Spotify plans hiring spree for advertising sales staff
Spotify's head of advertising business Lee Brown has signalled the company's plans to go on a hiring spree outside North America to bolster its ad revenues.
October 20, 2021
Spotify rebrands its advertising business and courts brands
Spotify has rebranded its advertising division from Spotify for Brands to Spotify Advertising – a sentence to make your head spin if ever we heard one. The rebranding comes as Spotify launches its latest campaign to...
September 28, 2021
Feed uses AI for social advertising on small budgets
UK-based startup Feed wants to help marketers on smaller budgets, including artists and labels, get more out of their Facebook and Instagram advertising.
August 24, 2021
Spotify’s self-service marquee ads are sparking some criticism
There is criticism for Spotify’s marquee pop-up ads, and the self-service ‘campaign’ tool that labels and artist teams can use to book them.
August 9, 2021
YouTube advertising revenues grew 84% to $7bn in Q2 2021
YouTube is over the challenges that the Covid-19 pandemic caused for online ad businesses - its latest financial results show strong figures for ad revenues
July 28, 2021
Tools. Audiomob: Audio advertising meets gaming
Gaming audiences belong to the most engaged group of music fans – a recent report by MIDiA research and Twitch revealed that gamers engage with all forms of music activities – like music subscriptions or merchandise...
July 12, 2021
Spotify expands its advertising network to more countries
Spotify unveiled its ‘Spotify Audience Network’ at its Stream On event in February, describing it as a “first of its kind podcast advertising marketplace where advertisers can buy across a network of original, exclusive...
June 30, 2021
Audiomack says 64% of its iOS users opted in to ad tracking
Apple now requires iOS developers to ask users if their apps are allowed to track them across other apps and websites. Early indications are that many people’s response is to decline – as many as 96% according...
June 14, 2021
TikTok is reportedly upping its prices for advertising
How much would you have to pay for a one-day TikTok homepage takeover in the US? $1.4m in the third quarter of the year, rising to more than $2m in peak holiday season, according to a report by Bloomberg. It bagged a document...
June 11, 2021
AudioMob joins Google’s European Black Founders Fund
AudioMob is a startup focusing on in-game audio ads for mobile games, and it has been working on campaigns with a number of labels including WMG and BMG. Now it’s also got backing from Google, which has made it one...
June 7, 2021
US Congress takes an interest in Spotify Discovery Mode
There may be trouble ahead for Spotify and its ‘Discovery Mode’ feature. That’s the program where artists and labels can select tracks to be promoted in the recommendation algorithms for Spotify’s radio and autoplay...
June 4, 2021