Tag: advertising

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Google launches tools for audio ads on Spotify and Pandora

Is there more money to be squeezed out of the ad-supported music market? Google hopes so. But for once, we're not talking about YouTube in this context. Google's advertising business is also putting some more effort into...
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IAB report quantifies Covid-19 hit to US podcast ad revenues

Advertising industry body the IAB has published its latest figures on the podcast ads market in the US. "With an expected growth rate of 14.7%, US podcast advertising revenues are nearing the $1bn mark," it claimed. Are...
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Spotify snags $20m podcast advertising deal with Omnicom

Podcasts have sent Spotify's valuation soaring in recent weeks, but they're also starting to generate income for the company. Yesterday, it announced a 'strategic podcast advertising partnership' with advertising giant...
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More than 400 brands are boycotting Facebook ads this month

We wrote last month about the launch of a ‘Stop Hate for Profit‘ campaign encouraging brands to pause their advertising on Facebook and Instagram, in protest at Facebook’s policies around hate speech and...
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Stop Hate for Profit campaign targets Facebook ad revenues

Long-running complaints about the proliferation of hate speech on social media – and the perceived unwillingness of some platforms to properly tackle the challenge – is bubbling up into a new campaign called ‘Stop...
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Spotify steps up podcast monetisation with in-app offers

Spotify is trying something new around podcast advertising: 'in-app offers'. It means that when someone's listening to a podcast and hears an ad from a sponsor with a particular offer, they'll also be able to tap on a link...
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Instagram to share revenue with creators with badges and ads

In April this year, we reported on the acknowledgment by a couple of Instagram executives that they had plans afoot to help creators (musicians included) to make money from their livestreams on the platform. Yesterday,...
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YouTube Select aims to boost YouTube’s advertising revenue

A blunt truth underpinning the ‘value gap’ debate: if YouTube is going to pay music rightsholders more royalties, one of the best ways will be by increasing its advertising revenues. Which, as we reported earlier...
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Canadian firm VoxTonePro files lawsuit over Spotify Ad Studio

Spotify is facing another lawsuit, although this one isn’t focusing on licensing or royalties. Instead, a Canadian company called VoxTonePro is accusing the streaming service of stealing its trade secrets, and using them...
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Alphabet’s Q1 included ‘significant slowdown in ad revenues’

It should come as no surprise that Covid-19 is figuring prominently in the Q1 financial results of every public company. Alphabet announced its figures yesterday, and warned that although its revenues were up 13% to $41.2bn...
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Spotify rolls its podcast ad-insertion tech out in Germany

In January, we reported on Spotify’s announcement in the US of its ‘Streaming Ad Insertion’ [SAI] technology: a system to boost advertising within its original and exclusive shows by giving brands and podcast makers...
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More data emerges on Covid-19 impact on YouTube ad rates

In terms of traffic, YouTube is getting an almighty battering at the moment, with people working from home (and just as importantly, children’s schools closed). But we’ve reported already on talk of the advertising...