Tag: advertising

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Sky to promote new albums to its satellite TV customers

UK satellite TV firm Sky has announced plans to promote a new album on its Sky Anytime on-demand platform every Monday this month. Customers will be able to listen to albums by Marina & The Diamonds, Ellie Goulding, The White...
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YouTube debuts ads on its mobile websites

YouTube has announced that it's launching adverts for the first time on its home, search and browse pages of its US and Japanese mobile sites. "This is a great way for advertisers to reach YouTube viewers across multiple...
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3rd Space criticises WMG over YouTube ads

Fresh from launching a new ad-supported mobile music videos service, 3rd Space chairman Warwick Hill has criticised Warner Music Group's decision to control its own advertising on YouTube. "Warner is a music company, not...
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Report: Twitter ad platform to launch next month

Twitter will unveil its long-anticipated advertising strategy next month, according to MediaPost. The only official statement comes from the company's head of product management and monetization Anamitra Banerji: "We are...
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MySpace Music testing audio ads

MySpace Music has begun testing 30-second audio ads, timed to appear after users listen to the first song on a playlist. It's working with online audio ad company TargetSpot to sell the spots, although it's clearly early...
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YouTube introduces video targeting tool for advertisers

YouTube is giving advertisers more control over which videos their ads appear next to, including the ability to choose individual videos, or get suggestions based on keywords, viewer demographics or interest-based categories....
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WMG hires Outrigger Media for online video sales

Warner Music Group has announced that it's working with online video advertising firm Outrigger Media to "identify and secure advertising and brand sponsorships for artists on a variety of online platforms".
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Google revamps AdSense for mobile

Good news for music companies hoping to make money from their mobile sites via advertising.
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WMG back on YouTube with own premium player

YouTube and Warner Music Group have confirmed that the label is to end its nine-month boycott of the video site, but with a deal that alters the way it makes money from YouTube.
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Murdoch reveals plans to refocus MySpace

How to turn MySpace's fortunes around? Rupert Murdoch has given his opinion, saying that the site needs to be refocused as an "entertainment portal" where "people are looking for common interests".
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Blink TV advertising on Take That big-screens

Take That have kicked off their UK stadium tour this month, and Blink TV has announced that it's signed up a bunch of brands to advertise on the big screens during the shows.
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Report claims Spotify making 14p per user from ads

The Register claims to have dug up some worrying figures on how much money Spotify is making in the UK from advertising.