Tag: advertising

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YouTube unveils ‘Bumper Machine’ tool to create six-second ads

YouTube has launched a couple of new ways to advertise on its platform, which may be of use for artists or smaller labels who are lacking the time and resources for creating and editing video ads. One of them is called Bumper...
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Facebook warns that its new privacy tool ‘may impact targeting’

From unintended consequences of its core features to deliberate abuses of the way it made users’ data available to developers, Facebook is firefighting on several fronts in 2019. It should come as no surprise that its attempts...
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Senior Digital Marketing Manager – Warner Bros. Records – London

With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR,...
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Google will offer users greater privacy and restrict cookie usage

There are flashpoint moments like Cambridge Analytica or major data breaches, but privacy concerns remain a low rumbling noise in the background for most people using online platforms and connected devices. At Google’s...
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Spotify is testing voice-enabled ads in the US

When we think about smart speakers and voice control, we tend to think about people controlling music. But there’s also potential for them to be interacting with advertisements too. Spotify has announced that it is testing...
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YouTube programming gets interactive

Ben Relles has been named as the new head of innovation at YouTube, a role that will see the video platform move deeper into interactive programming and live specials. He was previously head of unscripted (i.e. reality/documentary...
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Spotify Ad Studio adds advanced streaming conversion metrics

A new post on the Spotify for Artists blog outlines updates to the Spotify Ad Studio feature where clients will get access to a new set of streaming conversion metrics that can show how users on the service’s free tier...
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Pandora will test interactive voice ads later this year

When we talk about what voice assistants and smart speakers mean for music, we tend to focus on interactions with the music itself: people asking Alexa, Google Assistant or Siri to play certain tracks and artists, or other...
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AI Music debuts AI-powered ‘sympaphonic’ audio advertisements

We wrote about British startup AI Music’s recent launch of its first consumer app, which lets people try out its AI-powered ‘shapeshifting’ technology to remix songs. However, it’s also putting its tech to another,...
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Spotify to crack down on listeners using ad-blocking tools

Spotify’s latest update to its terms and conditions of use was published yesterday (7 February), and one of the new clauses is picking up some interest from tech-news sites. New to the list of forbidden activities for...
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TikTok is testing advertisements in the UK and US

Social-video app TikTok is finally ready to turn on some monetisation features, in the form of in-app advertisements and branded content. Digiday has the story: it spotted an ad for food-delivery app GrubHub earlier this...
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Spotify’s Ad Studio is its fastest-growing advertising channel

Spotify has been banging the drum this week for Spotify Ad Studio, its self-serve advertising platform that launched in September 2017, and is available in the US, UK, Canada and Australia. The company now says it’s Spotify’s...