TikTok tipped to grow its annual ad revenues to $122.5bn by 2027
If labels weren’t already pushing for a share of TikTok’s advertising revenues, the latest predictions from research firm Omdia should change that.
November 24, 2022
Brands survey hints at recession silver lining for ad-supported music
There are significant concerns about the impact that economic recessions around the world may have on paid music subscriptions.
November 21, 2022
Spotify makes its latest pitch for Marquee ads effectiveness
With advertisers fleeing Twitter, now’s probably a good time for any advertising-supported service to be shouting the merits of booking ads on its platform.
November 18, 2022
Labels push for a share of TikTok’s advertising revenues
We reported yesterday on mounting pressure on TikTok to pay more royalties to music rightsholders. Now there's an update.
November 9, 2022
eMarketer predicts tenfold slowdown of social-media ad growth
"Who killed the social media ad boom?" asked the Financial Times on Friday, in a piece sparked by the estimates from research firm eMarketer.
October 31, 2022
Alphabet financials reveal decline in YouTube ad revenues
YouTube’s advertising revenues were down 1.9% year-on-year in Q3: a rare decline for one of tech firm Alphabet’s key business lines.
October 26, 2022
Latest TikTok advertising features include Focused View
TikTok has been pitching brands and agencies on the idea of amping up their spending in its app even more.
October 14, 2022
US music-streaming and podcast ad revenues tipped for 11% growth
Research firm Kagan has published its latest predictions for the growth of digital audio advertising in the US.
September 21, 2022
YouTube to announce Shorts ads and partner program changes
Through the sheer weight of on-platform promotional power, YouTube has driven its Shorts format to 30bn daily views.
September 19, 2022
TikTok gets three new advertising formats focused on shopping
We know that TikTok is very keen on growing its e-commerce business, and now that includes selling ads built for shopping.
August 18, 2022
Report claims Apple has big plans for its advertising business
Well-connected Apple-watcher Mark Gurman reported on the ambitions of the company's advertising boss Todd Teresi.
August 15, 2022