YouTube now has more than 2bn monthly music users
In mid-2018, YouTube said that more than one billion people visited it every month to consume music. Two and a half years later, that total has doubled to more than two billion. The new milestone has been announced this...
November 17, 2020
Tools: Feed. Automate Instagram and Facebook advertising
Nick Edwards and Joshua Jankowski built Feed as a tool that automates the advertising of organic content on Facebook and Instagram to build an artist’s audience, having artists with smaller budgets and no dedicated digital...
October 28, 2020
PPC & Social Media Advertising Specialist – Deviate Digital – London
Deviate Digital are seeking a PPC & Social Media Advertising Specialist to join their growing team based at Tileyard Studios in Kings Cross, London. Deviate Digital was founded by Sammy Andrews in 2017 and has been...
October 1, 2020
Spotify expands Discover Weekly sponsorship to EMEA countries
In early 2019 Spotify opened up its flagship algo-personalised playlist, Discover Weekly, to brand sponsorships. However, so far the option for advertisers to sponsor the playlist has only been tested in North America and...
August 27, 2020
Beatchain launches Fan Builder automated ad-buying feature
We last wrote about digital marketing firm Beatchain in June, when it launched a smart-links feature called ‘hypelinks’ aimed at independent artists and labels. Now it’s got another new tool for its clients...
August 18, 2020
Google launches tools for audio ads on Spotify and Pandora
Is there more money to be squeezed out of the ad-supported music market? Google hopes so. But for once, we're not talking about YouTube in this context. Google's advertising business is also putting some more effort into...
August 7, 2020
IAB report quantifies Covid-19 hit to US podcast ad revenues
Advertising industry body the IAB has published its latest figures on the podcast ads market in the US. "With an expected growth rate of 14.7%, US podcast advertising revenues are nearing the $1bn mark," it claimed. Are...
July 15, 2020
Spotify snags $20m podcast advertising deal with Omnicom
Podcasts have sent Spotify's valuation soaring in recent weeks, but they're also starting to generate income for the company. Yesterday, it announced a 'strategic podcast advertising partnership' with advertising giant...
July 9, 2020
More than 400 brands are boycotting Facebook ads this month
We wrote last month about the launch of a ‘Stop Hate for Profit‘ campaign encouraging brands to pause their advertising on Facebook and Instagram, in protest at Facebook’s policies around hate speech and...
July 2, 2020
Stop Hate for Profit campaign targets Facebook ad revenues
Long-running complaints about the proliferation of hate speech on social media – and the perceived unwillingness of some platforms to properly tackle the challenge – is bubbling up into a new campaign called ‘Stop...
June 29, 2020
Spotify steps up podcast monetisation with in-app offers
Spotify is trying something new around podcast advertising: 'in-app offers'. It means that when someone's listening to a podcast and hears an ad from a sponsor with a particular offer, they'll also be able to tap on a link...
June 23, 2020
Instagram to share revenue with creators with badges and ads
In April this year, we reported on the acknowledgment by a couple of Instagram executives that they had plans afoot to help creators (musicians included) to make money from their livestreams on the platform. Yesterday,...
May 28, 2020