Sandbox Issue 229: Partnerships. How labels are sharing marketing
Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
May 29, 2019
Steve Aoki launches contest with K-Pop social app Amazer
Artist Steve Aoki is famously quick to explore new technologies and trends. The latest place he’s popped up is within a social app focused on K-Pop, tying in with his ‘Play It Cool’ collaboration with Korean group Monsta...
May 23, 2019