Tag: advertising

Read More

US online advertising revenues topped $31.7bn in 2011

The Interactive Advertising Bureau (IAB) has released its annual report on US internet advertising revenues, claiming that they rose 22% in 2011 to $31.7bn.
Read More

US online advertising revenues topped $31.7bn in 2011

The Interactive Advertising Bureau (IAB) has released its annual report on US internet advertising revenues, claiming that they rose 22% in 2011 to $31.7bn.
Read More

No ads yet for Clear Channel’s iHeartRadio

Clear Channel is delaying the introduction of ads to its iHeartRadio online radio service, citing complaints about rival Pandora's ads as the reason.
Read More

British ad buyers chuffed with Spotify

The latest member survey by the UK Institute of Practitioners in Advertising (IPA) holds good news for streaming music service Spotify.
Read More

Twitter expands its Promoted Tweets platform

Twitter has announced changes to the way its Promoted Tweets advertising platform works, providing new opportunities for brands (and bands), but also potentially controversy for users.
Read More

Ex-Googler outlines the company’s problem with social

Tech executive James Whittaker used to work at Google as engineering director, but left the company in February for a job at Microsoft
Read More

Instagram passes 27m users with Android version incoming

Social photo-sharing app Instagram now has more than 27m registered users.
Read More

Zeebox signing up 15k new users an hour

Social TV app Zeebox is adding 15k new users every hour this week, after the start of a high-profile TV advertising campaign on channels from Sky and Viacom in the UK. The ads were arranged as part of the deal earlier this...
Read More

New ad formats and offers for Facebook

Alongside debuting Timeline for Pages, Facebook has also launched some new advertising formats, which will be relevant to music marketers.
Read More

Facebook taking action over automated keyword slurs

Earlier this month, we reported on an unwelcome surprise for digital marketer Darren Hemmings when he was running a Facebook ads campaign targeting gay fans.
Read More

With Teeth: Is This Really An Acceptable Ad Keyword, Facebook? (UPDATED)

I was booking some Facebook adverts earlier today for one of my clients. Targeting the gay audience the artist in question has, I started adding in the keywords we planned to use. As anyone who uses Facebook’s ad platform...
Read More

Shazam gets taggy for Super Bowl Sunday

Shazam is going to have a high-profile TV presence during this Sunday's Super Bowl in the US, with nearly half of the brands who've booked ads during the match making them Shazam-enabled.