Database Devi offers analytics focused on urban/Latin music
The cycle of music-analytics startups is well-established. They arrive. If they’re good they build an audience. Then someone bigger (Spotify, Apple and Pandora in past examples) snaps them up. Repeat. And while those big...
March 22, 2019
Twitter’s new video analytics tool helps marketers with timing
Twitter has launched a new analytics tool for people and companies posting video on its platform. It’s called Timing is Everything, and we think it could be quite useful for musicians. “Timing is Everything displays...
March 7, 2019
Spotify launches analytics for music publishers
Streaming service Spotify has analytics for labels and distributors, and separately for artists and their managers. Spot who's missing? Publishers - and by extension, songwriters. At least they were missing until now. This...
November 8, 2018
Instagram’s new marketing features: ‘promote’ for stories and business analytics
Music marketers have a couple of new tools to investigate for Instagram. One is something called ‘promote’ for stories, where Instagram business accounts – a number of artists’ profiles have been converted to...
November 2, 2018
Next Big Sound opens up its Pandora data on artists
Music-streaming service Pandora's analytics division Next Big Sound is opening up its data, in an effort to give Pandora metrics a higher profile within the music industry. Until now, artists, managers and labels could...
September 27, 2018
Analytics startup Asaii to shut down on 14 October
It’s been a rapid rise to prominence for analytics startup Asaii: we wrote about the company in our Sandbox report in July 2017; it pitched at our NY:LON Connect conference in January 2018 and was then a MidemLab finalists...
September 17, 2018
Food for thought: what makes a good metric?
Chris Moran is editor of strategic projects at British newspaper the Guardian, and was heavily involved in its development of an in-house analytics tool called Ophan to make sense of its digital traffic.
August 23, 2018
Variety publisher invests in music-analytics firm BuzzAngle
We know BuzzAngle Music best for its work providing analytics on sales, streaming and radio airplay in the US, as an alternative source to the official Billboard / Nielsen axis of charts clout in that market. So here’s...
July 30, 2018
Startup Instrumental signs deal with Official Charts Company
British startup Instrumental has been winning plaudits for its data-focused A&R platform in recent months, with a $4m funding round, a feature from the Financial Times, and new clients across the industry. Now it has...
July 26, 2018
BPI/ERA publish new report on big data and the music industry
British industry bodies the BPI and ERA have published a new joint report: Magic Numbers: How Can Data and Analytics Really Help the Music Industry? The report was authored by Music Ally’s Eamonn Forde, and explores...
July 10, 2018
Music analytics in 2018: ‘Data will tell you what’s hot, but not what is good’
Tied to the publication of the new report from British industry bodies ERA and BPI (Magic Numbers: How Can Data & Analytics Really Help The Music Industry?) and written by Music Ally, an afternoon of presentations and panel...
July 10, 2018
GigList and True Tickets to create ticketing analytics tool
We’ve written a lot about analytics dashboards as they relate to recorded music and social networks, but rather less so about how this technology could be used for the live side of our industry. Now two companies in...
June 26, 2018