Soundtrack by Twitch offers licensed music to streamers
Livestreaming platform Twitch is launching a new feature, Soundtrack by Twitch, with a catalogue of licensed music for its community of creators to use in their streams. The Amazon-owned company has licensed more than...
September 30, 2020
Apple Music launches Africa Rising artist discovery initiative
Apple Music really is going big on music from Africa. The service’s latest move is a bi-monthly ‘artist program and companion playlist‘ which it says will focus on emerging talent from across Africa. Every...
July 6, 2020
Above & Beyond release album through meditation app Calm
Calm is becoming quite the place for artists to release their music. The meditation app got an exclusive on Moby’s new album ‘Long Ambients 2’ in March this year, then earlier this month Sigur Rós launched a ‘Liminal...
July 26, 2019
Sandbox Issue 228: Marketing on a Budget
Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
May 15, 2019
Anjunabeats clears 350 tracks for use in Twitch livestreams
Dance label Anjunabeats wants more of its music to be used by people streaming their gaming sessions on Amazon’s Twitch platform. “Starting today, we’ve made 350+ tracks available to soundtrack your @Twitch...
May 14, 2019
Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience
Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
February 17, 2018