Sky to promote new albums to its satellite TV customers
UK satellite TV firm Sky has announced plans to promote a new album on its Sky Anytime on-demand platform every Monday this month. Customers will be able to listen to albums by Marina & The Diamonds, Ellie Goulding, The White...
March 16, 2010
YouTube debuts ads on its mobile websites
YouTube has announced that it's launching adverts for the first time on its home, search and browse pages of its US and Japanese mobile sites. "This is a great way for advertisers to reach YouTube viewers across multiple...
March 11, 2010
3rd Space criticises WMG over YouTube ads
Fresh from launching a new ad-supported mobile music videos service, 3rd Space chairman Warwick Hill has criticised Warner Music Group's decision to control its own advertising on YouTube. "Warner is a music company, not...
February 24, 2010
Report: Twitter ad platform to launch next month
Twitter will unveil its long-anticipated advertising strategy next month, according to MediaPost. The only official statement comes from the company's head of product management and monetization Anamitra Banerji: "We are...
February 24, 2010
MySpace Music testing audio ads
MySpace Music has begun testing 30-second audio ads, timed to appear after users listen to the first song on a playlist. It's working with online audio ad company TargetSpot to sell the spots, although it's clearly early...
February 9, 2010
YouTube introduces video targeting tool for advertisers
YouTube is giving advertisers more control over which videos their ads appear next to, including the ability to choose individual videos, or get suggestions based on keywords, viewer demographics or interest-based categories....
December 7, 2009
WMG hires Outrigger Media for online video sales
Warner Music Group has announced that it's working with online video advertising firm Outrigger Media to "identify and secure advertising and brand sponsorships for artists on a variety of online platforms".
October 9, 2009
Google revamps AdSense for mobile
Good news for music companies hoping to make money from their mobile sites via advertising.
October 6, 2009
WMG back on YouTube with own premium player
YouTube and Warner Music Group have confirmed that the label is to end its nine-month boycott of the video site, but with a deal that alters the way it makes money from YouTube.
September 30, 2009
Murdoch reveals plans to refocus MySpace
How to turn MySpace's fortunes around? Rupert Murdoch has given his opinion, saying that the site needs to be refocused as an "entertainment portal" where "people are looking for common interests".
July 14, 2009
Blink TV advertising on Take That big-screens
Take That have kicked off their UK stadium tour this month, and Blink TV has announced that it's signed up a bunch of brands to advertise on the big screens during the shows.
July 7, 2009