms of music activities – like music subscriptions or merchandise...
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Spotify expands its advertising network to more countries

Spotify unveiled its ‘Spotify Audience Network’ at its Stream On event in February, describing it as a “first of its kind podcast advertising marketplace where advertisers can buy across a network of original, exclusive...
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Audiomack says 64% of its iOS users opted in to ad tracking

Apple now requires iOS developers to ask users if their apps are allowed to track them across other apps and websites. Early indications are that many people’s response is to decline – as many as 96% according...
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TikTok is reportedly upping its prices for advertising

How much would you have to pay for a one-day TikTok homepage takeover in the US? $1.4m in the third quarter of the year, rising to more than $2m in peak holiday season, according to a report by Bloomberg. It bagged a document...
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AudioMob joins Google’s European Black Founders Fund

AudioMob is a startup focusing on in-game audio ads for mobile games, and it has been working on campaigns with a number of labels including WMG and BMG. Now it’s also got backing from Google, which has made it one...
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US Congress takes an interest in Spotify Discovery Mode

There may be trouble ahead for Spotify and its ‘Discovery Mode’ feature. That’s the program where artists and labels can select tracks to be promoted in the recommendation algorithms for Spotify’s radio and autoplay...
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Tools: Westcott

Westcott is a platform that automatically advertises catalogue music: it generates Facebook and Instagram ads, identifies audiences, tracks industry signals, figures out best market pricing, makes ad buys, and provides real-time...