Posted inNews

Sua Cara is the latest Latin video taking YouTube by storm

Move over ‘Despacito’ and pack your bags ‘Mi Gente’ – there’s another Latin-infused track blowing up on YouTube.

We say ‘infused’ because the main artist, Major Lazer, isn’t from Latin America. However, the featured artists on their ’Sua Cara’ track are Brazilian singers Anitta and Pabllo Vittar.

YouTube announced yesterday that the official video notched up more than 20m views in its first 24 hours on the service, with more likes in its first day than any music video in YouTube’s history. The video has since climbed to more than 70.5m views on YouTube.

Posted inNews

Brazilian artist Anitta signs with Shots Studios in video deal

Anitta and her team are doing a pretty good job already of building her audience through online videos: The Brazilian singer’s YouTube channel has 5.1 million subscribers and just under 1.7bn views so far.

Now she has signed a deal with digital-video agency Shots Studios, which will be managing her and developing more video content.

“Anitta is one of the most talented people I have met. She speaks fluent Portuguese, Spanish, and English so we’re very excited to be working with her to break her into new markets,” Shots boss John Shahidi told Billboard.

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Warner Music: ‘Success can come from anywhere and translate everywhere’ (#midem)

From Lukas Graham’s breakout success to the acquisition last week of Swedish playlists experts X5 Music, Warner Music Group is having an interesting 2016.

Today at the Midem conference in Cannes, Stu Bergen, the label group’s CEO of international and global commercial services, gave a keynote to discuss its strategy. He was joined by the group’s president of Latin America and Iberia, Iñigo Zabala, and by Brazilian artist Anitta.

Posted inMarketing, Sandbox

Sandbox 126 – Patron Saints: Digital Music’s Funding Revolution

Lead: Bubbling under for years, the idea of fan patronage for artists has reached a fascinating point of maturity, with major label acts now looking (albeit tentatively) at what they can do here. “The only ingredient you need is a loyal community – a community that finds true value in your work,” says Anthony Privitelli from Patreon. Artists who are putting in the effort are seeing the results; but looming on the horizon is how YouTube may change its T&Cs on what artists can and can’t do with their content elsewhere and this is something that could blow a hole through this sector.

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