Tag: advertising

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Report: celebrities are flouting influencer marketing guidelines

There’s a lot of excitement around influencer marketing at the moment – including among music-industry marketers – but also concerns about the transparency of this area. Those will only be enhanced by a new report...
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Vevo capitalises on YouTube troubles with ‘brand-safe’ promise

That awkward moment when you call out one of your own shareholders for being less ‘brand-safe’ than you for any advertisers wanting to avoid having themselves associated with extremist content… Vevo’s latest move...
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YouTube under fire over ads placed against extremist videos

YouTube and Google’s latest negative headlines aren’t related to music copyright. They concern adverts being pulled from the platforms after being placed next to extremist material. The story has been building fast...
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Spotify and Disney build a castle for Beauty and the Beast

Spotify and Disney have worked together on an interesting digital marketing campaign for the new Beauty and the Beast film. Users of Spotify’s free tier in the UK are seeing video ads pointing them towards a website...
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More than a third of UK ad spend will be mobile this year

Research firm eMarketer has put out some new predictions for the UK’s advertising market, with the headline claim that 36.6% of ad spending will be mobile this year: £6.89bn. “Overall digital ad spend will grow 11.0%...
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Shazam goes deeper with its augmented reality tech

Shazam is no newcomer to the augmented reality (AR) space: it might not have any Pokémon to catch, but its visual-recognition features launched in 2015. Since then, brands and artists alike have been able to make posters,...
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Spotify UK bags Danone, Bose and Samsung for ‘branded moments’

Spotify’s latest advertising initiative involves selling ‘branded moments’ to brands based on its popular playlists. The initiative launched in the UK in late 2016, and now Spotify has announced that Danone, Bose,...
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Snapchat targets nine-figure ad deals ahead of IPO

Snapchat is on a big push to boost its advertising revenues ahead of its imminent IPO, according to the Wall Street Journal. Its report claimed that Snap, Inc “is in talks with the media-buying arms of several big advertising...
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Facebook tests Instagram-style stories and Messenger ads

Facebook has started testing a couple of interesting new features in its flagship mobile apps. First, some Irish users of its main app are getting a feature called ‘Facebook Stories’ – essentially the Stories feature...
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Pandora rolling out new mobile display ads

At the start of 2017, the buzz around music-streaming is very much focused on the strong growth in subscriptions. Still, companies like Pandora and Spotify are continuing their efforts to launch inventive new advertising...
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Facebook to test ‘mid-roll’ ads (and share the revenues)

Publishers and labels have been agitating for Facebook to strike music-licensing deals and help rightsholders make money from native videos on the social network. Yesterday brought encouraging news on the latter front,...
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Spotify-backed survey predicts streaming ads boom

It’s hardly a surprise to see a study co-run by Spotify concluding that there’s lots more money to be generated by ad-supported music-streaming. Still, the study with advertising firm WPP raises some talking points:...