Analyst predicts big hit to Facebook and Google ad revenues
We’re trying to report on all the positive news amid the coronavirus pandemic, but we can’t ignore the bad news. For example, the likely impact on digital advertising spending, with the giants of that space – Google...
March 26, 2020
Cardi B and Jordin Sparks rapped by FTC over sponsored posts
Things Music Ally learned today: there’s a brand of tea that will cleanse your colon. We’re happy to share this new-found knowledge with you. Why are we writing about it? Because the maker of said tea, a company called...
March 12, 2020
Digital Marketing Manager – Cooking Vinyl – London
Overview of Role We are seeking an individual to handle digital marketing and advertising initiatives for a portion of our roster on a permanent contract. The position will work closely with Project Management, International...
March 3, 2020
Fortnite boss sees ‘free stuff in games’ as future of ads
It’s a bit reductive to call Tim Sweeney just the ‘Fortnite boss’ – his company Epic Games has a big business outside that game too, from the Unreal Engine development platform to game series like Gears...
February 13, 2020
Google’s Chrome browser to block ‘intrusive’ ads around videos
Google’s Chrome browser will soon stop showing videos that include certain kinds of ads, and the policy will affect YouTube as well as other websites. The changes are outlined in a blog post from Google describing...
February 7, 2020
TikTok may launch ‘curated feed’ to boost ad revenues
One of many mysteries of this algorithm-driven age is how TikTok’s ‘For You’ feed works, in terms of the videos it recommends to users of its app. However, a report in the Financial Times this morning suggests that...
January 13, 2020
Spotify makes its first big move in podcast advertising
Spotify has been making original podcasts for some time now, with its pipeline boosted by its acquisition of production studios Gimlet Media and Parcast. Now the company is making its long-awaited first move into podcast...
January 9, 2020
Spotify suspends political advertising ahead of US election
The latter months of 2019 saw a debate around political advertising on social media, particularly in the US, with the various social platforms increasingly jumpy about the 2020 presidential election campaign. Now Spotify...
January 2, 2020
Gaana now has 125m monthly active users – and a new voice-ads partnership
Gaana is the latest music-streaming service exploring the potential of interactive voice ads, following announcements earlier this year from Spotify and Pandora. The Indian service is working with the same partner as...
December 20, 2019
Pandora launches its test of interactive voice adverts
Earlier this year, Pandora announced a deal to test ‘interactive voice advertising’ through a partnership with a company called Instreamatic. At the time, the tests were slated to begin later in 2019. Well, now they’ve...
December 13, 2019
Spotify advises $5k minimum spend for its new ‘marquee’ ads
In October, Spotify announced that it would be testing sponsorship of its full-screen ‘marquee’ album recommendations, allowing artist teams in the US to buy these spots – but only for people who’d already listened...
December 3, 2019