Spotify ‘On Repeat’ opens up to sponsors after 12bn streams
Spotify launched its 'On Repeat' algo-personalised playlist in September 2019 alongside 'Repeat Rewind'. Both were designed to serve up tracks that individual listeners had played frequently – in the last month and earlier...
April 6, 2021
YouTube trumpets hip-hop growth in push for more advertising
One particular hip-hop video may be giving YouTube some internal ructions (see earlier story) but the service is keen to talk up the wider importance of the genre – particularly for advertisers. “Of the top three...
March 31, 2021
Spotify beta tests new marquee management tool in the US
Marquee is Spotify’s marketing tool for promoting an artist’s new album to people who’ve listened to them – the full-screen pop-ups that appear over its mobile homescreen. Now Spotify is beta testing...
March 25, 2021
YouTube advertising revenues grew 46% to $6.9bn in Q4 2020
Google and YouTube’s parent company Alphabet published its latest financial numbers yesterday, including advertising revenue figures for YouTube. They show a big bounce-back from the initial hit caused by the Covid-19...
February 3, 2021
Messaging app Telegram to start serving adverts in 2021
Encrypted messaging app Telegram has nearly 500m users, but it needs to start making money. Now the company has revealed part of its plans: advertising. Founder Pavel Durov announced that the ads will NOT appear in people’s...
January 4, 2021
YouTube now has more than 2bn monthly music users
In mid-2018, YouTube said that more than one billion people visited it every month to consume music. Two and a half years later, that total has doubled to more than two billion. The new milestone has been announced this...
November 17, 2020
Tools: Feed. Automate Instagram and Facebook advertising
Nick Edwards and Joshua Jankowski built Feed as a tool that automates the advertising of organic content on Facebook and Instagram to build an artist’s audience, having artists with smaller budgets and no dedicated digital...
October 28, 2020
PPC & Social Media Advertising Specialist – Deviate Digital – London
Deviate Digital are seeking a PPC & Social Media Advertising Specialist to join their growing team based at Tileyard Studios in Kings Cross, London. Deviate Digital was founded by Sammy Andrews in 2017 and has been...
October 1, 2020
Spotify expands Discover Weekly sponsorship to EMEA countries
In early 2019 Spotify opened up its flagship algo-personalised playlist, Discover Weekly, to brand sponsorships. However, so far the option for advertisers to sponsor the playlist has only been tested in North America and...
August 27, 2020
Beatchain launches Fan Builder automated ad-buying feature
We last wrote about digital marketing firm Beatchain in June, when it launched a smart-links feature called ‘hypelinks’ aimed at independent artists and labels. Now it’s got another new tool for its clients...
August 18, 2020
Google launches tools for audio ads on Spotify and Pandora
Is there more money to be squeezed out of the ad-supported music market? Google hopes so. But for once, we're not talking about YouTube in this context. Google's advertising business is also putting some more effort into...
August 7, 2020
IAB report quantifies Covid-19 hit to US podcast ad revenues
Advertising industry body the IAB has published its latest figures on the podcast ads market in the US. "With an expected growth rate of 14.7%, US podcast advertising revenues are nearing the $1bn mark," it claimed. Are...
July 15, 2020