eMarketer breaks down US digital-video advertising predictions
Research firm eMarketer has published its latest predictions for digital video advertising in the US, which includes a new number for YouTube. “This year, YouTube will generate $3.36 billion in net US video ad revenues,...
October 10, 2018
Five trends for digital music marketing in 2018
There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms - mailing lists,...
October 8, 2018
Pandora will now sell ads for SoundCloud in the US
t’s certainly a busy time for Pandora, as it prepares for its acquisition by SiriusXM. The company has announced a partnership with SoundCloud: not an acquisition (yet…) but rather an advertising-sales deal that will...
October 4, 2018
YouTube is launching new ads for on-platform commerce
YouTube’s latest ad formats will enable viewers to buy movie tickets, book trips and download apps. Announced yesterday at the Advertising Week conference, the new units will be part of YouTube’s TrueView ads lineup,...
October 2, 2018
Interactive Marketing & Digital Advertising Manager – The Orchard – London
Position: Interactive Marketing & Digital Advertising Manager Location: London, UK Reporting to: Senior Director, Interactive Marketing We’re looking for a savvy, seasoned digital music marketer to promote The...
September 25, 2018
Spotify signs up for Nielsen Brand Effect to woo advertisers
Spotify has taken another step to boost its credibility with advertisers, by adding Nielsen Brand Effect to its ‘third-party verification suite’. That means brands spending money with Spotify will be able to get more...
September 11, 2018
Snapchat gets Ariana Grande merch lens and TuneMoji GIFs
The latest artist testing Snapchat lenses as a marketing tactic is Ariana Grande. A lens based on her new ‘Sweetener’ album lets fans virtually try on a tie-dyed face mask, with a ‘shop’ button enabling them to tap...
August 24, 2018
Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing
Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...
August 13, 2018
Sandbox Issue 208: Making Micro Waves
Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...
July 11, 2018
WMG signs partnership to boost video advertising revenues
Warner Music Group has announced a new partnership, with Sony Pictures subsidiary Internet Media Services (IMS), which the label hopes will boost its advertising revenues in some under-monetised parts of the world. IMS...
July 4, 2018
Spotify is testing skippable advertisements in Australia
One of YouTube’s key features on the advertising side are skippable adverts: its ‘TrueView’ format is based on advertisers only paying when someone chooses to watch an ad, rather than to skip it. Could this kind...
July 3, 2018
Spotify’s Danielle Lee talks brands, audio and diverse recruitment
“Music data, I think, is really unique. We really believe that we can extract unique insights based on how you stream. You can understand habits. You can understand moods, mindsets, tastes. And you can start to predict...
June 27, 2018