Tag: advertising

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Facebook ads getting more expensive

The cost-per-click (CPC) for Facebook ads has risen by 40% in the first quarter of this year, according to a report from digital marketing company Efficient Frontier. The company says the price hike is the result of marketers...
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MySpace and Google ink new search and advertising deal

One of MySpace's many challenges in the last year has been figuring out how to replace its three-year $900 million search and advertising deal with Google, which ended in Autumn. Well, it's been 'renewed and...
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More details emerge of Apple’s iAd platform

This Thursday, Apple will launch its iAds mobile advertising network, but according to Advertising Age, it'll take a while for brands to actually launch their iAd campaigns...
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Pandora launches own ads platform for iPad

Apple turns its iAd service on at the beginning of July, but music service Pandora is launching its own 'iPad advertising platform' now, as an alternative. What's more, it has already signed up Starbucks, Lexus and Budweiser...
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Advertisers hot for live gig streams

One of the digital trends we've been covering in the last year is the renewed popularity of webcast gigs, through new startups like Ustream and Livestream, as well as (for big acts) via YouTube and Vevo...
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Apple allowing other ad networks for iPhone. But not Google’s.

Here's the next controversy around Apple's developer agreement specifying what people can and can't do in their apps. It's been tweaked (again) to allow developers to use mobile ads supplied by companies other than Apple,...
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BigAudioAds makes it easier to make ads for streaming services

Bigger labels might find it easy to create audio ads for streaming services like Spotify and we7, but what about smaller outfits? A new startup that could help is BigAudioAds, which has been launched by the creator of Spotify...
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Facebook launches guide to effective Facebook advertising

While it sorts its privacy issues out, Facebook is also encouraging brands (and bands) to invest more in adverts on its site. To help, it's launched an online Guide to Facebook Ads, offering practical advice and case studies...
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More details emerge on Apple’s iAd pricing

Apple announced its new iAd mobile advertising platform recently, which will allow brands (including labels) to place interactive ad units within apps for iPhone, iPod touch and iPad. Now the Wall Street Journal has more...
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Now Apple may have banned all ad networks from iPhone

The controversy surrounding Apple's new terms and conditions for iPhone developers is heating up by the day. We wrote yesterday about a new clause seemingly banning analytics tools from iPhone apps, but it's quickly become...
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Hulu made $100m in revenues last year

US online TV service Hulu has announced that it generated more than $100 million of revenues from advertising last year, and is on track to pass that figure by the middle of this year too.
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Enter the iAd?

Online media news site MediaPost claims to have got the scoop on Apple's plans for mobile advertising. However, its details are sketchy, to say the least: it claims the initiative will be called 'iAd', and that it will be...