Tag: advertising

One of many mysteries of this algorithm-driven age is how TikTok’s ‘For You’ feed works, in terms of the videos it recommends to users of its app. However, a report in the Financial Times this morning suggests that...

Spotify has been making original podcasts for some time now, with its pipeline boosted by its acquisition of production studios Gimlet Media and Parcast. Now the company is making its long-awaited first move into podcast...

The latter months of 2019 saw a debate around political advertising on social media, particularly in the US, with the various social platforms increasingly jumpy about the 2020 presidential election campaign. Now Spotify...

Gaana is the latest music-streaming service exploring the potential of interactive voice ads, following announcements earlier this year from Spotify and Pandora. The Indian service is working with the same partner as...

Earlier this year, Pandora announced a deal to test ‘interactive voice advertising’ through a partnership with a company called Instreamatic. At the time, the tests were slated to begin later in 2019. Well, now they’ve...

In October, Spotify announced that it would be testing sponsorship of its full-screen ‘marquee’ album recommendations, allowing artist teams in the US to buy these spots – but only for people who’d already listened...

With a multitude of music marketing tools available to artist teams, it can sometimes be difficult to decide which ones to prioritise, especially when most of them are eating into your monthly budget.  It’s therefore great...

Journalists, analysts and research companies have been warning about a ‘Facebook flight’ – people migrating away from the social network – for years now, yet overall, the company’s user base has continued to grow....

A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide –...

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...

Facebook has been under pressure over its policy on political advertising: and specifically, on its policy of not taking down ads by politicians even if they include outright lies. Yesterday, Twitter upped the pressure on...

Advertising-industry body the Internet Advertising Bureau (IAB) has published its mid-year report on digital ad revenues in the US. The big figure is $57.9bn: that’s how much money was spent on digital advertising in...