Tag: advertising

Read More

Apple cuts iAd rates by as much as 70% to attract brands

When Apple launched its iAd network for iOS in 2010, prices as high as $1 million per campaign were being bandied about, with a selection of big brands signing up to run the new ad units within iPhone and iPad apps. However,...
Read More

WPP says it won’t advertise on piratical websites and unveils blacklist

Advertising group WPP has announced that its GroupM media planning and buying division has taken steps to ensure it doesn't buy ads on sites linked with piracy or unlicensed content. GroupM has a blacklist of more than 2,000...
Read More

Self-serve adds expected on Twitter

Twitter is expected to introduce an automated ad-buying system by the end of this year, according to Mashable. Following the model used by Google and Facebook, Twitter will open up its advertising to self-service users, meaning...
Read More

Google steps up its YouTube advertising efforts

Two announcements today that show Google's determination to make more money from ads on YouTube. First, the company has hired Procter & Gamble digital marketing director Lucas Watson to be its new VP of sales and marketing...
Read More

Facebook ads getting more expensive

The cost-per-click (CPC) for Facebook ads has risen by 40% in the first quarter of this year, according to a report from digital marketing company Efficient Frontier. The company says the price hike is the result of marketers...
Read More

MySpace and Google ink new search and advertising deal

One of MySpace's many challenges in the last year has been figuring out how to replace its three-year $900 million search and advertising deal with Google, which ended in Autumn. Well, it's been 'renewed and...
Read More

More details emerge of Apple’s iAd platform

This Thursday, Apple will launch its iAds mobile advertising network, but according to Advertising Age, it'll take a while for brands to actually launch their iAd campaigns...
Read More

Pandora launches own ads platform for iPad

Apple turns its iAd service on at the beginning of July, but music service Pandora is launching its own 'iPad advertising platform' now, as an alternative. What's more, it has already signed up Starbucks, Lexus and Budweiser...
Read More

Advertisers hot for live gig streams

One of the digital trends we've been covering in the last year is the renewed popularity of webcast gigs, through new startups like Ustream and Livestream, as well as (for big acts) via YouTube and Vevo...
Read More

Apple allowing other ad networks for iPhone. But not Google’s.

Here's the next controversy around Apple's developer agreement specifying what people can and can't do in their apps. It's been tweaked (again) to allow developers to use mobile ads supplied by companies other than Apple,...
Read More

BigAudioAds makes it easier to make ads for streaming services

Bigger labels might find it easy to create audio ads for streaming services like Spotify and we7, but what about smaller outfits? A new startup that could help is BigAudioAds, which has been launched by the creator of Spotify...
Read More

Facebook launches guide to effective Facebook advertising

While it sorts its privacy issues out, Facebook is also encouraging brands (and bands) to invest more in adverts on its site. To help, it's launched an online Guide to Facebook Ads, offering practical advice and case studies...