Tag: apple music for artists

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....

We’ve heard regular praise for Apple Music’s analytics tools since they launched in 2018 as a beta version. Now the dashboard is coming out of beta and is open to all artists. Also new: there’s an iPhone app for the...

  It is not quite picking favourites between Spotify and Apple Music, especially when it has equity in the former, but Universal Music Group has certainly been getting a lot closer with Apple Music in recent months....

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone...