Tag: advertising

We’re trying to report on all the positive news amid the coronavirus pandemic, but we can’t ignore the bad news. For example, the likely impact on digital advertising spending, with the giants of that space – Google...

Things Music Ally learned today: there’s a brand of tea that will cleanse your colon. We’re happy to share this new-found knowledge with you. Why are we writing about it? Because the maker of said tea, a company called...

Overview of Role  We are seeking an individual to handle digital marketing and advertising initiatives for a portion of our roster on a permanent contract. The position will work closely with Project Management, International...

It’s a bit reductive to call Tim Sweeney just the ‘Fortnite boss’ – his company Epic Games has a big business outside that game too, from the Unreal Engine development platform to game series like Gears...

Google’s Chrome browser will soon stop showing videos that include certain kinds of ads, and the policy will affect YouTube as well as other websites. The changes are outlined in a blog post from Google describing...

One of many mysteries of this algorithm-driven age is how TikTok’s ‘For You’ feed works, in terms of the videos it recommends to users of its app. However, a report in the Financial Times this morning suggests that...

Spotify has been making original podcasts for some time now, with its pipeline boosted by its acquisition of production studios Gimlet Media and Parcast. Now the company is making its long-awaited first move into podcast...

The latter months of 2019 saw a debate around political advertising on social media, particularly in the US, with the various social platforms increasingly jumpy about the 2020 presidential election campaign. Now Spotify...

Gaana is the latest music-streaming service exploring the potential of interactive voice ads, following announcements earlier this year from Spotify and Pandora. The Indian service is working with the same partner as...

Earlier this year, Pandora announced a deal to test ‘interactive voice advertising’ through a partnership with a company called Instreamatic. At the time, the tests were slated to begin later in 2019. Well, now they’ve...

In October, Spotify announced that it would be testing sponsorship of its full-screen ‘marquee’ album recommendations, allowing artist teams in the US to buy these spots – but only for people who’d already listened...

With a multitude of music marketing tools available to artist teams, it can sometimes be difficult to decide which ones to prioritise, especially when most of them are eating into your monthly budget.  It’s therefore great...