FTC launches new guide to influencer-marketing disclosures
A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide –...
November 6, 2019
Sandbox Issue 239: Music and Advertising’s tense union
Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...
November 4, 2019
Twitter ups pressure on Facebook by banning all political ads
Facebook has been under pressure over its policy on political advertising: and specifically, on its policy of not taking down ads by politicians even if they include outright lies. Yesterday, Twitter upped the pressure on...
October 31, 2019
US digital audio advertising grew by 30% in first half of 2019
Advertising-industry body the Internet Advertising Bureau (IAB) has published its mid-year report on digital ad revenues in the US. The big figure is $57.9bn: that’s how much money was spent on digital advertising in...
October 22, 2019
Pandora and TikTok ads found on video-piracy service TeaTV
There is no suggestion that Pandora or TikTok are knowingly funding a TV-piracy service called TeaTV. But ads for these and other legitimate digital services have been found within that website, in an investigation published...
October 21, 2019
TikTok explains why it won’t allow political advertising
Next year’s US presidential election promises to be a bumper pay-day for ad-supported digital services of all kinds, music included. Certainly Pandora and Spotify will be angling for the audio budgets of the candidates...
October 4, 2019
‘Juicing’ YouTube views with ads isn’t just an India thing
Sony Music artist Badshah came under the spotlight recently when his label claimed he’d broken YouTube’s first-day-views record; YouTube pointedly didn’t confirm it (and still hasn’t); and then debate ensued about...
September 5, 2019
Spotify subsidiaries launch new business and horoscopes podcasts
The production lines are rolling for Spotify’s recently-acquired podcast studios, Gimlet and Parcast. Yesterday each had a brand new podcast to announce. Gimlet’s is called ‘The Journal’, and is a partnership with...
September 4, 2019
Report: TikTok is testing a native audience network for ads
If TikTok is going to pay sizeable royalties to music rightsholders at some point, it’s going to need sizeable revenues, with advertising likely to loom large. So, AdWeek’s report on the company’s plans should make...
August 28, 2019
JioSaavn adds two new display-advertising units to its service
Indian music-streaming service JioSaavn is adding a pair of new ad units to boost its revenues from its free tier. They’re called Maximus and Showcase, with the former being a full-screen display ad takeover that’s...
August 22, 2019
Spotify beefs up its advertising-targeting features
Spotify’s advertising revenues grew by 34% to €165m in the second quarter of this year, and while that’s less than 10% of the company’s overall turnover, ads and the free tier ‘funnel’ continue to be of high strategic...
August 2, 2019
Amazon invites brands to test audio ads in free music service
Amazon launched its ad-supported music-streaming tier in April, initially in the US, but details of its plans for that advertising haven’t been talked about much. Now Advertising Age has bagged a copy of Amazon’s pitch...
July 25, 2019