Tag: amazon music
Amazon set to add music videos to Amazon Music Unlimited
Fresh from adding an ‘HD’ tier to its Music Unlimited streaming service, Amazon appears to be preparing to add another element in to the mix: music videos. At least, that’s the gist of a ‘direct license amendment’...
November 13, 2019
Sandbox Issue 235: Talking TikTok Triumphs
Lead: TikTok is an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
September 5, 2019
Executive moves: Adam Block and Per Sundin take new roles
The revolving door between major labels and streaming services continues to spin – and it IS a revolving door: UMG’s recent hiring of Spotify’s Mike Biggane as its EVP of music strategies and tactics shows the flow...
August 8, 2019
Amazon invites brands to test audio ads in free music service
Amazon launched its ad-supported music-streaming tier in April, initially in the US, but details of its plans for that advertising haven’t been talked about much. Now Advertising Age has bagged a copy of Amazon’s pitch...
July 25, 2019
Report: Amazon had 32m music subscribers by April 2019
Amazon is famously cagey when it comes to releasing meaningful numbers for its music services, but a well-briefed report by the Financial Times this morning offers some new numbers. “The number of people subscribing to...
July 11, 2019
Amazon debuts ‘Handpicked’ artist playlists, starting with Katy Perry
Ice cream. Weepy movies. Three-hour gym sessions. Howling at the moon like a crestfallen wolf. All good ways to respond to being dumped. Or you could listen to Katy Perry’s new ‘Songs About Moving On’ playlist on Amazon...
June 24, 2019
Sandbox issue 230: Why Email Marketing Is More Important Than Ever
Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise...
June 12, 2019
Amazon launches ‘Proud’ LGBTQ+ playlist for Pride month
Happy Pride Month! If you didn’t realise, that’s June: an annual month-long celebration of the LGBTQ+ community. Amazon is one of the music-streaming services celebrating too: it’s just launched a new playlist called...
June 3, 2019
Filing: Amazon spent $1.7bn on music and video content in Q1
We reported on Amazon’s latest financial results last week. In the official filing, the company revealed a music stat! Albeit one bundled in with video. “Total video and music expense was $1.5 billion and $1.7 billion...
April 29, 2019
Report claims that Amazon is planning a hi-res streaming service
Fresh from launching a free, ad-supported music-streaming tier, Amazon may already be looking to its next move, at the top end of its music business. “Amazon is currently in discussion with various large music rights-holders...
April 26, 2019
Amazon’s ad-supported music service launched in the US first
Some of its thunder may have been stolen by YouTube Music’s free, ad-supported launch on Google Home and other smart speakers, but Amazon has nevertheless launched its own free tier for Alexa-enabled devices. As reported...
April 23, 2019
Labels see Amazon Music free tier as ‘very exciting development’
Amazon’s new free music-streaming tier could launch as early as today in the US and a few other key markets, according to the latest report on the company’s plans. Billboard broke the original news about a new Amazon...
April 17, 2019